ANUAL ACTIVITIES BRIEFING

2011

TEQUILA, JALISCO

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DIRECTIVE BOARD

Doris L. de BeckmannPresident

Tere BailleresAdvisor

Lorenza DippAdvisor

Cecilia ElizondoAdvisor

Marie-Therèse Hermand de ArangoAdvisor

Mónica LegorretaAdvisor

Lupita PhillipsAdvisor

Pepita SerranoAdvisor

Marinela ServitgeAdvisor

DIRECTORY

Alfonso Navarro LozanoDirector

María Cristina Liedo GonzálezCommunity Development Coordinator

Fidel González MiramontesYouth and Childhood Development Coordinator

Patricia Contreras RamírezInstitutions Development Coordinator

Margarita Arana CisnerosSpecial Projects Coordinator

Evelyn Castañeda ChávezAdministrative Assistant

Ercilia Gómez MaqueoCultural Advisor

INDEX

MESSAGE FROM THE PRESIDENT OF THE JOSE CUERVO FOUNDATION

MISSION, VISION, VALUES

• AcompleteDevelopmentModel• Regionalcontext• Socialcontext

WORK AREAS

• HealthArea• EducationArea• HousingArea• EconomicArea• CultureArea• ValuesArea• GreenArea

COMMUNITY IMPACT BY SECTOR

• FamilySector• WomenSector• YouthSector• ChildrenSector• SeniorsSector TOWARDS CASA CUERVO’S SUSTAINABILITY

• ESR2011Distinctive• ESR2012Self-management RESULT SUMMARY

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During 2011, the Jose Cuervo Foundation maintained its social philosophy, aimed at the

local development of communities that share the Jose Cuervo enterprises environment. With the vigor and joy that gives the performance of its task, the Jose Cuervo Foundation took on the task of further strengthening its comprehensive Local Development Model with multiple programs, projects, activities and events for individuals, families and institutions of Tequila and La Laja, in the municipality of Zapotlanejo.

One more year of efforts to support and generate projects that will improve the economy and the housing of families; one more year helping improve the health and education of the popula-tion; one more year of efforts to disseminate and share the values that dignifies human beings; one more year, in short, of service to our communities.

Everyone can contribute to the development of Mexico, adding efforts and making allianceswith other institutions, both public and private, that are looking for the same purpose. This ideal fits in this briefing describing achievements and progress, highlighting that many of them could not have been possible without the generous col-laboration of many individuals and institutions, to whichweextendourdeepestgratitude.

Similarly, I would like to thank Casa Cuervo their ongoing support, and to all the advisors and collaborators who made possible the profuse achievements on 2011.

Doris L. de Beckmann

Message from The President of The Jose Cuervo Foundation

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MISSIONHelp raise the quality of life of the communities where the companies of Jose Cuervo are embedded.

»» Regional Context

The Jose Cuervo Foundation (JCF) develops its social work mainly within the communities of the municipality of Tequila and the delegation of La Laja, municipality of Zapotlanejo. The distilleries Rojeña and Camichines of Casa Cuervo are located on the latter municipalities. It should be noted that Tequila, located in the heart of the tourist PaisajeAgavero -Agave landscape-, has approximately 50 thousandinhabitants, distributed mainly in the municipal seat, but also in their two delegations and many small communities of the sierra.

VISIONTo be a social management model institution, in accordance with the social responsibility of the company.

»» Social Context

There are many areas of opportunity for the JCFs work. The problem of addiction and family dysfunction attacks families, women, young people and children within an area comprised of more than 60 thousand people. Although tourism driven by Casa Cuervo already positively impacts on the population, still persists the lack of job opportunities, health and housing, especially in small communities. To the latter we should add the weakness of many institutions in order to provide its services professionally to the community.

VALUESHonesty, commitment, service, efficiency, generosity, loyalty, teamwork.

»» A complete development model

Our IMLD (Integral Model of Local Development) covers all sectors of society and seeks to influence positively both in personal development and material well-being of individuals and families. The model also provides them effective tools to practice the values that dignify men. This is the goal of the JCF: the comprehensiveness of its development model.

