five year integrated programme post graduate diploma in ...4 post graduate diploma in dairy...

ICAR – National Dairy Research Institute (ICAR – NDRI), KarnalInstitute of Rural Management Anand (IRMA)

Five Year Integrated Programme

Post Graduate Diploma in Dairy Management (PGDDM)

Programme Brochure2019-2024

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Application Form Fee: Rs. 2,500/-

Selection Process

Stage Activity

Stage-1 Admission in B.Tech. at ICAR-NDRI

Stage-2 On-line applications for admissions to IRMA (PGDDM)

Stage-3 Written Test (Online and at IRMA/NDRI/SMCDS-AAU)

Stage-4 Personal Interview of Candidates at IRMA/NDRI/SMCDS-AAU

Stage-5 Result Announcement Based on components with weightage will be notified

Programme Fee Structure for ICAR-NDRI StudentsNecessary fees as prescribed for B.Tech. (DT) program by NDRI shall apply for their students. However, those students who are selected for integrated PGDDM will be required to pay additional fees as under to IRMA as mentioned hereunder:

Part I of PGDDMSemesters of B.Tech.(DT) program

Second Third Fourth Fifth Sixth Seventh

Fees (Rs.) 50000.00 50000.00 55000.00 55000.00 60000.00 60000.00

Part II of PGDDMFifth Year*

Term-I Term-II Term-III

Fees (Rs.) 162000.00 to be paid before start of Term-I

*In addition to the program fee, the students have to pay additionally the hostel boarding and lodging charges as prescribed by Anand Agricultural University for both AAU and ICAR-NDRI students of PGDDM.

Contact UsDr. Latha Sabikhi

Head, Dairy Technology Division

Email: [email protected] • Phone: +91-184-2259240

ICAR-National Dairy Research Institute (ICAR-NDRI), KarnalNear Jewels Hotel, GT Rd, Karnal, Haryana 132 001

Phone: (02692) 0184 225 9496 • Email: [email protected] • Website: ww.ndri.res.in

With Best Compliments:

This information brochure is printed with compliments from

PADMA VIBHUSHAN DR. VERGHESE KURIEN (1921-2012)

Our Founder“India needs to show an honest face, a kind face, a human face … What you need is good management with farmer power. Good management gives this power the right direction and thrust. Nothing can stop the farmers then.”

VisionTo make continuous and significant contributions to the transformation of rural India through

(a) leadership in cutting-edge knowledge creation, (b) innovations in education,

(c) pursuance of the ethical imperative of sustainability and

(d) policy - oriented research.

MissionTo promote sustainable, ecologically-friendly and equitable socio-economic development of rural people through professional management.


Verghese Kurien Centre of Excellence, IRMA

Post Graduate Diploma in Dairy Management (PGDDM) 1

India has created history by progressing from a milk deficit nation with about 17 million MT post- independence to become the world’s largest milk producer in 1997. With a cumulative annual growth rate (CAGR) of about 6 percent, it is estimated that the current milk production in lndia is about 176 million MT (2017-18). ICAR-National Dairy Research Institute, Karnal, Haryana has been contributing to this success by providing highly skilled manpower to lead the dairy industry through its flagship undergraduate degree program in Dairy Technology, postgraduate and doctoral programmes in about 16 dairy science and technology disciplines.

Further, NDRI is contributing to the capacity building of the faculty of State Agricultural Universities through Centres of Advanced Faculty Training (CAFT) in Animal Genetics and Breeding and Dairy Processing. With dedicated faculty, diversity of students and prevailing educational ecosystem, ICAR-NDRI has been ranked aq the Best Agricultural University among State Agricultural Universities and Deemed Universities of ICAR consecutively for the last three years.

While the achievements are commendable for transforming rural India especially in the prevailing start-up ecosystem, a lot needs to be done in terms of producing dairy technocrats in the country who could be potential dairy entrepreneurs and job creators instead of job seekers. For coping up with the challenges for Indian dairy industry, there is a need for embracing techno-managerial skills by our graduates with greater professionalism. I firmly believe that it is high time to introduce diversified programmes to cater to the needs of the future dairy leaders of our country. In this context, it’s a moment of pride to announce the historic tripartite agreement between ICAR-National Dairy Research Institute (NDRI), Karnal, Haryana; Institute of Rural Management Anand (IRMA), Gujarat and Anand Agricultural University, Anand, Gujarat to introduce integrated Post Graduate Diploma in Dairy Management (PGDDM) for B.Tech. (Dairy Technology) students from the academic year

2019-20. I strongly feel that this innovative integrated programme would serve as a launchpad to the B.Tech (Dairy Technology) students to emerge as young techno-managers and contribute to the growth of Indian dairy industry to a next level.

I am sure that this integrated program shall fulfil the needs of dairy technology graduates and fulfill the demands of the dairy industry.

Dr. R.R.B. Singh

Message From Director,

National Dairy Research Institute

Post Graduate Diploma in Dairy Management (PGDDM)2

Date : 18/07/2019

The Indian dairy sector is growing at a tremendous pace. The milk production in the country for the year 2017-18 touched 176.3 million tonnes which is around 21% of the world’s milk production. The per capita availability of milk in the country has also increased to 375 gm/day which is a very significant achievement.

The Indian dairy sector has not only excelled on the domestic front but also on the international stage. “Amul”, the home grown dairy giant, has been ranked the 9th largest milk processor in the world by the International Farm Comparison Network (IFCN). The world’s biggest and reputed dairy players are looking to enter Indian dairy market. Hence, the future of Indian dairy sector seems to be very bright and its importance in economy cannot be contradicted in any manner. Consequently, the dairy sector now needs even more competent dairy professionals, preferably those who are trained on multiple dimensions of dairy business. At present there are around twenty Dairy Science Colleges in the country which provide courses ranging from Graduation to Doctorate level. The SMC College of Dairy Science is one of the oldest and most reputed Dairy Science Colleges in the country and its alumni are spread across the globe.

It is a matter of great pride that our University - through its SMC College of Dairy Science - responded promptly to the needs of the present day dairy sector and took the initiative to design and offer an integrated course on Dairy Management. The Post Graduate Diploma in Dairy Management (PGDDM) will be very useful from the point of view of the students as well as Dairy Industry. The students will get the management degree in five years along with B.Tech. (Dairy Technology). The Dairy Industry will benefit by recruiting PGDDM professionals who are good dairy technocrats as well as have good management skills.

