florida international university's instagram
TRANSCRIPT
FIU Social Media
SilvanaDominguez
Who we are
Florida International University is Miami’s first and only public
research university. The institution was founded in 1965 and ever
since it has provided excellence in its programs ranging from
bachelors, masters, and doctoral degrees. Being worlds ahead is
what we are known for and we intend to live and breathe this
statement starting from our local to global community.
Instagram Overview
Handle: fiuinstagramNumber of Followers: 18,000Number of posts: 1352**Active since: December 2014
** Information was gathered 9/23/2015
Instagram Most Liked
Instagram SWOT
Strengths Its focus is more “relaxed” compared to its
other social media. Its directed towards students through a personal level.
It is active (at least 2 posts a day) Intrigues the student to explore the university. Encourages feedback from followers. Visually appealing
Weakness Not verified by Instagram!
Compared to its other accounts it has very little followers.
Its target market is “student only”
They are not answering to comments/no engagement with followers in the comments.
Very little variety in material (pictures get repetitive).
There is no cross promotion of other social medias.
Opportunities Post more diverse material. Instagram is free
publicity! Exploit the opportunity to advertise events in other departments. It is one school!
Use more hashtags for more exposure. Create a post where it invites students to join our
other social media. Provide a link to our website to increase traffic. Create intrigue with prospective students. Have contests to increase engagement.
Thank You