Joe Ariniello

Flavor Contest Campaign

Flavor ContestCreative Content Campaign

Concept:Let participants choose one frozen yogurt flavor

to be served at their city’s FroYo Run

Goals: -Increase engagement

with FroYo Run participants

-Provide exposure for local frozen yogurt

sponsor

Simple voting & sharing encouraged engagement

Contest promoted via email to extend reach

Open rate: 64%Click rate: 43%

Contest & results promoted on social media channels

Results:- Executed across 20 events

- 30% of total participants engaged with contest in 2016

- 25% of total participants voted in 2016

Thanks for looking!Contact me at303.808.3214

Joe.Ariniello@gmail.com