I congratulate the teams of SMC College of Dairy Science, IRMA and NDRI who conceived the idea to offer the programme jointly and worked together tirelessly to design the course pedagogy. I extend all my good wishes for the success of the PGDDM programme and wish a bright future to the students.

(N.C. Patel)

ANAND AGRICULTURAL UNIVERSITY ANAND-388 110, GUJARATTel. : (O) +91-2692-261273Fax : (O) +91-2692-261520Email : [email protected]

Message From Vice Chancellor

Dr. N. C. PatelPh.D. (IIT, Kharagpur)Vice Chancellor


Message From CHAIRMAN, NDDB & IRMA

It is a matter of pride for all of us that India has been the largest milk producing country in the world for well over two decades and the dairy sector has been making immense contribution in the livelihood of millions of dairy farmers. This journey from deficiency to self-sufficiency has been achieved through implementation of scientific programmes based on systematic processes by qualified and trained human resources many of whom have been the alumni of Institute of Rural Management, Anand (IRMA).

IRMA, established by the Father of the White Revolution, Dr. Verghese Kurien in 1979 has been making available committed and dedicated rural management professionals through its flagship programme Post Graduate Diploma in Rural Management, Fellowship Programme in Rural Management and Post Graduate Diploma in Rural Management for Executives. For the working professionals, short and long duration Management Development Programmes are also organized.

Realising the need to equip the dairy technologists with the managerial capabilities for holistic development of the dairy sector, I am happy to inform that IRMA, Dairy Science College of Anand Agricultural University (SMCDS-AAU), Anand and National Dairy Research Institute (NDRI), Karnal have come together to provide an ecosystem for the young aspirants to provide technical, social and managerial skills through a uniquely designed Five-Year Integrated Post Graduate Diploma in Dairy Management (PGDDM) programme from this academic year. I strongly feel that this innovative programme would provide the right ambience to the B. Tech (Dairy Technology) students to emerge as young professionals to take the dairy sector forward and also have better career prospects.

I invite the young aspirants to join this unique programme and avail the opportunity to become competent dairy sector professionals with technical and managerial skills.

Dilip Rath


It is a matter of great pleasure that AAU-IRMA-NDRI is starting a new academic program leading to PGDDM, combined with B.Tech. (Dairy Technology). This was a long cherished desire of the Faculty of Dairy Science of the then Gujarat Agricultural University. IRMA is our neighbour and primarily intends to produce manpower which can work in rural India. Cooperative dairy structure in our country is established with an intention to strengthen the socio-economic conditions of milk producers, which are mainly rural poor having 1-2 milch animals. SMC College of Dairy Science is thriving to produce trained manpower to process the milk produced by millions of farmers across the country and convert it into value added products, which in turn give more revenue to the farmers. Thus the ultimate goals of AAU and IRMA are complementary to each other.

This integrated program will open up the doors for the production of highly trained Dairy Technologists with superior managerial skills. This will also help in attracting better talent for this course. The course is designed by eminent faculty members from IRMA, AAU and NDRI and it will prove its worth in imparting the knowledge and skills required in a dairy manager. This will ultimately lead to better management of dairy plants leading to better profitability, which will help the milk producers of the country, bringing more prosperity in rural sector.

I am sure that the program shall be highly appreciated by the students, academicians and the dairy industry of India.

(J.B. PRAJAPATI)

SMC COLLEGE OF DAIRY SCIENCE ANAND AGRICULTURAL UNIVERSITY ANAND – 388 110 (GUJARAT) INDIA

Message From Principal & Dean


Since its inception in 1979, the Institute of Rural Management Anand (IRMA) has played a pioneering role in imparting quality education coupled with contemporary research in the rural sector. Its aim is to provide the sector managers having all the managerial skill while empathizing with the problems and challenges facing rural sector organizations. IRMA has drawn inspirations from its founder Chairman Dr. Verghese Kurien who always advocated that through IRMA’s programmes, “the young ones should be prepared to tread a path less travelled by others”. IRMA has reflected this uniqueness in all the programmes introduced so far. Through its flagship program, the Post-Graduate Diploma in Rural Management (PRM), IRMA has leveraged the intellectual and emotional strengths of the participants. IRMA introduced Fellow Programme in Rural Management (FPRM) in the year 2002 to contribute to the ever-increasing demand in academic spaces and especially in rural management. In the year 2018, IRMA introduced Executive Post Graduate Diploma in Management (Rural) or the PRMX to cater to the demand of mid-career professionals in the sector. Over these years, IRMA is proud to have a strong alumni base and some noted IRMANs are leaders in industry, government, education and non-profit organizations in India and abroad. The core tenets of academic excellence, integrity and creativity that IRMA has fostered have led it to become not just a knowledge institute but also a management school with a heart – a legacy that the Institute is proud of and one, which it cherishes.

The five-year integrated Post Graduate Programme in Dairy Management (PGDDM) took shape with the efforts of Dairy Science College of Anand Agricultural University, Anand (SMCDS-AAU) and National Dairy Research Institute, Karnal (ICAR – NDRI) and IRMA. This was done with the aim to create skilled and young management professionals for the dairy sector and to promote entrepreneurship in the sector. It was felt that such skill enhancement will encourage these young technocrats to remain in the sector and will provide professional support to dairy farmer producers and their institutions.

The PGDDM programme is structured in such a way that the students of SMCDS-AAU and NDRI will not come to IRMA campus but IRMA faculty will teach the courses in their respective campuses. It is expected that the students of SMCDS-AAU and NDRI joining this programme will see a change in perspective by going through the courses progressively in five years.

I hope that the programme attracts the best of talent from SMCDS-AAU and NDRI and becomes a resounding success.

HITESH V. BHATT

Message From DIRECTOR, IRMA


Institute of Rural Management Anand (IRMA) continues to contribute to the rural sector through its academic, research and consulting, management development programmes. It strives to maintain the momentum with continuous infusion of well-groomed and nurtured young professionals through its programmes including flagship Post Graduate Diploma in Rural Management (PGDRM), Fellow Programme in Rural Management (FPRM) and Executive Post Graduate Diploma in Management (Rural), [PGDMX(R)]. It takes pride in introducing the Post Graduate Diploma in Dairy Management (PGDDM), which is uniquely designed with collaboration between Dairy Science College-Anand Agricultural University (SMCDS-AAU), National Dairy Research Institute, Karnal (NDRI) and IRMA. The uniqueness lies in the networking of the three leading institutions in order to provide its best inputs to dairy technocrats progressively during their B.Tech (Dairy Technology) programme.

