Pam  Moore  CEO  /  Founder  Marke2ng  Nutz  

 YOU  are  the    media!    

Keynote  Presenta2on    Florida  Blogger  &  Social  Media  Conference  2013  Orlando,  FL  Full  Sail  University     www.themarketingnutz.com

blogger box

You  are  NOT  a  “BLOGGER!”  Blogger Definition: -To write entries in, add material or maintain a weblog. - A person who keeps & updates a blog.

think  bigger  than  this  •  14% bloggers earn a salary through blogging •  $24k = average annual income •  $33k = average annual income corporate bloggers •  50% paid per post earn less than $25 on average

& less than $1,000 /yr

quit  whining!  

run  it  like  a  BUSINESS!    

don’t  fake  un2l  you  make  it    

Source: Creative Commons

how  will  you…    

•  Build community •  Prioritize audiences •  Identify influencers •  Activate audiences •  Syndicate •  Content architecture •  Generate REVENUE?

know  who  YOU  Are!    

YOU    are  the    media  

your                ul2mate                            plaYorm  

Social Business Success

Embrace    the  

JOURNEY!    

Social Business “Becoming a social business transforms the organization from the inside out, connecting the internal with the external in a way that enhances relationships and creates shared value for the people, the business and ecosystem as a whole.”

Social Media “Refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.”

Brand “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.” ~Seth Godin

Relevance  is  not  an  op2on!    

COMMUNITIES CREATE MARKETS

Opportunity Harvest

Free    member  

Paid    member  

Loyal    evangelist  

Community Zone Customer Zone

$$

Source: Altimeter Group

use appropriate metrics

LOB/Geo Stakeholders

Social Strategist/Community Manager

•  Business metrics: revenue, CSAT, reputation.

•  Social media analytics: Insights, share of voice, resonance, WOM.

•  Engagement metrics: fans, followers, clicks.

Corporate

We use

POST strategy to frame the Social Media Strategy

ID & acknowledge RAMs!

ü Not funded ü Not in the plan ü Not integrated ü No metrics for

success

get in their head!

listen  more  than  you  talk!    

quit  telling  me  what  words  I  can’t  say!    

Get to know your customer - or someone else will! !

MESSAGE: mes•sage: Noun

a communication containing some

information, news, advice, request,

or the like, sent by messenger,

radio, telephone, or other means.

UNDERSTAND: un•der•stand: Verb

to perceive the meaning of; to

accept as true-believe, to grasp the significance,

implications, or importance of

GET THE MESSAGE:

Idiomto understand or comprehend,

esp. to infer the correct meaning

from circumstances, hints

BELIEVE:be•lieve: Verb to have confidence in the truth, the existence, or

reliability of something, faith.

relevance    

Human  Brands:    •  Think like humans •  Care about humans •  Value relationships •  Listen to other humans •  Talk like humans •  Have a personality •  Show their “human” •  Make & own their mistakes •  Are available •  Know themselves •  Know their audience •  Invest in people

My  Brand  is…  •  What I say •  What I do •  What I think •  What I tweet •  What I post on Facebook •  What I Instagram •  What I write in email •  What I share •  How I respond •  How I interact on & offline! •  How I drive!

• ME!

Community  Rocks!    

people don’t buy things, they join things

OPC’s  Rock  Too!  

Image Source: Inflatablecrowd.com

invest  your  2me  wisely  

ac2vate  influencers  

Don’t  ignore  the  trends  

quit chasing shiny objects

IDC  predicts  1.3B  mobile  workers  by  2015  

90%  mobile  users  have  device  within  arms  reach  100%  of  2me    

Social  Media  2013  •  Major factors driving social

media in 2013 –  Mobile - # of ppl accessing

internet via mobile phone increasing by 60.3% to 818.4 million in last 2 yrs

–  Older user adoption: 55-64 fastest growing on Twitter with 79% growth rate since 2012

–  G+ & Facebook ages 45-54 are fastest growing, with 46% & 56% growth

think  service  

audio  bridging  the  divide  

got  it?  

Questions?

Pam Moore CEO / Founder Marketing Nutz @pammktgnut www.pammarketingnut.com www.themarketingnutz.com