IMPROVE THE COMMUNITY'S QUALITY OF LIFE

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DIAGNOSIS AND CONTINUOUS EVALUATION

MISSIONIMPROVE THE COMMUNITY'S

QUALITY OF LIFE

HUMAN DEVELOPMENT

SOCIAL PROMOTION

• HealthArea• EducationArea• HousingArea• EconomicArea• CultureArea• ValuesArea• GreenArea

•FamilySector• WomenSector• YouthSector• ChildrenSector• ElderlySector

INTEGRAL MODEL

OF LOCAL DEVELOPMENT

CULTURAL PROMOTION

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Work Areas

Recognized as a socially responsible company Casa Cuervo meets beyond duty its commit-

menttosocietyandMexico.Itdoessoindifferentareas such as caring for the environment or the ethical management of business but also with its community link through the JCF.

Indeed, the work carried out in Tequila and La Laja has allowed the community to respond to multiple demands in the fields of education, health, housing, family economy, culture, human values and environment.

On the following pages we offer a summa-ry of the positive impacts and achievements in these areas.

»» Health Area

»» Education Area

»» Housing Area

»» Economic Area

»» Culture Area

»» Values Area

»» Green Area

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Health Area

Provide support to individuals and families with medical needs, strengthen institutions involved in health services and bring up to the community services of this nature.

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»» Individual Support

Throughout the year, hundreds of people went to the JCF asking help for health needs. Of 190 re-quests, 57 were for drugs, 14 for surgery, 12 for prostheses, 36 for medical studies, 10 for funerary services and 61 for other services. A total of 673, 865.08 pesos were given.

»» Operation Smile

The decisive support of JCF to Operation Smile made it possible to achieve five days of medical surgery. Two of them were held in Guadalajara where 297 children were attended for cleft lip and cleft palate. Combined with other days in Chiapas, TlaxcalaandHidalgostates,atotalof642childrenwere evaluated, of which 575 were benefited from surgery.

»» Project against diabetes

In an important partnership, the JCF and Johnson & Johnson have taken the first steps to develop a prototype Diabetes Health Care Center in the town of Tequila that could be replicated through-out the country.

190 physical health requests were granted.

BEFORE LATER

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»» Cataract Surgery

Is worth to mention the alliance established with Cinepolis Foundation to which we thank for the 16 patient cataract evaluations at Puerta de Hierro Hospital in Guadalajara, were four of the patients were benefited from surgery and nine others are waitingtobeattendednextyear.

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»» Woman’s Health

As every year in April, during the three days of the ExpoTequilaWomanwegavetheTequilawomenand the surrounding region varied health services; completely free vaccines, folic acid, deworming and especially; Pap tests, mammograms and HPV, among other services such as dental and psychological care. The results are reported in thesectiondedicatedtotheWomen'sExpo.

»» Prodislap Center

This tequilense institution dedicated to the care of physical disabilities -permanent or tempo-rary- had the complete support of the JCF, and can report 1,125 physical therapy treatments during 2011.

Thousands of women were benefited at the fourth Expo Tequila Woman.

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Strengthen the education of children, youth and adults, supporting the institutions dedicated to the teaching-learning process, providing improvements to school infrastructure, carrying out program activities and connecting human development specialists to complement and enrich academic learning.

Education Area

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»» Jose Cuervo Community Plaza

At the request of INEA the JCF is responsible to this institution for adult education. In 2011 527 students attended class and, thanks to a com-mendable job awarded 106 secondary school certificates and 216 primary school certificates. Also had the participation of 35 high school students online from which two got their of-ficial certificate.

»» Support for school infrastructure

A form of promotion of education, in addition to providing school supplies and transports, is the support for infrastructure, as was given to the Manuel M. Dieguez School for the construction of the dome of the schoolyard, and the financial support assigned to the Carmen Sauza Mora School for the construction of sidewalks and bathrooms, among others.

322 adults got their official Basic Education Certificate.

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»» Education in ethical values

In accordance with Human Development pro-grams and to promote the practice of posi-tive values in all social strata, the JCF made hundreds of activities during 2011: conference, child missions, self-improvement workshops, workshops against addictions, massive events, etc., benefiting thousands of people, as seen in these pages.

»» Computer Donation

Throughout the year the JCF has done its best effort to support in different ways the schools and students of Tequila. In 2011 donated: To the Justo Sierra Kindergarten; nine computer equipments and 12,500 pesos for the school building; six computers to theMorelosyPavonPrimary School; five computers to Jaime Torres Bodet Kindergarten in El Salvador, Jalisco one to the Pequeños en Acción Nursery and one more to the Carmen Sauza Mora Primary School.