The PGDDM programme has two parts. Part I has various foundational and functional courses which will be taught over four years at the respective campuses of SMCDS-AAU and NDRI to B.Tech (DT) students pursuing their degrees. Part II envisages that students of SMCDS-AAU and NDRI join at the SMCDS-AAU campus after they successfully complete their B.Tech (DT) programme and Part-I. IRMA faculty will then teach the integrated and inter-disciplinary management courses in Part-II to provide the desired managerial skills to prepare students to assume various roles in dairy sector organizations and to take up entrepreneurial ventures as per their choice. The basic building block of this programme focuses on retaining the young professionals in the dairy sector. It is also planned that with successful completion of Part I of the programme and B.Tech (DT) programme, a student can opt out and in that case “Certificate in Dairy Management” will be issued.

It is part of the strategy that the PGDDM programme is in no way a replacement to the flagship PGDRM programme of IRMA. It is rather felt that after going through the PGDDM, a student will be inspired to join the PGDRM.

I personally feel that the PGDDM programme will encourage B.Tech (DT) students to compete for the few number of seats on offer. IRMA has been very sensitive to the cost of the programme and workload that the programme will likely provide while retaining the quality and philosophy of the Institute.

I wish the programme success.

(HAREkRISHNA MISRA)

Message From PROGRAMME CHAIR, IRMA


ICAR-National Dairy Research Institute (NDRI)The ICAR-National Dairy Research Institute as country’s premier Dairy Research institution, has developed considerable expertise over the last five decades in different areas of Dairy Production, Processing, Management and Human Resource Development. Information generated at the Institute and the services offered have contributed to the growth of Dairy Industry as a whole and to the well-being of millions of milk producers and consumers of milk and milk products. Realizing the challenging need of global dairy trade, the Institute is continuously working to develop its R&D and HRD programmes to better serve the nation in terms of food security, employment generation, poverty alleviation and economic prosperity.

The National Dairy Research Institute, Karnal was originally started as the Imperial Institute of Animal Husbandry and Dairying in 1923 at Bangalore. It was expanded and renamed as Imperial Dairy Institute in 1936 and was known as National Dairy Research Institute after independence in 1947. Subsequently in 1955, NDRI Headquarter was shifted to Karnal. Facilities at Bangalore were retained to function as a Regional Station to serve the Southern States. In 1970, NDRI was brought under the wings of the Indian Council of Agricultural Research to provide greater operational autonomy to the Institute in research management functions. In 1989, the status of Deemed University was conferred to the Institute for further strengthening the academic programmes for human resource development.

About The Institutions


LIST OF NDRI FACULTY MEMBERSFACULTY MEMBERS ASSOCIATED wITh B.TECh. (DAIRY TEChNOLOgY)

Name Designation

Dairy Technology

Dr. Latha Sabikhi Principal Scientist & Head

Dr. S.K Kanawjia Emeritus Scientist

Dr. Ashish Kumar Singh Principal Scientist

Dr. Kaushik Khamrui Principal Scientist

Dr. P. Narender Raju Scientist (Sr. Scale)

Mr. Ganga Sahay Meena Scientist (Sr. Scale)

Mr. Yogesh Khetra Scientist (Sr. Scale)

Mr. Prateek Sharma Scientist

Dr. Shaik Abdul Hussain Scientist

Dr. Neelam Upadhyay Scientist

Dr. Writdhama Prasad Scientist

Mr. Gunvantsinh Rathod Scientist

Dr. Sangita Ganguly Scientist

Dr. Heena Sharma Scientist

Mr. Manoj Kumar C.T. Scientist

Mr. Gaurav Kr. Deshwal Scientist

Dairy Microbiology

Dr. Sunita Grover Principal Scientist & Head

Dr. S. K. Tomar Principal Scientist

Dr. Naresh Kumar Goyal Principal Scientist

Dr. (Ms.) Shilpa Vij Principal Scientist

Dr. Chand Ram Principal Scientist

Dr. Surajit Mandal Scientist

Mr. Raghu, H.V. Scientist

Dr. Pradeep V. Behare Scientist

Ms. Rashmi, H.M. Scientist

Mr. Diwas Pradhan Scientist

Mr. Saurabh Kadiyan Scientist

Name Designation

Dairy ChemistryDr. (Ms.) Bimlesh Mann Principal Scientist & HeadDr. Raman Seth Principal ScientistDr. Rajesh Kumar Bajaj Principal ScientistDr. Sumit Arora Principal ScientistDr. Rajan Sharma Principal ScientistDr. Vivek Sharma Principal ScientistMs. Richa Singh ScientistMs. Priyanka Singh Rao ScientistMr. Kamal Gandhi Scientist

Dairy Engineering

Dr. Ashish Kumar Singh Principal Scientist & Head (Acting)

Dr. P. Barnwal Senior ScientistEr. Chitranayak Senior ScientistEr. P.S. Minz ScientistDr. Amita Vairat ScientistEr. Ankit Deep ScientistMs. Kushbu Kumari Scientist

Dairy Production

Dr. Madhu Mohini Principal Scientist (AN)Dr. Raman Malik Principal Scientist (AN)Dr. Chander Dutt Principal Scientist (AN)Dr. Nitin Tyagi Senior Scientist (AN)Dr. Goutam Mondal Senior Scientist (AN)Dr. Mukesh Bhakat Senior Scientist (LPM)

Dairy Business Management

Dr. B.S. Chandel Principal Scientist & Head, DESM

Dr. K.S. Kadian Principal Scientist & Head, Dairy Extension

Dr. A.K. Chauhan Principal ScientistDr. S.K. Jha Principal ScientistDr. Ravindra Malhotra Principal ScientistDr. A.K. Sharma Principal ScientistDr. A.P. Ruhil Principal ScientistDr. Ajmer Singh Principal ScientistDr. Ritu Chakrawarthy Senior ScientistMs. Udita Chowdhary Scientist


SMC College of Dairy Science, Anand Agricultural University

Faculty of Dairy Science of Anand Agricultural University is a pioneer national centre for Dairy Technology education since 1961. The professionals trained by this faculty, which is represented by SMC College of Dairy Science, by their pursuit for excellence, depth of knowledge and honesty of purpose, have brought laurels for themselves and repute to their alma mater.

