Developing an Online Retail Store

Family Leadership Academy

What's Involved?Selling vinyl cut outs on the Internet

Advantages of Internet Business

Low overhead and startup costs:

Work from home, no office costs Essential requirements:

internet connection computer ecommerce and internet marketing skills

Almost unlimited market: worldwide

Marketing efforts can provide wide-sweeping, sustained results

Advantages of Vinyl Product

Inventory lots of different products without much expense

Easy to differentiate from competitors: only limited by creativity

Target market: women decorators who like to spend lots of money

High margins: $1.00 worth of vinyl can be sold for as much as $50.00

Time ROI: ability to make high $/hour

Shipping is cheap – ratio of value to size/weight

Product

InkscapeVinyl Designs Made Using Inkscape Graphics Editor

Free Design Software

Download from inkscape.org

Website: WordPress WordPress is used for over 20% of all

websites on the Internet.

WordPressFiles

MySQLDatabase

WebServer

Website

Internet Marketing

Search Engine Optimization Get Google to understand and love your

website → send search traffic Social Media

YouTube Pinterest Facebook

Other Websites: eBay, blogs, etc.

A Profitable Combination

Product

Selling Platform

Marketing Plan

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Context

Jacob 2:19And after ye have obtained a hope in Christ ye shall obtain riches, if ye seek them; and ye will seek them for the intent to do good—to clothe the naked, and to feed the hungry, and to liberate the captive,and administer relief to the sick and the afflicted.

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Homework

Watch these videos to get a solid technical foundation for the rest of the term

WordPress Introduction: http://www.youtube.com/watch?v=u3KEwBhuEfU

MarketPress Shopping Cart: http://www.youtube.com/watch?v=MYBeD3vsGmk

How Google works: http://www.youtube.com/watch?v=BNHR6IQJGZs