NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets

Your speakers

Doug CamplejohnCEO

Fliptop

Tim PickardSVP Marketing

NewVoiceMedia

The Fliptop Platform

Predictive Lead Scoring Predictive Account Marketing

Predictive Opportunity Scoring

Predictive Up-Sell/Cross-Sell

The only full funnel predictive marketing solution

How NewVoiceMedia leverages Fliptop

Tim Pickard| SVP Marketing

Sell More. Serve Better. Grow Faster.

Company & Customer Facts

20,000+ agents

Offices in US, APAC, EMEA

400+ contact centers in 116 countries

10-1,000 customer seat range

150+ 5 Star ratings on AppExchange

90% annual sales growth

“With CC operations in Mountain View, New York, Bangalore and Singapore, ContactWorld is a unified global solution.”Mike McCarron, VP Customer Success

Marketing Challenges

Maintain growth rate

Salesforce integration

Expand into new regions

Marketing campaign success

Building a scalable infrastructure

Manage Sales efficiency

Pipe to Close

Manage Marketing efficiency

Lead to pipe

Build awareness of brand

Marketing Challenges

Maintain growth rate

Salesforce integration

Expand into new regions

Marketing campaign success

Building a scalable infrastructure

Manage Sales efficiency

Pipe to Close (inc. 64%)

Manage Marketing efficiency

Lead to pipe (inc. 40%)

Build awareness of brand

won

Sales & Marketing Technology Platform

15/04/2023 Company Confidential 9

nurture

socialweb

eventspartner

s

lists

segment /

score

data enrich

cold nurture

target

webinars convert

opportunity

lost(wait 60

days)

de-dupe MQL

response

NewVoiceMedia’s Account Conversion Rates by Grade

• Grade A accounts generate 6x the opportunities as Ds

Converting More Grade A Accounts to Opportunities

• Grade A opportunities convert at almost 3.5x Ds

The Evolution of Predictive Marketing

Marketing Automation

Predictive Marketing

Email Web Social

Leads Accounts Opportunities

Sales & Marketing teams use Fliptop to:

Filter out bad leads

Get best leads to sales faster

Focus marketing spend on programs generating highest quality leads

Pinpoint next best accounts to go afterTarget new markets, territoriesCreate named account lists per rep

Gauge accuracy of forecastPrioritize pipeline activities

Identify cross-sell/up-sell opportunities

Q & A

Thank you.