flagship quality. - themis media · 2009-12-08 · flagship quality. great brands like yours want...
TRANSCRIPT
Flagship quality. Great brands like yours want to be
associated with other great brands, and Themis Media
has some of the best in the industry. Our flagship brand,
The Escapist, is known as “The New York Times Magazine
of Gaming” for its peerless quality – and with two consecutive
Webby Awards in 2008 and 2009, plus a People’s Voice Award, people
are noticing!
Customer service and ad operations. Interactive advertising is a demanding
business. Deadlines change, creative breaks. Our fast-response ad ops team makes sure
your campaign runs how and when it’s
supposed to. We take your trust and
confidence in Themis Media with the
utmost seriousness, and will always
work hard to ensure that we fulfill your
messaging requirements.
Rich choice of formats. Themis
Media offers everything from standard
display ads to email newsletters to
custom skins, video ads, contests and
sponsorships. Whatever your creative
objectives are or may be, we can meet
them!
With over 7 million video streams, 5.9 million
visitors and 58.5 million page views every month,
Themis Media offers a comprehensive network of sites
and solutions that gives you the ability to quickly reach
the elusive young male demographic.
Our varied and comprehensive selection of game-
oriented content attracts the demand of gamers and
entertainment enthusiasts. But we’re more than just
another game network. What sets Themis Media apart
from other game-oriented sites?
Our community spends about 10 hours gaming per
week, but what do they do with the other 158 hours? Our
18 - 34 male demographic is a multidimensional audience;
these guys are consumers of many other products than just
games. They are social people who tend go out to eat and drink
with friends on a regular basis, not including the normal snacks and
drinks that stock their kitchens. They read a lot of books, watch movies and
listen to music daily.
They are at any given moment always in the market for technology products, such
as cell phones, computer accessories, audio/video, and gadgets in general.
That’s the profile of Themis Media’s visitors – games, technology, and
entertainment enthusiasts; they are voracious consumers with
high-tech spending power who buy a lot of technology and
enjoy a lot of media. We can help you reach them.
the escapist [escapistmagazine.com]Founded in 2005, The Escapist® has grown to become the premiere
voice of video game culture boasting 3.6 million visitors, over 30
million page views, and 7 million video streams monthly. Millions of
game consumers, developers, industry insiders and professionals tune
in for its smart, funny, no-holds-barred take on games, gaming and
its influence in today’s world. A combination of cutting-edge video
content, first-class weekly features, and daily updates providing
up-to-the-minute news, The Escapist is the intelligent gamer’s first
choice. The site even enjoys two consecutive Webby Awards® for
Best Game-Related Website and the People’s Voice Award for Best
Game-Related Website. We keep it real at The Escapist and that is
why our readers are the trendsetters of tomorrow.
zero punctuationZero Punctuation® is The Escapist’s groundbreaking video
review series starring Ben “Yahtzee” Croshaw. Every
Wednesday Zero Punctuation picks apart the games so
you don’t have to. Called “hilariously cutting ...
first legitimate breakout hit from the gaming
community in recent memory” by Boing
Boing, see why gamers love it.
de-rezDe-rez is the video series where the
game world and the real world
collide. Starring Chris Slack, de-
rez irreverently takes you inside
your favorite games for a taste of their
reality. Shenanigans ensue.
the escapist showThe Escapist Show is our groundbreaking
information and variety show, where we discuss a
new video game or industry issue each week.
unforgotten realmsThe epic tale of Sir Schmoopy of
Awesometon, the dual nunchuk-
wielding sorcerer and Eluamous
Nailo, Master Wizard in training (AKA Rob
and Mike) and their animated adventures in
the Unforgotten Realms (AKA, Mike’s homebrew role
playing game).
stolen pixelsA fresh look at videogame conventions from a whole
new meta-perspective. Shamus Young takes screenshots
of your favorite games and characters and makes them
say what you’ve been thinking, but in a much more
entertaining way. See his webcomic not once, but twice
weekly.
the escapist presents…In addition to The Escapist Show and other weekly
episodes, The Escapist releases video review
supplements, special conference coverage,
unique contest opportunities and various
hilarious and mostly related video clips.
