flexible fuel vehicles a pathway for the future

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Flexible Fuel Vehicles A Pathway for the Future

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Flexible Fuel Vehicles A Pathway for the Future. Overview. A Pathway for Today and Tomorrow: E85 The Auto Industry’s Commitment Infrastructure – Midwest Corridor Ford’s Flexible Fuel Vehicles & Features The Role of Stakeholders: An Integrated Approach Final Thoughts on E85. - PowerPoint PPT Presentation

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Page 1: Flexible Fuel Vehicles A Pathway for the Future

Flexible Fuel VehiclesA Pathway for the Future

Page 2: Flexible Fuel Vehicles A Pathway for the Future

Overview

● A Pathway for Today and Tomorrow: E85● The Auto Industry’s Commitment ● Infrastructure – Midwest Corridor● Ford’s Flexible Fuel Vehicles & Features● The Role of Stakeholders: An Integrated

Approach● Final Thoughts on E85

Page 3: Flexible Fuel Vehicles A Pathway for the Future

A Pathway for Today and Tomorrow: E85

Ford supports a broad range of renewable fuels All Ford gasoline vehicles can run on up to E10 All Ford diesels can operate on to B5 bio-diesel

Ethanol has been a transportation alternative fuel for more than 10 years Vision must move from fuel blends to a true

fuel choice – E85 Ethanol has the potential to provide customers with a viable

fuel choice and help dampen gasoline pricing volatility Public policies must support:

– Convenient customer access– Distribution that enables customer value – fuel

price differential is key Ethanol feedstock diversity (e.g., cellulosic sources) will

play a pivotal role in the vision to move production volumes from blends to support E85 growth

Page 4: Flexible Fuel Vehicles A Pathway for the Future

Making a Real Impact

Over the last decade, Ford has placed more than 2 million E85 flexible fuel vehicles on America’s roads

Combined, U.S. automakers have produced a total of nearly 6 million E85 FFVs

In July, Ford, GM, and DaimlerChrysler voluntarily committed to doubling the production of FFVs by 2010 Combined yield approximately 10 million FFVs in service by 2010 Infrastructure is lagging to support 10 million E85 vehicles:

– Industry would need 18,000 pumps if consumers used E85 50% of the time 1,100 Existing E85 Pumps

9,000 25% use Expanded commitment to 50% of vehicle production by 2012 if fuel

infrastructure exists to support

Page 5: Flexible Fuel Vehicles A Pathway for the Future

Case Study:

The Midwest Ethanol CorridorWhat We Have Learned

The nation’s first “ethanol corridor” was launched in June – involving VeraSun (IL), MFA Oil (MO) and Ford

Adds about 50 new sources of E85 and allows drivers to travel from Chicago to Kansas City using only E85

Both VeraSun and MFA established term contracts with retailers to support competitive E85 pricing – necessary to address near-term ethanol volatility in pricing and supply MFA retailers have maintained 20% pricing differential

(February 2007 @ $1.65 E85 vs. $2.05 gasoline) Customer base is growing and sustainable (value pricing supports

repeat customers) Ford is sending out notices to all FFV owners in Missouri to enhance

awareness and has billboard advertisements along the route in Illinois Consumer awareness of E85/FFV issues is extremely low

Mis-fueling is a key concern and requires ongoing messaging Coordination in vision among stakeholders – production, distribution and

retail – is critical to deliver customer value Disparity in retail pricing objectives must be addressed

Page 6: Flexible Fuel Vehicles A Pathway for the Future

Midwest Ethanol Corridor – 50+ New Sources of E85

Page 7: Flexible Fuel Vehicles A Pathway for the Future

E85 Availability is Midwest Centered Enabling Energy Security Initiatives at the State Level

1100+ Stations

Page 8: Flexible Fuel Vehicles A Pathway for the Future

Midwest Ethanol Corridor Billboards

Page 9: Flexible Fuel Vehicles A Pathway for the Future

Engine Control Computer:Engine Control Computer:Adjusts engine calibration for proper Adjusts engine calibration for proper performance and to meet emission performance and to meet emission requirements on all fuel blendsrequirements on all fuel blends

Upgraded FFV Fuel System Components:Upgraded FFV Fuel System Components:Low Permeability Fuel Tank, Higher Flow Fuel Pump, Low Permeability Fuel Tank, Higher Flow Fuel Pump, Fuel Delivery LinesFuel Delivery Lines

FFVs Provide Fueling Options:FFVs Provide Fueling Options:They operate on gasoline, E85 or any They operate on gasoline, E85 or any blend in betweenblend in between

Upgraded FFV Engine Components:Upgraded FFV Engine Components:Valves and Valve Seats, Spark Plugs, Fuel Valves and Valve Seats, Spark Plugs, Fuel

Injectors, Cylinder Head GasketsInjectors, Cylinder Head Gaskets

Development/certification testing Development/certification testing more than doubled:more than doubled:Evaporative testing more stringent and difficultEvaporative testing more stringent and difficult

Ford Flexible Fuel Vehicle Features Incremental and Program Costs

Ford, GM and DaimlerChrysler commitment to double FFV production represents more than $200 million in incremental costs per year.

Page 10: Flexible Fuel Vehicles A Pathway for the Future

Advanced Vehicle Technologies

Ford Escape Hybrid E85 Ford will deliver 20 ethanol-fueled hybrids this spring for use in

fleets in six states Consumer testing to gather data on functionality, durability,

emissions and software applications Other Potential E85 Applications

Ford's new TwinForce engine using direct injection technology and turbocharging delivers V-8 power with enhanced fuel economy. Flex-fuel capable version highlighted on Lincoln concept vehicle.

Ford and Ethanol Boosting Systems, LLC, researching direct injection fuel systems

Studies to define E85 blend specification and in-vehicle performance

Ethanol-to-hydrogen conversions to demonstrate feedstock diversity for H2ICE and fuel cell applications

Page 11: Flexible Fuel Vehicles A Pathway for the Future

The Role of Stakeholders:An Integrated Approach

Automotive

Industry

Accelerate E85 vehicle deployment Continue to pursue advanced technology applications Educate consumers on E85 use and expectations

Agri-Energy

Industry

Invest in developing and marketing E85 Establish new distribution channels integrating

producers/distributors/retailers to focus on price and value Protect and enhance fuel quality specifications Define goal – commodity supplier or integrated transportation fuel

provider

Government

Prioritize incentives for E85 production/distribution initiatives and support retail fueling infrastructure

Shift from blend incentives to promote consumer access to alternative fuel choice – E85

Support research efforts on expanded fuel production efficiencies and feedstocks (cellulosic ethanol)

Drive public awareness and education on E85

Consumers Become advocates for choice in transportation fuels Support FFV vehicle purchases

Page 12: Flexible Fuel Vehicles A Pathway for the Future

Final Thoughts – E85

Energy security is a critical issue for the U.S. and states can lead the way through vision/policy State renewable fuel initiatives can have an impact

now on reducing oil consumption Blends play a role but E85 is a pathway for increased

energy security for today and tomorrow Chicken and Egg – demand for FFVs will continue to

wane unless customers see: Value pricing for E85 (20% cost differential at the

pump) Growing access/convenience

● Ford is poised for growth and building the foundation for a real transition – E85 fuel production/distribution breakthroughs are needed

Page 13: Flexible Fuel Vehicles A Pathway for the Future