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»» Children Annual Award

Annual event which recognizes and rewards over one thousand children of Tequila, La Laja and communities of La Sierra. The children are extremely motivated for this event because itempowers them.

»» Alliance ExEB

We conducted in collaboration with ExEB-Entrepreneurs for Basic Education- Foundation a school situation diagnosis in 24 educational institutions of Tequila, which will allow us to know how to support these schools and achieve self-sustaining school management.

Five schools were benefited with computer equipment.

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Manage and provide financial resources for housing projects -acquisition and improvement- for homeless families and insecure housing situation.

Housing Area

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»» 28 houses built

A major achievement was the construction of 28 new homes for needy families. The presentation of these was chaired by Ms. Doris L. Beckmann, President of the Jose Cuervo Foundation; by Ms. Alejandra Quintana, President of the Gilberto Association, by the Mayor of Tequila and the representative of National Fund for Popular Housing (Fonhapo). We can add this achievement to the 32 houses completely rebuilt in the mountain community of El Olvido.

»» 2012 housing project

Alongside the delivery of the 28 houses, we initiated a more ambitious project for 2012, with the construction of 200 or more houses, which will benefit as many homeless families. To accomplish this the JCF has provided resources for the acquisition of land on which the Housing Tequila 2012 Project will be constructed.

60 benefited families with a brand new house or a completely rebuilt home.

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»» Alliance with Fonhapo

We emphasize the valuable partnership with the Fonhapo under the Social Development Secretary. The availability and advice of its officials was key to the equal contribution of economic resources by the JCF, which promises greater achievements in the future.

»» Partnership with the city council of Tequila

Equally valuable has been and is the covenant with the Honorable City Council of Tequila which supplied the land and basic services of water, electricity and drainage in the construction of 28 new homes. Participating together and achieving more by joining forces. Our recogni-tion and gratitude.

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Economic Area

Support productive projects which offer opportunities for economic improvement to families and individuals.

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»» Tequila Route

Promote tourism-related businesses in the Agave Corridor is the goal of the Tequila Route -RT-, which has had the vital support of JCF since its inception. This allowed the RT to over-come the achievements of the previous year: 695.809 visitors, 356 people and 71 Mipymes were benefited from training, 34 new acces-sions to the map; 154 businesses recognized with the TT badge, and an economic spill in the region, higher to 300 million pesos.

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»» Artisans support

Through its Special Projects Coordination, the JCF held firm in 2011 its support and advice to various local artisans to improve their products -quiote and agave crafts; opal stone and paper products; fruits- and open sales channels in the galleries of Mundo Cuervo and other spaces.

»» Projects with IDB

We manage with the Interamerican De-velopment Bank (IDB) various cooperation schemes, especially a project to encourage and/or strengthen microenterprises that di-rectly benefit women.

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»» El Olvido Cooperative

Once again, this cooperative created and driv-en by the JCF has been the defining factor for the development of marginalized communities in La Sierra, with its soft loans for productive projects that each year, benefits hundreds of families. In 2011 amounted to 230 the number of partners and increased its capital to more than 3 million pesos.

»» Project with Sedesol

As in previous years, the alliance with the Sedesol, through several of its agencies, has allowed us to combine efforts and resources to benefit various sectors of Tequila. This year we worked hard on projects that, with-out doubt, will report new and great benefits.

Over the past three years the El Olvido Cooperative has increased its capital by more than 300%

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Culture Area

Promote and disseminate the various manifestations of universal culture and particularly, Mexican culture is expressed in our traditions and symbols such as Charreria–horsemanship– and tequila. In this sense, Tequila makes a cultural beacon nationally and internationally.

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»» Tequila’s Cultural Festival

Withan influxofmorethan3,000peopletheseventh Tequila’s Cultural Festival was held in 2011. At the event the Opera Prima Rock group performed the musical work of Freddy Mercury and Queen, the Cuban singer Raul Paz delighted the audience with his compositions and Aida Cuevas –with the stellar presentation- performed her Mexican Zarzuela as tribute to Jose Alfredo Jimenez. The Festival also offered various art workshops for children, and evening entertainment for the population at the main square of Tequila.