The college started Indian Dairy Diploma in 1961 and looking towards the need for dairy professionals, it also started B. Sc. (Dairy Technology) degree programme the next year itself as a part of the then Institute of Agriculture. With the establishment of Gujarat Agricultural University, the college has been given the status of “The Faculty of Dairy Science” in 1972. In the year 1989, ICAR- NDDB joint panel recognized the college as one of the four National (Regional) Centres for excellence in dairy education. The degree programme was revised in 1989 from B. Sc. (DT) to B. Tech.(DT ). The post-graduate programme was started in 1977.

The college has Vidya Dairy, a multi-product dairy plant established in 1994 with installed capacity of handling 1 lakh litres of milk per day, to give hands-on training to the students of SMC College of Dairy Science. The college has excellent infrastructure facilities, having more than 25 laboratories in 5 departments, 6 ultra-modern air conditioned classrooms complex called, “Suvidya”, Anubhav Dairy for day to day practical work, engineering workshop, and several sophisticated instruments. At present the intake capacity for B.Tech. (DT) is 65 and the total faculty members available are 34. This gives excellent ecosystem for teaching and learning.

The alumni of the college have excelled in various diverse fields and are spread all over the world.


LIST OF FACULTY MEMBERS

SMC COLLEgE OF DAIRY SCIENCE, AAU, ANANDSr. No. Name Designation Department

1 Dr J.B. Prajapati, PhD Principal & Dean

2 Dr Atanu Jana, PhD Professor & Head, DDPO DPPO

3 Dr Sunita Pinto, PhD Professor & Head, DT DT

4 Dr J.B. Upadhyay, PhD Professor & Head, DE DE

5 Dr Bhavbhuti Mehta, PhD Asso. Prof. & Head DC

6 Dr Ashish Makwana, PhD Asso. Prof. & Head DBM

7 Dr J.P. Prajapati, PhD Professor DT

8 Dr Sunil Patel, PhD Associate Professor DE

9 Mr AI Sheikh, PhD Associate Professor DC

10 Dr A.J. Gokhle, PhD Assistant Professor DT

11 Dr Smitha B. , PhD Assistant Professor DC

12 Dr Subrota Hati, PhD Assistant Professor DM

13 Ms Rachna Rathawa, M.Tech. Assistant Professor DE

14 Dr Sreeja V., PhD Assistant Professor DM

15 Dr MD Gurjar, MBA Assistant Professor DBM

16 Dr Chetan Dharaiya, PhD Assistant Professor DT

17 Mr Dhinal Patel, M.Tech. Assistant Professor DPPO

18 Dr Istiyak Chauhan, PhD Assistant Professor DE

19 Mr Kunal Gawai, M.Tech. Assistant Professor DM

20 Mr Krunal Kamani, MBA Assistant Professor DBM

21 Ms Komal Patel, PhD Assistant Professor DT

22 Dr Amit Jain, PhD Assistant Professor DC

23 Mr Yogesh Vekaria, M.Tech. Assistant Professor DE

24 Mr Shreyas Patel, M.Tech. Assistant Professor DC

25 Dr Amit Patel, PhD Assistant Professor DPPO

26 Dr Jarita Malik, PhD Assistant Professor DT

27 Er Ashish Patel, M.Tech. Assistant Professor DE

28 Ms Mital Kathiria, M.Tech. Assistant Professor DM

29 Dr Satish Parmar, PhD Assistant Professor DC

30 Mr Maulik Prajapati, BE, MBA Assistant Professor DBM

31 Ms Arpita Rathwa, M.Tech. Assistant Professor DT

32 Dr Sanjay Jadav, MVSc Assistant Professor DVK


Institute of Rural Management Anand (IRMA)IRMA was established in 1979 at Anand, Gujarat with the support of the Swiss Agency for Development Cooperation (SDC), the Government of India, Government of Gujarat, the erstwhile Indian Dairy Corporation and the National Dairy Development Board (NDDB). The rationale behind its establishment had to do with providing management education, training, research and consultancy support to co-operatives and rural development organisations in India.

The genesis of IRMA is owed to Dr. Kurien’s work with dairy co-operatives, which revolutionized the dairy industry in the country. It was founded with the belief that the key to effective rural development lies in professional management. Professionalising rural management involves synergising specific yet unmet needs of the rural sector with the formal techniques and skills of management professionals. Linking the two are the ‘rural managers’ graduating from IRMA after undergoing a two-year diploma (PRM) programme in rural management. Born out of a maverick’s dream IRMA is, today, at the forefront of Professionalising the development of India’s rural sector. Over the years it has provided management training, support and research facilities to students committed to rural development drawing, in the process, co-operatives, non-government organisations, government development agencies, international development organisations, and funding agencies towards it.

IRMA FACULTYFaculty at IRMA is renowned in the field of rural management with extraordinary teachers and dedicated mentors. They recognize teaching as an emancipating and unifying activity. They are transformative in approach with a focus on sustainability and equity. Each member, irrespective of her/his domain of expertise, continuously strives to nurture empathy, creativity, excellence and integrity in students of IRMA.

Individually as well as collectively, IRMA faculty enjoys strong research collaboration with national and international institutions of repute in the areas of food security, technology in agriculture, poverty, financial inclusion, natural resources, climate change, local governance, corporate social responsibility, leadership, among several others.


IRMA Faculty Members

Aashish Argade (Fellow | IIM, Ahmedabad)

Abhinav Rajverma (Master of Management | IIT, Bombay) (Ph. D. | Thesis Submitted, IIT Kharagpur)

Anand V (Ph. D. | Mumbai University)

Anita Kerai (Ph.D.| IIM Ahmedabad)

Asmita H. Vyas (M.Com. | LLB | FCA)

H. S. Shylendra (Ph. D. | ISEC Bangalore)

Harekrishna Misra (Ph. D. | Utkal University)

Hari Krishnan Nagarajan (Ph. D. | University of Oklahoma, Norman, USA)

Hippu Salk Kristle Nathan (Ph.D. | IGIDR, Mumbai)

Indranil De (Ph. D. | JNU, New Delhi)

Madhavi Mehta (Fellow | XLRI-AHRD)

Paresh J. Bhatt (M.Com. | LLB (Hons) | FCMA)

Pramod K. Singh (Ph. D. | JNU, New Delhi)

Pratik Modi (Fellow | IRMA)

PKV Kishan (Fellow | IIM, Ahmedabad)

