7/21/2019 Flavours and Fragrances-Indian Market

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Indian Flavor and Fragrance Market

The top five global flavour and fragrance companies like Givaudan, IFF, Symrise etc have had a

substantial presence and business in India for many years now. Other international F&F houses

in the last 10 years or so have also set up shop and are active in the Indian market. The Indian

F&F market is estimated to be about USD 270 million The organized fragrance market is about

USD 137 million. Similar to the international market, the Indian F&F market is equally divided

between flavours and fragrances. It is estimated that International houses account for roughly

about 70% of the organized Indian market while homegrown Indian companies like M/s., S H

Kelkar & Company Pvt. Ltd, Oriental Aromatics Ltd, Ultra International Ltd, Khattri Fragrances &

Flavours Limited, Sachee Aromatics Limited, etc. cater to the rest.

The characteristics of the Flavours and fragrance industry in India are:

Fragmented and dispersed - multi product and multi-faceted.

Aroma Chemicals sold directly to large customers and through distribution channels.

Distribution channels mostly consist of stockists and dealers spread all over India

Addressing small segments and retail market

Industry growing at a stable rate of 10-12%

Demand drivers of this industry are the growing food processing industry and rising

consumerism with growing population