»» Jose Cuervo Foundation's Choir

The musical choral ensemble of the JCF com-posed of 64 persons of Tequila was consoli-dated for the fourth consecutive year. He had 18 performances in concerts, and festivals like the International Choir Festival Con Flor y Can-to. Cuernavaca. The choir had the participation of such voices in both opera and in vernacular music like Fernando de la Mora, Eugenia León, Aida Cuevas, among others.

The world class Tequila's Cultural Festival is a cultural milestone in the history of Tequila.

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»» Teen theatre

Composed of members of the Cuervo Kids Club, this project is already a promising reality for children and young people that enjoy being on stage having a healthy entertainment and also a way of personal fulfillment. They have played several plays even beyond the borders of Tequila, noting in 2011 the staging of the musical Grease.

»» Various presentations

Diverseculturalexpressionsarealwayspresentin mass events that the JCF held every year: concerts, plays, film forum, bands, dance contests, poetry and song events, and so on. The mention of such presentation is made in the review of each event, pointing out as shown in the presentation of the one and only, international Sonora Santanera with Perfume de Gardenia in tribute to the Golden Years.

»» Music School

The Music School is an ambitious new project of the JCF that includes the municipalities of Tequila, Magdalena, Amatitan and El Arenal. In addition to spreading the appreciation of instrumental music, we seek to discover new talents to form, in each municipality, bands whose members develop self-fulfillment but also commitment to society and culture. There are currently two groups: the first with 25 children and the second -youth and adults- with 20 members. A third group comprised of advanced students has formed the Rondalla of the JCF.

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»» 6 documentaries on the History of Tequila

In partnership with TvUnam and the Secretariat of Culture of Jalisco, the JCF sponsored and advisedtheimplementationofsixdocumentaryfilms about the history of tequila. In this great film one knows the origin of the national drink and its presence in various arts such as film, painting, music and poetry. A treasure for lovers ofcultureandMexicantraditions.

»» Books for Children

The area of Special Projects at the JCF proposed and coordinated along with the Management of the Tequila Route and the Ministry of Culture of Jalisco, the development of a children's book with the participation of 1,200 children in the munici-palities of Agave Landscape. It was captured by remarkable drawings, the view that children have about their heritage, agave, tequila culture and the value of their traditions and customs as tour-ist attractions.

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Values Area

Promote the dissemination and practice of the values that dignify the human being and make harmonious coexistence of the people so that our country has impeccable men and women who value their integrity and of his family. Provide the best of them to clean up the social fabric of their community.

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»» Annual programs

There are seven programs of human devel-opment or improvement which took place throughout the year with daily activities, weekly or monthly, depending on the case and the community sector to be targeted. The sectors that benefit from the seven programs are: family, women, teens and children. In the spaces dedicated to each of these we report promptly about the current programs.

Promote the dissemination and practice of the values that dignify the human being is an unwavering commitment to the JCF.

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»» Massive Events

There are five events that are held once a year, each autographed by the four social sec-tors mentioned, plus offered to seniors in the International Day for Older Persons. They are intended to close the cycle of each annual pro-gram and, therefore, strengthen the practice of values.

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»» Monthly Conference

An essential element of some programs are the monthly conferences, open to parents and young-teens, and totally free as well as programs and mass events.

»» Weekly Workshops

A special mention deserve the ANSPAC work-shops -National Association for the Self-Improvement- for women. Cheerleaders are taught weekly by volunteers in homes, garag-es, patios, street corners, and vacant schools of Tequila, La Laja and El Salvador, in the si-erra. Similarly, the workshop Finding My Roots for parents is presented.

The monthly conferences for parents and young-teens are a valuable human development tool and community linkage and visibility for the JCF.

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Green Area

Being a rural enterprise that works with raw material for their products, such as the agave, Casa Cuervo has specific areas and projects for environmental stewardship. Aligned to this company commitment, JCF plays an important contribution role.

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»» CSR strategy

As leader of the Corporate Social Responsi-bility (CSR) processes -including obtaining the CSR distinctive for Casa Cuervo- JCF con-tributes primarily to the Agricultural and Op-erational areas providing objective evidence for the detection of opportunities about the care and preservation of local environment and especially water.

JCF plays a relevant contributing role with the company on the issue of environmental stewardship.

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»» Reforestation in Tequila

On July 9th the JCF participated with workers of the Rojeña planting 11,500 trees to reforest a volcano area of Tequila. More than 500 people, workers of Casa Cuervo and family, made the named Plan T -reforestation- possible.