Preeti Priya (Ph. D. | SPU, Gujarat)

Rakesh Arrawatia (Ph. D. | IIT Kharagpur)

Saswata Narayan Biswas (Ph. D. | Allahabad University)

Sudhir Kumar Sinha (PGDRM, XISS, Ranchi and LEAD Fellowship, LEAD International)

Satyendra Pandey (Fellow | XIMB)

Shambu Prasad Chebrolu (Ph. D. | IIT Delhi)

Shivshanker Singh Patel (Ph. D. | IISC Bangalore)

Shyam Singh (Ph. D. | ISEC Bangalore)

Sridhar Vishwanath (PGDM - Agri-Business | MANAGE, Hyderabad)

Sushanta Kumar Sarma (Fellow | IRMA)

Sumit Kumar Yadav (Doctoral Candidate | IIM, Ahmedabad)

Uday Shankar Saha (Ph.D. | IARI, New Delhi)

Vivek Pandey (Ph. D. | Michigan State University, USA)


About the ProgrammeIn its endeavour to serve the dairy industry with the best quality professional manpower, the National Dairy Research Institute (NDRI), offers an integrated programme leading to “Post Graduate Diploma in Dairy Management” in collaboration with IRMA, which aims to turn out highly skilled Dairy Technologists having excellent managerial capabilities.

The dairy sector of the country is growing rapidly and in order to support this growth, trained professionals are needed at both managerial and non-managerial positions in dairy organizations. It has been observed that B.Tech (Dairy Technology) students who are employed by the dairy industry are usually placed at supervisory/lower levels of managerial positions, whereas for pure managerial positions in dairy industry, candidates with management qualifications such as Master of Business Administration (MBA) or an equivalent degree are preferred. Many of these MBA students have their graduation-level education in a field other than dairy technology. When such graduates are placed in managerial positions in the dairy industry, they face challenges due to lack of technical knowledge about the field. It is thus important to consider that the role of dairy technologists with added management qualification would be more beneficial to the industry. Besides, entrepreneurial skills provided to these young minds would pave the way for creating more entrepreneurs in the dairy sector. With this thought in mind, this integrated program has been introduced. It will award the degree of B.Tech (Dairy Technology) after four years of study and PGDDM after completion of the fifth year. A similar programme will be operated at

SMC college of Dairy Science, Anand Agricultural University, Anand also in collaboration with IRMA.

The five year integrated Post Graduate Diploma in Dairy Management (PGDDM) is a collaborative programme of Institute of Rural Management Anand (IRMA), SMC College of Dairy Science, Anand Agricultural University (SMCDS-AAU), Anand and National Dairy Research Institute (NDRI), Karnal.

Administration of the ProgrammeThe conduct of the programme in all its aspects shall be the responsibility of a Steering Committee. The Chairperson is the Convener of the Committee. This will be notified by Vice Chancellor, AAU. This committee will be constituted with representatives from SMCDS - AAU, ICAR - NDRI and IRMA.

The Steering Committee reviews all matters in relation to admissions, course contents, programme delivery, conduct of examinations, evaluation, grades and feedback. The committee lays down and approves eligibility norms and procedure for admissions. It prescribes procedure, norms and standards for examinations, evaluation and grading. The Programme Office provides support to the Committee for all activities relating to programme.

DegreeAAU or ICAR-NDRI will give the degree of B.Tech. (DT) after successful completion of four years, and at the end of fifth year, degree of “Post Graduate Diploma in Dairy Management” will be given jointly by IRMA and SMCDS-AAU for SMCDS-AAU students; and by IRMA and ICAR-NDRI for ICAR-NDRI students.



Academic RegulationsFor B.Tech.(DT) students who are part of the integrated programme, academic regulations as prescribed by AAU shall apply to AAU students and those prescribed by ICAR-NDRI shall apply to ICAR-NDRI students.

However, for PGDDM Part I and II both, the academic regulations prescribed by IRMA shall apply.

Programme StructureThe students are required to undergo about 34 courses related to management during the entire study. From this, 18 courses will be taught in Part-I during second to seventh semester of B.Tech.(DT), which will give extra load of 3-4 courses per semester. This comes to about 6 hours of extra teaching per week. This time will be adjusted in time table either in the evening or on Saturday/Sunday based on mutual convenience of IRMA, ICAR-NDRI and SMCDS-AAU faculty members.

Pedagogya) The proposed PGDDM will have two parts –

Part I and Part II.

b) Part I of the proposed PGDDM will be similar to that of the First Year and Part II will be similar to the Second Year of IRMA’s flagship PGDRM programme. However, the credit structure is different. Its syllabus will focus on Dairy Management.

c) The students selected will have to complete Part I of PGDDM programme as additional courses from second to seventh semesters of their studies along with the regular courses of B.Tech. (DT) programme.

d) The core faculty for teaching various courses of Part I and II will be drawn from IRMA.

Faculty from SMCDS-AAU and ICAR-NDRI will be invited to teach if needed.

e) Faculty members from IRMA will be coordinators for the courses related to Management and they will visit AAU and ICAR-NDRI campuses and to cover Part I of PGDDM programme for the selected students. They will also have the responsibility of evaluating these students .

f) The schedule of the Part I of PGDDM will be so adjusted that it will not disturb the routine studies of B.Tech. (DT) students either at AAU or ICAR-NDRI.

g) If at the end of fourth year any student who has successfully completed B.Tech.(DT) and Part I of PGDDM, wishes to withdraw from Part II of PGDDM programme, a Certificate of Completion will be issued jointly by IRMA and ICAR-NDRI for undergoing First Year of the programme.

h) Further, only those students who have successfully completed Part I of PGDDM and successfully completed the B.Tech. (DT) course from their respective institutes will be eligible to undertake Part II of the PGDDM programme.

i) If a student wishes to defer joining Part II, he/she will be permitted to do so. However, he/she needs to register for Part II within three years from the date of completion of B.Tech.(DT) or Part I of PGDDM, whichever is later.

j) Successful completion of B.Tech.(DT) degree program either from AAU or ICAR-NDRI is a must for getting Part I certificate or full PGDDM. A student who is not able to fulfill B.Tech.(DT) degree requirements will not be awarded either.

k) Part II of the PGDDM programme will be a full-time course and shall be offered at AAU campus. AAU will provide, as per AAU rules, hostel and lodging facilities to the students enrolled for Part II of PGDDM programme to the students of AAU as well as ICAR-NDRI.

l) On successful completion of both Part I and Part II of PGDDM (i.e. at the end of fifth year) the students will get a “Post graduate Diploma in Dairy Management” jointly offered by IRMA, AAU and ICAR-NDRI with logos of IRMA and respective institution. However, the degree certificate will be signed by Registrar, AAU for AAU students and Registrar, ICAR- NDRI for NDRI students.

