#flipmyfunnel austin - tim handorf - leveraging customer reviews in your marketing programs
TRANSCRIPT
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LEVERAGING CUSTOMER REVIEWS IN YOUR MARKETING
PROGRAMS
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IT Buyers use reviews in their decision Process
99%*
*Spiceworks: Tech Marketers are from Mars, IT Pros are from Venus
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IT Buyers that use reviews in decision Process
99%*
IT Marketers that make reviews a priority
60%*
*Spiceworks: Tech Marketers are from Mars, IT Pros are from Venus
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*TRUST =
Innovation+
Benefits to Society
+Ethical Practices
* Trust Barometer Study by Edelman
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*TRUST =
Innovation+
Benefits to Society
+Ethical Practices
Transparency+
3rd Party Validation
^
* Trust Barometer Study by Edelman
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Customer Reviews & External Validation
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Creating Customer Advocates
Identify Advocates
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Using Reviews in Marketing Programs
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Sharing the Customer Voice
Total Coverage Media Impressions
Social Mentions
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Using Review Data to Isolate Target Markets
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The Buyer’s Journey
Branding/Awareness
Nurture Prospects
Close Deals
CustomerAdvocacy
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Q & A
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Remember To…
EXPOSE YOUR BRAND
CREATE DEMAND
MAINTAIN CUSTOMER LOYALTY