»» Reforestation in La Laja

Emulating the Rojeña achievement, the Camichines plant, located in La Laja, held its Plan T developed by the JCF thru 123 Cuervo Child Club members and their families, who previously were made aware on care for the environment with a play on the subject. 5,000 trees were planted.

Both Tequila and in La Laja, the JCF collaborated in the planting of more than 15,000 trees.

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Community Impact by Sector

The comprehensiveness of its Local Development Model allows JCF not only to affect social areas,

but also reach the various sectors of the community: children, youth, women, family and seniors.

For all these sectors, which make up a uni-verse of more than 60 thousand people living in the Agave Corridor Valleys Region and the Region of Los Altos, in the state of Jalisco, the JCF has developed, promoted and carried out various pro-grams, events and projects for the sole purpose of improving the quality of life of people.

The following pages outline the impacts achieved in each of the other sectors.

»» Family Sector

»» Women Sector

»» Youth Sector

»» Children Sector

»» Elderly Sector

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Family Sector

The family, the basic unit of society, is the main focus of the JCF, because in it, as shown by daily experience, are forged or values or anti-values that enrich or damage any society. The JCF promotes various initiatives and actions to prevent the disintegration and domestic violence.

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»» Know to Grow Program in Tequila

Annual cycle of monthly conferences for par-ents. 12 lectures were given on topics such as: Taming the Fury, Sexuality as a couple, How to create successful children, Live simply, etc… Benefited from this program were 5,810 people.

»» Know to Grow Program in La Laja

This is a replica of the program developed in Te-quila. And although it is a small community 12 con-ferences were given benefiting 886 parents.

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»» 7th Family Forum

Massive event, open to parents, around the metaphor: The Family in the Heights, a vision of the ideals of family life. The event was held in the Cuervo Forum of Tequila on days 3rd, 4th and 5th of March, resulting in a balanced com-binationoflectures,music,workshopsandex-changeofexperiencesestablishingitselfasanexcellent learning space. The event benefited3.282 people.

»» UAVI - Unit for Domestic Violence

The UAVI from the DIF -National System for Integral Family Development- of Tequila has had the continued support of the JCF not only fi-nancially but also with the close cooperation to assist battered women. The UAVI opened more than 450 records in 2011, 241 legal aid and 162 grievance procedures.

»» CEINJURE - Integrated Regional Justice Center

This regional prison was also subject to finan-cial support in various projects by the JCF, the most important cycle comprised 19 workshops to help prisoners and families to achieve both family and social reintegration.

»» Workshop: My family, discovering my roots

Ongoing weekly workshop, open to all parents, which aims to provide tools to build a new fam-ily model, especially to prevent problems related to addiction in children. The result of this work-shop is women participating as Guide Moms and families enroll at CETIF.

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»» CETIF-Tequila

The Center for Comprehensive Family Therapy (CETIF) is an institution created and sustained by the JCF where parents receive behavioral tools to heal a particular situation or family problems. 15 therapists of the Bateson Institute Systemic Psychotherapy, Guadalajara collabo-rate with the JCF giving 2002 hours of thera-py, attending a monthly average of 69 families in as many sessions. During 2011, 65 families were discharged waiting to do so around 152.

»» CETIF-La Laja

Amajorachievement in2011was theexten-sion of the CETIF to La Laja. In this community the center attended an average of 10 families per month, 241 hours of therapy and an equal number of sessions. A number of 11 families were discharged leaving 18 on the waiting list.

The work of the CETIF, both Tequila and in La Laja, reported excellent results with an average of 79 families served per month.

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Women Sector

A fundamental commitment of the JCF is the advancement of women at different life roles: wife, mother, worker, etc. We want every woman to be aware of her great personal dignity and in their important value as a trainer of generations and its irreplaceable role in the family and society.

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»» Anspac-Tequila Program

Annual program for women based on weekly workshops on topics focused on personal self-esteem, grooming, emotional-intelligence. Given to 72 cheerleaders engaged in various colo-nies and places -houses, gardens, corners-. ANSPAC-Tequila nationally stands above many large cities by its great dynamism and scope. With more than 3,000 workshops delivered in 10 months in 2011 the ANSPAC-Tequila worked with 84 groups -1,755 members-.