About CoursesThe list of courses to be covered in PGDDM Part I and PGDDM Part II are given in the Table no. 1 and Table no. 2 respectively.

Note:

• 1 credit means 10 sessions of 90 minutes each.

• 1.5 credits means 15 sessions of 90 minutes each.

• In a semester maximum number of credits allowed is ‘4’


Table 1: Courses of PGDDM Part I

YearSemester of B.Tech

(D.T)

CourseCode Courses of PGDDM Programme Credit

PointsTotal

Credits

1stII P1201 Gender, Empowerment, Equity 1

3II P1202 Environment and Rural Livelihoods 1

II P1203 Written & Oral Communication 1

2nd

III P2301 Microeconomics 1

3III P2302 Managerial Analysis & Communication 1

III P2303 Milk Procurement and Operations 1

IV P2401 Macroeconomics 1.53

IV P2402 Group Dynamics and Collective Action 1.5

3rd

V P3501 Business Statistics & Analytics 1

4V P3502 Human Resource Management 1

V P3503 Financial Accounting 1

V P3504 Materials Planning and InventoryManagement 1

VI P3601 Organizational Structure & Design 1

4VI P3602 Cost and Management Accounting 1

VI P3603 Marketing Management - I 1

VI P3604 Production Management 1

4th

VII P4701 Financial Management 1

4VII P4702 Market Research Methods 1

VII P4703 Marketing Management - II 1

VII P4704 Energy Conservation and WasteManagement 1


Table 2: Courses of PGDDM Part II

YearSemester of B.Tech

(D.T)

CourseCode Courses of PGDDM Programme Credit

PointsTotal

Credits

5th

Term IP5101 Managing Collectives in Dairy Sector 1.5

5.5

P5102 Supply Chain and Logistics Management 1

P5103International Trade Policies and Finance in

1P5104 Legal Environment in Dairying 1

P5105Sales and Distribution Management inDairying 1

Term-IIP5201 Project Management in Dairy Sector 1.5

5.5

P5202Information Systems Management in DairySector Organizations 1.5

P5203 Quality Management in Dairying 1

P5204Managing Strategy and Change in DairySector Enterprises 1.5

Electives (Indicative)

Term III PE001 E-Commerce in Dairy sector 1

5

PE002 Entrepreneurship in Dairying 1

PE003Security Analysis and PortfolioManagement 1

PE004Managing Commodity and Derivatives inDairy Sector 1

PE005 ICT and Development 1

PE006Managing Dairy Value chains withclustering 1

PE007 Brand Management 1

PE008 Consumer Behavior 1

PE009 Technology Management in Dairy Sector 1

PE010Artificial Intelligence and MachineLearning in Dairying 1

PE011 ERP applications for Dairy Enterprises 1

PE012 Governance and Leadership in Dairy Sector 1

PE013 Dairying Project Appraisal and Financing 1


First Year, Semester-IIP1201: Course Title: Gender, Empowerment, Equity, Credit: 1Objective: Generate respect, sensitivity and awareness towards gender among the participants. Develop understandings of the thematic areas of Gender and development. Enable participants to have a broad perspective on different aspects of gender and development and relate it with dairying management. Learn a method of collecting information that will help them understand the social construct of gender at the village/DCS level, understand a framework for analyzing the data, putting activities into the Moser Framework, understand the difference between practical and strategic needs, and to understand the implications for planning, understand which stages of implementation to involve women in, how and why, understand best practices to involve women in project implementation, understand the importance of access and control.

Content: Mainstreaming, Gender and Society, Gender and Economy, Gender, Environment and Livelihood/ gender and poverty/ gender and media, Gender Mainstreaming, Gender, Polity and Governance, Introduction, Gender Perspectives of Body, Social Construction of Femininity, Social Construction of Masculinity. Gender, Family and Economy, Gender Lens: Political and Legal Systems, Gender and Education, Social Dynamics of Gender, Women as Workers, Gender Inequality

in Labor Market, Unorganized Sector, Women in Indian Planning; Environment and Livelihoods of Rural Women, Environmental Degradation and Livelihoods of Tribal Women, Role of Women in Sustainable Environment, Livelihood Management; Political Participation of Women, Women and/in Local Governance, Gender and Political Empowerment; Steps in Gender Mainstreaming, Tools and Techniques, Engendering Policy and Programs, Engendering Policy and Program.

P1202: Course Title: Environment and Rural Livelihoods, Credit: 1Objective: The course aims at exposing participants to the context of rural livelihood systems with respect to capabilities, assets, and activities required for earning means of living. The course also intends to provide analytical perspective for understanding the complexity of rural livelihood systems, interactions within and their wider economic, social and political environments.

Content: Understanding rural livelihoods, challenges, scope for development, Alternative rural development policies in terms of their potential impact on rural poverty, equity and economic growth, taking account of different regional and geographical circumstances; Critically evaluate past and existing attempts to supply rural services, such as infrastructure, finance, research and extension, health and education; Explain and critically review current debates in rural development regarding rural

Course Content


livelihoods and the respective roles of markets, the state, institutions, property rights, agriculture and the rural non-farm economy; To promote non-farm livelihoods, skills and vocational training is established, where youth are trained on income generating and vocational skills.

P1203: Course Title: Written and Oral Communication, Credit: 1Objective: To help students to learn the tools of communication to ensure effective communication to various stakeholders.

Content: Basics of technical writing, analytical thinking, writing etiquettes, Business presentation, multi-media communication, verbal and non-verbal communication, situation analysis, listening skills, modes of communication.

Second Year, Semester-III

P2301: Course Title: Microeconomics, Credit: 1Objective: Microeconomics is an introductory undergraduate course that provides a foundation for economic analysis and thought. Economics studies the ways in which agents interact with each other, indulge in decision-making in a world with scare resources, and maximize their respective utilities. By the end of this course, the students would be able to understand consumer and firm behavior, analyze different types of market structures, and appreciate the economic underpinnings of policymaking in general and within the dairy sector, in particular.

