fleishman-hillard edinburgh presentation
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Fleishman-Hillard Edinburgh Presentation Media consumption has evolvedTRANSCRIPT
Media consumption has evolved
The internet took four years to reach 50 million people... In less than nine months,
Facebook added 100 million users.
18.3 million households in the UK
(that is 70%) had Internet access in 2009.
Conversations are happening - listen and get involved
Traditional
Press releases
Pitching reporters
Factsheets
Special events
We Media
Search engine marketing
Buzz Web 2.0
Citizen journalism
MySpace
Social Media
Flogs
Publicity
Promotions
Media relations
IRBranding
Viral marketing
Tivo
Social networking
Metaverses
Folksonomy
Content optimization
Online editorial outreach
Syndication
FlickrNew
Consumer-generated content
Reputationmanagement Public affairs
Coalitions
Third party outreach
Grassroots
Mobile marketing
Advergaming
YouTube
PR stunts
Employeecommunications
RSS Blogs
Wikis
Tagging
Podcasting
Wireless
And it is happening on thousands of platforms from all across the globe….
Communication is no longer just a one way broadcast.....
And it is happening on thousands of platforms from all
across the globe…
If YouTube were a country, it would be the
third most populated in the world.
The internet took four years to reach 50 million people... In less than nine months,
Facebook added 100 million users.
Facebook user numbers in the UK are also up
by 1 million users in the past month
Since April this year, Twitter has been receiving
around 20 million unique visitors to the site each month
Ashton Kutcher, Ellen DeGeneres and
Britney Spears have more Twitter
followers than the entire population of Austria.
Flickr hosts more than 3.6 billion user images.
77% of all active internet users regularly read blogs.
Governments and companies around the world are using social media
The Obama campaign had 13 million email addresses;
7 million supporters on social networks; and
highest viewership on YouTube
But social media is all about people power
#IranElection
• Presidential elections in Iran led to violent riots, charges of voting fraud, and protests worldwide. Twitter has helped make sense of the information and helped us best keep up with the what's happening
in real-time
#WeLoveTheNHS
And we can learn from what they are saying
Governments are reacting to social media
And so are many businesses
It is about being there
And we can help...
Client Projects
Enviro.aero campaign World Hepatitis Day
EA SPORTS Active Personal Trainer
We work our hardest for some of the best companies in the world
What Fleishman-Hillard is doing“It’s not about targeting audiences; it’s about drawing an irresistible bull’s-eye on yourself so audiences will target you.”Dave Senay, CEO, Fleishman-Hillard