Florida Council of ChaptersConvention

“Meeting the Membership Challenge ”

May 22, 2010

The Membership Challenge 70,000 Chapter Members – 35

Councils/416 Chapters Membership Drives Current and

Future Success MOAA Increasing – Chapters Flat

or Declining Find Next Generation of Chapter

Members Every Chapter Must Have

Organized Recruiting Effort

Membership Challenge (cont)

Membership Chair Leads Effort Chapter TOPS Liaison – One

More Recruiting Tool Train Membership Chairs/TOPs

Liaisons at Chapter Presidents Symposium – Jacksonville, FL

Sept 16-18, 2010

Chapter Recruiting Work Potentials List FromMOAA – 300K Non-ChapterMOAA Members + Lapsed Personal Contact Key Every Member a Recruiter Visibility in Community -Support Programs/MOAA Logos Chapter Website – Chapter Join Feature

Chapter Recruiting (cont) MOAA Will Send Recruiting E-Mail

Messages for Chapters MOAA Supports Special Events –

RADS, Etc. MOAA Chapter Visits – We Send

Letters Non-Chapter Members Chapter Free Membership Program

Still on Books

National Recruiting Programs Give Me 10! (GMT) Program 2010 - 6000 National/Chapter Members 2009

- New Emphasis on Paid Memberships – Former/Retired Officers, Survivors - Two–year paid memberships - $28 - Paid Members More Likely to Join Chapter – and Stay

- Special Lapsed Member Renewal Effort - Life Member Conversions

National Recruiting Programs (cont) Complimentary Memberships - Currently Serving – Active

Duty/Guard/Reserve - Full Credit for National Guard

Conventions - Gold Bar Program – 3000 Sets - Secondary Goal - Generate Non-

Dues Income

Chapter Recruiting Initiative

July 2010 Chapter Cover Wrap – Military Officer Magazine

“You’re Invited” Message Free One Year Chapter Membership to

Non-Chapter MOAA Members Rebate $15 to Chapters for Each New

Member Through This Effort MOAA “Push” New Members to

Chapters Goal – 2500 New Chapter Members Separate From GMT/Other Efforts

The Retention Piece Must Welcome New Members

One Chance to Make Good Impression Effective Chapter Communications –

Newsletter/Website Spouse Participation Personal Recognition of Members

MOAA Awards, Certificates Chapter Community Involvement

Members Making a Difference

Questions – Or Ideas?