Content: The course acquaints the students with the concepts of demand and supply and the basic forces that determine the market equilibrium. Fundamentals of consumer and supplier behavior, utility maximization and budget constraints,

elasticity of demand, theory of production, pricing, etc. are also dealt with during the initial half of the course. Next, the attention shifts to firms, their decisions about optimal production levels, and how different market structures of perfect competition, monopolistic competition, oligopoly and monopoly impact firms’ behavior. Finally, the course takes a brief foray into practical considerations of market failures and government intervention, equity-efficiency tradeoffs in economic policy makings, and so forth. Throughout the course, practical examples from the dairy industry shall be taken up to fortify the concepts and principles. Some of the pedagogical tools include lectures, class discussions, quizzes, assignments, and examinations.

P2302: Course Title: Managerial Analysis and Communication, Credit: 1Objective: The objective of the course is to help students as to how to analyze a case for managerial decision making. It aims to help the students learn about case method of learning, sharpen their analytical skills, and learn to use systematic framework for managerial decision-making. The course helps students to sharpen their writing skills through practice sessions.

Content: Basics behind managerial analysis, Problem solving techniques, Simulation (Naranpur Express and PRA), Interpretation and presentation of results.

P2303: Course Title: Milk Procurement and Operations, Credit: 1Objective: This course will equip students to understand and appreciate the complexities in sourcing raw milk from a multitude of sources, various decisions, checks and balances the process involves.


Content: Clean milk production: Education, counselling and training of farmers (Maintenance and hygiene aspects); Identification of sources, three tier structures (dairy cooperative society, Distt. Level, state level); Difference in procurement through private and New generation cooperatives; Variations in size, across seasons, across geographies; Incentivizing the primary supplier, positive feedback loops, social capital, provisioning capital, remunerative and sustainable prices (Single and double axis pricing ); Quality assurance, reliability of supply: Adulteration checks, Hand holding; Community building: society services (Artificial insemination, feed fodder, self-help groups, micro financing, veterinary services) motivational factors; Contract farming through farmer producer organizations and self-help groups, women dairy cooperatives, animal hostels; Transportation and route mapping optimization and management; Bulk Milk Chilling Units (BMCU): Financing, operation and maintenance (cleaning).

Second Year: Semester-IV

P2401: Course Title: Macroeconomics, Credit: 1.5Objective: Macroeconomics is the study of the performance of the national economy and the global economy. Some examples of macroeconomic questions which will be discussed throughout the course are: Can the RBI reduce unemployment by keeping the interest rates low? Why should the government worry about fiscal deficits? What are the effects of inflation targeting? Should RBI worry about any inflation or only hyperinflation? Students should be able to link the rudiments of household, firm and market behavior from the course on Microeconomics with the different contours of Macroeconomic analysis and the discussions; Understand the adverse effects of policies that have provision of entitlements as their sole objective; Understand the circular flow of an economy: how it works, how it interacts with the external world, strengths and weaknesses of every agent and what happens if the circular flow breaks in the context of the dairy sector.

Content: This course is designed to enable students to understand the behavior of the economy as a whole and how key economic variables such as output, aggregate price, employment and unemployment, interest rates, balance of payments, exchange rates, etc. respond to various policy changes. The basic

objective of this course is to understand the broad facts of what, how and for whom goods and services are produced. The course also explores the role of government policy in determining macroeconomic outcomes. Should the government intervene in the economy? Under what conditions are such interventions effective or meaningful? Finally, the course endeavors to provide clarity on current macroeconomic issues and challenges in the context of the Indian Dairy Sector.

P2402: Course Title: Group Dynamics and Collective Action, Credit: 1.5Objective: The course attempts to develop and enable students to understand human behavior and different dimensions. The students are made familiar with different forms of collective and illustrate cases from farmer’s movement, cooperative and other sectors.

Content: Personality, attitude, motivation, learning, group formation, group-decision making, basics of Transactional Analysis, public, crowd, basics of institutions, different forms of institutions (SHGs, voluntary groups, common institution groups, cooperatives, producers’ organization etc) difference between organization and formal institution. Focus on dairy sector and forms of organizations will be given.

Third Year: Semester-V

P3501: Course Title: Business Statistics and Analytics, Credit: 1Objective: This course will build on the basic statistics course and provide exposure to real world situations that dairy industry encounter. It will include different types of tools that are available and how they can be used. Students will apply these statistical tools and arrive at probable solutions.

Content: Statistical modelling chain; Introduction to tools that will include real case studies where problems are dealt with by using statistical methods; Pie chart , histogram, run chart, Gantt chart, Venn diagrams; Trend analysis; Equipment history for maintenance; Yield of pouches basis packaging roles; statistical process control and Statistical quality control among other things.


P3502: Course Title: Human Resource Management, Credit: 1Objective: This course aims at helping the students develop the perspective on human resources management and delves into the challenges of human resource lifecycle. It would expose students to a different function of HRM keeping in view the dairy sector

Content: The course would cover the functions performed by HR managers including recruitment, manpower planning, performance management, statutory compliance, etc. across various forms of dairy sector organizations.

P3503: Course Title: Financial Accounting, Credit: 1Objective: This course intends to provide an overview of Financial Accounting and Management Accounting principles and standard practices followed in the organization. The primary objective of this course is to develop the understanding of Financial Statements and ability to analyze them with a focus on dairy businesses.

Content: Introduction to Financial Accounting & Managerial Accounting, Accounting Concepts & Principles, Accounting Procedures, Journal & Ledger Preparation, Book Keeping, Financial Statement Preparation, Financial statement Analysis, Issues & Challenges in Financial Accounting in Dairy Corporations.

P3504: Course Title: Materials Planning and Inventory Management, Credit: 1Objective: This course will expose the participants to various activities and decisions involved in estimating requirements for various materials and storing them.

Content: Aggregate production planning; Capacity requirement planning; master schedule; Material requirement planning; Bill of material, Throughput time; Material resource planning; inventory classification schemes; Inventory control, sizing, EOQ, Lot sizing, purchase and store management; Materials Handling, Purchase procedures, approvals (OEMs, Single vendor, vendor evaluation and selection, and e-tendering, sampling, quality assurance, warranty, guarantee); Consumables and spares procurement; Coding and Traceability; Rolling Inventory Planning and Control; Vendor management and control.