»» Anspac-La Laja Program

In this small community of Los Altos de Jalisco, the ANSPAC program has 45 members in four groups with four cheerleaders who gave a to-tal of 160 workshops.

The ANSPAC program stands out exemplary nationwide with 1,775 members and more than 3,000 workshops.

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»» 6th Expo-Women of Tequila

Open platform for women of Tequila and the region. In the main square of Tequila with 67 booths,theExpoofferedallkindsofservices,goods and products for women absolutely free, especially health services like mammograms, pap smears, immunizations and dental care. With a festival spirit thematic conferences were offered in the morning and musical per-formances and a fashion show female on the afternoon. The Expo had an attendance atmore than 10,000 modules and was held on days 4th to 6th of May.

»» Daycare

With special affection and commitment to these institutions, Ms. Doris L. Beckmann, President of the JCF, has strongly focused on support them as safe spaces for children, but especially as job opportunities for women. Two new childcare facilities were installed with the advice and financial support of the JCF in 2011. Ten monthly scholarships benefit children in each of the seven Daycare Tequila Centers.

»» Guide Moms

Worth these lines as a tribute to the 32 moth-ers -Guide Moms- of Tequila and La Laja, who generously supplied much of their time to the integral human development not only with their children but also with many other children. Most Guide Moms are wives of workers of Casa Cuervo.

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The JCF 67 booths offered all kinds of services, goods and products for women, especially medical services free of charge.

»» Women's Productive Project

With the IDB we started together an ambi-tious project of strengthening and promotion of women entrepreneurs and women-owned small businesses in the town of Tequila and La Laja Delegation, in the Municipality of Zapot-lanejo. Similar to the Tequila Tour, this project will promote and facilitate the formalization of about 150 informal companies owned by wom-en and provide them with business training, access to finance and markets.

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Youth Sector

Teenagers and young adults represent a highly valuable but also very sensitive asset to any society. They are the bearers of the future. The JCF approach them with special emphasis on various tools that help them shape their character and personality in a positive and harmonious way.

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»» Project your life! program

Monthlyconferencesforyoungpeople-exceptthe summer holiday period-. 10 lectures were given on topics of leadership and accomplish-ment of goals as Conquering the top, Asser-tiveness, Awakening the giant within you. 3,210 beneficiaries were teenagers.

»» Congrescuelas

Mobile workshops in which the kids learned to reflect and discuss youth issues during the month of October. For the fourth consecutive year and benefiting 2,160 teenagers the JCF’s workshops worked on the theme Different youth to all Middle and High School campuses.

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»» Addiction and Responsible Consumption

This is a recurring theme in the JCF forums that’s been offered to young people and ado-lescents during the year. In addition to directly benefiting 792 people the talks are a linkage withprogramsforparents,asexperiencehasshown the need for their involvement in han-dling the issue.

»» Youth participation in social networks

Hand by hand with the modern technology, the JCF has contact with young people through social networks, bringing as a result an interesting interaction and enriching mutual feedback, reflected in various themes addressed in common.

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The 7th Youth Week benefited 3,400 teenagers of 7 Secondary education and High education campuses.

»» 7th Youth Week

In its seventh year in late May, this massive event open to teens and young Tequila, had as central theme: Built yourself. With the previ-ous line in mind the speaker-magician Andrew O'Hagan led the great conference Ouch, burning fever. The Youth Week benefited 3,400 young people from seven secondary and high educa-tion centers. Among other things the assis-tants participated in the Dance Intercollegiate Tournament and Talent Show. Finally, they en-joyed the presentation of the duet River Rome.

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Children Sector

In JCF we are aware of the importance of protecting and ensuring the overall development of children in their physical, educational and ethical abilities. To that end were focused the actions, programs and projects that this sector offered JCF community in 2011.

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»» Cuervo Kids Club (CLIC) - Tequila

Annual program of ethical values education for children, most of them children of work-ers of Casa Cuervo. Its members, 168 total and 17 Guides Moms did reviews of values, social missions, coffee guides and theater classes among other activities. In 2011 a total of 3,932 new members joined CLIC Tequila.

»» Cuervo Kids Club (CLIC) - La Laja

In La Laja, CLIC has 123 members and 15 Guide Moms. During 2011 they carried out around 1,367 different activities.