warcry network [warcry.com]
Founded in 1999, WarCry® is one of the longest-standing and most
comprehensive massively multiplayer online gaming (MMOG) sites on the web.
the otaku [theotaku.com]
Game and anime fans of the world, unite! The Otaku commands a large and passionate audience
composed mainly young, trendsetting, artistic women who watch anime, read manga, and play video
games. This site boasts an awesome ratio of 3 female users to every male with its 20 million page views
per month!
anime news network [animenewsnetwork.com]
The world’s leading source of news and information on the anime and manga industries, Anime News
Network draws a mature and diverse crowd of anime fans with a healthy appetite for animation and
videogames.
twenty sided tale [shamusyoung.com/twentysidedtale]
A blog-style site by Shamus Young, a man who has worked the roles of a 3D artist, a writer and a graphics
programmer, whose full-spectrum view of development gives a unique perspective on what goes into
making games, what makes them fun and why people play.
custom ad placements
Themis Media sites and partners offer advertisers
numerous fresh and targeted ways to effectively
reach the gamer audience. Whether through online
video ads or custom site skins, Themis Media can
help advertisers deliver a memorable and effective
advertising campaign that goes beyond the ad box.
video ad placementsThe power of video within interactive environments is
virtually impossible to overstate. This is no less true of
video ads, because well-made video ads and trailers
can serve as a form of entertainment in addition to
communicating advertisers’ branding and marketing
message. Themis Media is a platform where video ads
will find a very receptive audience. Clients can make
those videos and trailers available in three ways:
1. Pre-Roll: Plays a pre-roll trailer for 15 seconds before Themis Media’s branded video content.
2. Video Overlay: Places a video overlay on Themis Media’s branded video content. 3. Full-Length: Clickthru to play full-length trailer in video viewer.
contestsEveryone loves free stuff, especially if the stuff is cool.
Themis Media loves games and our readers are no different.
A chance to win free keys to a hot beta? Awesome! Unique
game collectables? This is heaven! Collector’s Editions of
high-profile games? We are Princes of the
Universe! Themis Media can help you
generate this type of excitement
by devising rocking contest
opportunities that will cut through
the clutter and engage gamers,
integrating video, site skin and user
profiles into the campaign mix.
QUESTIONSIf you have any questions,
please contact
banner adsIn addition to all the cutting-
edge advertising options available,
Themis Media also has a strong selection
of banner ad real estate: Leaderboards, Big
Boxes, Skyscrapers, and Tiles. Alone,
or in combination with video and custom
ads, Themis Media’s banner ad space is a proven
and effective way to reach out to gamers. Ads can take
various forms, including static, animated GIF, or Flash.
newslettersRead all about it! Themis Media offers weekly
newsletters from WarCry and The Escapist,
highlighting the newest game-related content across
our network. Reach our most enthusiastic readers with
your exclusive message and deliver targeted ads with
the accuracy of smart bombs. Brilliant.
skins and site ‘take-overs’ Themis Media loves good art, especially when that art depicts games in a
thoughtful and masterful way. What can we say? Gamers are visual people.
For that reason we’re happy to extend to you the opportunity to generate
appreciation for your art and excitement for your game by customizing
our sites.
additional servicesThemis Media is more than a series of sites for advertising campaigns; it is also a series of solutions where you can
turn your most creative campaign ideas into reality:
1. Art Support: Working within your creative vision,
Themis Media can design, modify, or customize the ads
for your campaign for our sites.
2. Promotional Game Design: What better way to
entertain gamers than with games! With your guidance,
Themis Media can design and build web-based “gamer
snacks” that promote the key elements of your product
in a memorable and viral manner. Our work won the Gold
Award at the 2007 MI6 Game Marketing Conference for
best promotional game. We’d love to win again in 2009 for
your promotion.
3.Promotional Website Design: A great ad requires a
great landing website to reinforce the message and strike
home! At your discretion, Themis Media can translate those
ideas for promotional websites into reality. Well, maybe
better than reality. Really.
