flip that association · going from data zero to data hero adrienne bryant member information &...

Flip That Association: Going from Data Zero to Data Hero

Adrienne Bryant Member Information & Database Manager

Association of Florida Colleges

Wednesday, October 16, 2013 @adriennebryant #SympoExpo @bprint2success

Top 4 Business Intelligence

Trends:

• Data Visualization

• Data Discovery

• Predictive Analytics

• Big Data

“In 2012 data discovery became mainstream” Gartner’s 2013 Magic Quadrant Report

#SympoExpo - @adriennebryant - @bprint2success

Hal Varian, Google’s chief economist:

“The ability to take data—to be able to

understand it, to process it, to extract value

from it, to visualize it, to communicate it—

that’s going to be a hugely important skill in

the next decades.”

http://www.mckinsey.com/insights/innovation/hal_varian_on_how_the_web_challenges_managers


http://www.mckinsey.com/insights/innovation/hal_varian_on_how_the_web_challenges_managers

Identify Opportunities

Detect Threats

Inform Decisions

Drive Behavior


www.blueprint2success.org


MAKING ASSUMPTIONS!


Asking the Right Questions

The quality

of your answers

depends on

the quality

of your questions.


Thoughtful Questions

– Where should we locate our events?

– What is important to our member’s customers?

– What is the profile of our “ideal” member?

– How does our data map to our strategic plan?

– Who are our “at-risk” members?

– How do we measure member engagement?

– What marketing strategies work best for us?


One More Question

Who does your association compete against

for your members' (and prospects')

time and money?


How Do I Flip My Association?



Step 1: Clean It Up!



Where is My Data?


Dirty Data Garbage in = Garbage Out

• Create a back-up of your current data files

• Identify, combine, and remove duplicate

records

• Correct erroneous information

• Update statistical information

• Identify typographical errors and correct


Get a Plan

• Create standard operating procedures for how information will be

entered and collected

• Will you use FL or Florida

• Be consistent in collecting statistical information such as male (m)

and female (f)

• Create rules on enrollment, renewal, and registration forms that

require users to input the information you are collecting the way

you want it collected

• Include a plan to do a monthly, quarterly, or yearly audit on your

data.


Common Data Quality Issues


Just Get Started

“Do the simplest thing that could possibly work”

Ward Cunningham – inventor of the first wiki


Step 2: Bring the Blueprint to LIFE!



A Picture is Worth a Thousand Numbers


Reven

ue

/Exp

en

se

s/B

udg

et


“At Risk” for Termination


Step 3: Have a Conversation!



Data Discovery


Do You Have a “Connector”?


Be Open to Possibilities


Accept What The Data Illustrates


Step 4: Find Hidden Patterns



Step 5: Add Sparkle!



Volume

Velocity

Variety

• Large data sets • Industry and government census data

• Rapidly changing • Twitter, Facebook, LinkedIn

• Multiple file types: images, video, text • Different data structures

Customize your offerings based on actual data

Find out what is important to your members and prospects as well as your member’s customers!

Big Data – The 3 V’s


Big Data – Locating Prospects

Analyze the characteristics of your most engaged members.

Plot your members and prospects and overlay census or industry data. Example: relocation association maps members and overlays home sales data and census data


How Do I Start My Flip?


Contact

Adrienne Bryant

Association of Florida Colleges

[email protected]

850-205-2224

Twitter

@adriennebryant

@bprint2success

For the full Inforgraphic and other resources,

please visit:



mailto:[email protected]

http://blueprint2success.org/

flip that association · going from data zero to data hero adrienne bryant member information &...

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