The Cuervo Kids Club is made up of 291 children Tequila and La Laja

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»» CLIC Exhibition at El Globo Museum

A significant achievement of CLIC children. The museum workshop Today I debut words was conducted by the museum’s staff and pro-moted the value of creativity in children. The panels made by them caused such surprise to thestaffthatthemuseumdecidedtoexposetheexhibitiontothepublicinGuadalajara.

»» 8th Annual Children's Awards

For the eighth consecutive year, the JCF rec-ognized and rewarded the children with best academic results in the municipality of Tequila. This is a great encouragement to them every year. In Tequila, La Laja and Sierra were award-ed 1,135 children who also enjoyed a snack and the musical Mamma Mia.

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The alliance between ExEB Foundation and JCF includes great benefits to the 18 primary schools of Tequila.

»» Project ExEB

In partnershipwithExEBFoundation -Entre-preneurs for Basic Education- we held a major school management diagnosis in 24 campuses of Tequila during the month of October. This di-agnosis will allow us, in 2012, to help schools achieve optimal success under the school managementmodelExEB.

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Elderly Sector

In every society, the elderly deserve respect, gratitude, care and appreciation for the legacy they leave to future generations and for the wisdom they can still contribute. Such are the axes that have guided the JCF on its proximity to the elderly of Tequila.

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»» Home for the Elderly

The support of the JCF to the nursing home has been vital every year, as it was in 2011. Residents received daily glucose and vital signs checkup along with occupational therapies. This year the nursing home had the valuable support of General Electric who donated new mattresses. The new trustees board has also renovated the spirit of the institution with great enthusiasm.

»» 4th Homage to the Golden Years

This massive event dedicated to seniors was a resounding success for its quality and for the record of attendees: 1,200 seniors who enjoyed the live performance of the one and only International Sonora Santanera at the Cuervo Plaza Forum. The seniors also participated in games and won prizes. The JCF made a special recognition to the professors Rosaura Flores and Dolores Flores, of 83 and 92 years respectively, for their outstanding teaching career with children of Tequila.

»» Medical Support

Among the individual health support that the JCF gave, 20% of the seniors were benefited.

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Towards Sustainability of Casa Cuervo

Since 2005, JCF has led the process of Corporate Social Responsibility in Casa Cuervo who has

obtained for five consecutive years since 2007, the Socially Responsible Company –ESR- distinctive issued bytheMexicanCenterforPhilanthropy–CEMEFI-andthe Alliance for Social Responsibility –AliaRSE-.

Certainly, CSR is a management model that ensures the sustainability of the company's long-term strengths and highlight areas of opportunity to their various stakeholders, which gives a great internal cohesion, positioning Casa Cuervo as a reliable and sustainable company to the world.

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»» CSR 2011

Headlining the JCF process, the company re-ceived for the fifth consecutive year, the dis-tinctive of Corporate Social Responsibility (ESR) to meet and maintain standards which demonstrate their commitment to ethical busi-ness management, with the quality of life to their workers, with care and preservation of the environment, with community involve-ment, and promoting responsible drinking in the population. The badge was received by Ángel Abarrategui Díez, CEO of Casa Cuervo.

»» CSR 2012 Self-Management

In 2011, JCF was a decisive factor for a radical change in the Corporate Social Responsibility management program. As part of the Strategic Committee on CSR, JCF promoted self-man-agement and sustainability as a framework forthecompany,withoutrecoursetoexternalconsultants. This will pay off, no doubt, in 2012.

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»» Global Figures 2011

PROJECTS BY SECTORThis section shows the number of programs, events and projects executed by JCF andassisted institutions which provided various social services.

• Infavorofthefamily 16• Infavorofwomen 15• Infavorofyoungpeople 9• Infavorofchildren 8• Infavorofseniors 3

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AREAS OF IMPACTFigures of people directly affected by the vari-ous actions carried out by the JCF. The following data follow a rigorous standard of objectivity.

• Inthehealtharea 2,401• Intheareaofeducation 2,512• Intheareaofhousing 84• Intheeconomicarea 656• Intheareaofculture 4,290• Intheareaofethicalvalues 23,082(·)

• TOTALPEOPLEASSISTED 33,025

(·) Figure derived from the high participation in programs

and mass events of Human Development.

136-A JOSE CUERVO St.TOWN CENTER

TEQUILA, JALISCO, MEX.46400

TEL +52 (374) 742 19 19

www.fundacioncuervo.org.mx