florida online marketing services
TRANSCRIPT
Top 5 Internet Marketing Strategies
Google Adwords Campaign
Google Authorship Markup
Social Media
Online Reputation Management
Local SEO
Google Adwords Campaign
1. Small Initial Investment 2. Defining Budget 3. High ROI 4. Target Traffic 5. Test Marketing Campaigns 6. Instant traffic 7. Tracking success 8. Targeting ads locally 9. Suggested high volume keywords 10. Improves hands-on experience
Google Authorship Markup
Implement the Rel=”Publisher” Google Authorship Mark Up1. Add the rel=”publisher” tag to the head of the site, with the URL of you Google+ Business page.2. Point the Google+ business page on the site to verify the rel=”publisher” mark up. Steps: Google+ page > Edit > About > Add Your Website. 2.TEST through Google Rich Snippet testing tool (http://www.google.com/webmasters/tools/richsnippets)
Social Media
1. Create branded pages2. Know your audience.3. Analyze your competition.4. Identify core topics and create value.5. Define tone and frequency(planning
calendar)6. Engage your audience(content)7. Obsess over analytics / Monitor
responses and track your results8. Use results to better understand
consumer behavior and reaction to your products/services
Online Reputation Management
1. Automate your monitoring2. Use an array of reputation-
monitoring tools3. Own Your Search Engine Results
Page (SERP)4. Be Social : Claim your brand’s
social media profiles and use them
5. Blog:Blogging is another way to get your brand out there on the web
6. Offer your customers chances to vent.
7. Encourage positive reviews.8. Respond to negatives
Local SEO
1. Create Local Places Pages.2. Optimize and Properly Categorize Your Page.3. Accurate Business Citations.4. Online Reviews5. Quality Photos6. Optimize Your Website.