LEADERBOARD
Item Specification
Unit Dimensions
728w x 90h pixels
Formats Accepted
Images: GIF and JPEG
Flash: SWF (no sub loads, backup GIF must be provided)
Max File Size Images: 25k | Flash: 50k
Animation Unlimited*
Alt Text 50 Characters, optional
Link URL 120 Characters
Tracking
Themis Media will provide click tracking for all image ads
and any flash using clickTAG tracking support
Sound <2 seconds in length, triggered on mouse events only*
SKYSCRAPER
Item Specification
Unit Dimensions 160w x 600h pixels
Formats Accepted
Images: GIF and JPEG
Flash: SWF (no sub loads, backup GIF must be provided)
Max File Size Images: 25k | Flash: 50k
Animation Unlimited*
Alt Text 50 Characters, optional
Link URL 120 Characters
Tracking
Themis Media will provide click tracking for all image ads
and any flash using clickTAG tracking support
Sound <2 seconds in length, triggered on mouse events only*
roadblocks
The Leaderboard can be linked to a Skyscraper unit to form a Roadblock unit for maximum effectiveness. In this
situation, we suggest designing both ads to act as a single unit instead of displaying two similar ads at different
sizes.
RECTANGLE
Item Specification
Unit Dimensions 300w x 250h pixels
Formats Accepted
Images: GIF and JPEG
Flash: SWF (no sub loads, backup GIF must be provided)
Max File Size Images: 25k | Flash: 50k
Animation Unlimited*
Alt Text 50 Characters, optional
Link URL 120 Characters
Tracking
Themis Media will provide click tracking for all image ads
and any flash using clickTAG tracking support
Sound <2 seconds in length, triggered on mouse events only*
* In the case of animation or audio that proves to be overly distracting or have a negative effect on browser performance, Themis Media reserves the right to ask that the advertiser remove them.
NO, REALLY...If you have any questions, whatsoever, don’t hesitate tocontact us [email protected]
deadlinesThemis Media requires creative to be provided:
- GIF/JPEG: 3 business days before campaign
- Flash: 5 business days before campaign
Creative that does not conform to the above specifications will not
be placed online, and may result in a delayed start date.
building flash ads How to build Flash ads using clickTAG URLs (ActionScript 2.0):
1. Go to the “getURL action” of your Flash ad
2. In the “URL” field delete the clickthrough URL and write: clickTAG
(if the button is in sub movie clip you will need to write:
_level0.clickTAG)
3. Check the expression box next to that field
4. In the “Window” field (right below the “URL” field) write: _blank
(do NOT check the expression box next to that field)
5. Leave variables as “don’t send”
6. Export as .swf file - preferably Flash 4 (do not export as Flash MX)
finished code on (release) {
getURL (_level0.clickTAG, “_blank”); }
VIDEO SPECIFICATIONS
Pre-Roll Full-Length Video
Unit Dimensions640w x 480h px
(4:3 aspect ratio or 16:9 aspect ratio)
640w x 480h px (4:3 aspect ratio or 16:9 aspect ratio)
Formats MP4 or WMV MP4 or WMV
Max File Size 500mb 500mb
Creative Life 15 seconds 5 minutes
PRE-ROLL VIDEOAfter The Escapist intro and before the video content begins rolling, your
video trailer will show for 15 seconds, a great way to grab part of our most
dedicated audience before the beginning of their favorite series.
VIDEO OVERLAY
During the video content, a custom designed overlay will sit at the
bottom of the video player. It can be reduced in size but will not leave the
screen entirely. The viewer is able to clickthru the overlay to a trailer or
landing page while the video content is paused until the viewer returns.
FULL-LENGTH VIDEOSet up your Pre-Roll and/or Overlay to clickthru to a Full-Length Trailer,
which will begin to roll without any extra download time. You have up to 5
minutes to engage our viewers with an exciting trailer.
Newton Grant VP of Business Development and Marketing
919-806-4452
Meghan Murphy Business Development Manager
919-806-4636
Jeff Palumbo Brand Manager
919-806-4208
Phil Meier Business Development Manager
312-208-2220
Megan Wood
Business Development Manager
919-806-4209
Greg Bauman
Business Development Manager
919-806-4558