Third Year, Semester-VI

P3601: Course Title: Organization Structure and Design, Credit: 1Objective: This course aims to help students in understanding the functioning and structuring of organization. It helps in understanding the design of an organization. Special focus is to be on dairy sector organizations.

Content: The course would cover basics structure of organization and dimensions of organization. Beyond this, the course would cover the principle of management and issues related to organizational dynamics like change and growth.

P3602: Course Title: Cost and Management Accounting, Credit: 1Objective: This course intends to provide an overview of planning, budgeting and cost control systems including cost allocation, variance analysis, and performance evaluation. This course helps students to understand how management accounting information is useful in important business decisions within the organizations, especially dairy firms.

Content: Introduction to Costing, Preparation of Cost Sheet, Costing & Control of factory overheads, Cost Process & By-product Costing, Cost-volume-profit Analysis, Planning & Budgeting, Variance Analysis, Issues & Challenges in Costing of Dairy Products.

P3603: Course Title: Marketing Management – I, Credit: 1Objectives: This course will build on the Marketing Management and International Trade offered in Dairy Business Management of B. Tech. (DT). The course will equip students with skills to apply concepts of marketing management in practical situations. These objectives will be achieved through a mix of case discussions in class, lectures and exercises involving actual market situations being faced by the dairy industry.

Content: The course will start with assessing marketing environment for the dairy business, estimating, forecasting and generating demand for dairy products, analyzing and understanding consumer behaviour through field observations and brief surveys, understand the importance and relevance of segmentation, targeting and positioning strategies, gaining an understanding of product


strategy employed by major dairies in India, importance of brand building in dairy products.

P3604: Course Title: Production Management, Credit: 1Objective: What are the main areas of concern for any productive enterprise? This course trains participants to observe factor responsible for success or failure of various productive activities while exposing them to techniques both qualitative and quantitative that can be used for making various decisions.

Content: Design of product, processes; Process Automation and robotics; Design of services; Quality control parameters; Location selection; Process selection; Facility layout planning; Line balancing, flexibility, cellular layouts, group technology; Time motion study; Forecasting; Scheduling: Labour scheduling; Linear programming; Stochastic modelling.

Fourth Year, Semester-VII

P4701: Course Title: Financial Management, Credit: 1Objective: This course intends to provide an overview of capital budgeting and evaluation techniques of Dairy projects. It also covers project risk analysis and risk management in dairy business.

Content: Introduction to Financial Management, Working Capital Management, Capital Budgeting and Project evaluation Techniques, Risk analysis in capital Budgeting, Risk Management in Dairy Business, Payout Policies in Dairy Corporations, Valuation of Firm.

P4702: Course Title: Market Research Methods, Credit: 1Objective: This course builds on the Industrial Statistics course offered in Dairy Business Management in the B. Tech. (DT) programme. It is aimed at helping course participants in using statistical tools in analyzing data to investigate issues related to products, consumers, channel members and markets. The course will use a mix of cases and data sets for hand-on learning experience.

Content: Review of basic statistical analysis methods, sampling techniques, qualitative and quantitative data collection, analysis of different kinds of data,

statistical tools and software for data analysis to aid managerial decisions in marketing, MS Excel and SPSS for data analysis, data visualization.

P4703: Course Title: Marketing Management – II, Credit: 1Objective: This course will be a continuation of the earlier course and take off from pricing strategies. It will enable students to understand the marketing mix from a practical view point, and bring together various concepts studied over the previous and this course to develop a marketing plan.

Content: This course will cover fundamentals of price discrimination and its practical applications in marketing, distribution strategies and managing distribution channel, online distribution, issues and challenges, marketing communication and use of advertising, sales promotion and public relations for corporate and product branding, online distribution strategies, importance of services in developing dairy business as a food service business, synthesizing marketing mix elements to develop marketing strategy and marketing plan.

P4704: Course Title: Energy Conservation and Waste Management, Credit: 1Objective: Energy is an important input cost along with labour and materials. It is important to understand how much energy a dairy is using, where and for what purposes. At the same time there are various hazardous and non-hazardous waste streams which require attention for treatment and disposal. This course will cover all these aspects and the advantages that such an undertaking offers.

Content: Total energy management, Energy costs, Energy audit, Fuel supply chains, Alternative renewable sources of energy: Solar, biogas, biomass (briquetting), biofuels, system integration, procurement, Rain water harvesting for replenishing the sources (to offset energy use for water extraction); Equipment selection and sizing; Cradle to cradle analysis; Heat maps; Efficiency, Technology up gradation, adoption; Carbon footprint and environment management; Waste generation, treatment and disposal; Reduce, Reuse and recycling (including water, chemicals, oils, hazardous waste); e waste management; Green technology; Green credentials, competitive advantage, product differentiation.


Fifth Year: TERM-I

P5101: Course Title: Managing Collectives in Dairy Sector, Credit: 1.5Objective: Students will gain understanding forms of collectives in dairy sector and insight into the working of these collectives such as community enterprises, cooperatives and producers’ companies. The course intends to achieve this by helping students understand design, structure, functions, processes, and performance of the dairy collectives and build on the learning from the collective action and cooperation courses done earlier. Concept building will be done through reading material, examples, and case discussions.

Content: Introduction to managing dairy collectives; emergence, endurance, and growth of dairy collectives; understanding performance, and design and leadership issues in dairy collectives. The topics include the logic of dairy cooperatives and its evolution, design of the Anand pattern – the federal structure, causes of sickness, leadership in dairy cooperatives, and managing boards. Helpful ideas of Mary Parker Follett on coordination and conscientization processes adapted in the organizing, mobilizing, and management of dairy collectives will also be covered.

P5102: Course Title: Supply Chain and Logistics Management, Credit: 1Objectives: Logistics is the management of the flow of goods between the point of origin and the point of use to meet the requirements of customers or cooperation’s. Supply chain management (SCM) is the management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customers. Students taking this course will gain an understanding of the techniques required for managing and improving the integration of design, resources, processes and customer requirements.

Content: This course presents a framework for SCM that requires cross-functional integration of key business processes within the firm and across the network of firms that comprise the supply chain. This course approaches SCM from a managerial perspective and introduces concepts in a format useful for management decision making. Basic terms, concepts, and principles are examined in light of how they interrelate and interface within the firm and across the supply chain. Illustrations are taken from corporate applications of these concepts to show how supply chain management can be implemented. Topics covered include the management components of supply chain management; electronically linking the supply chain;

Module under IRMA at SMCDS-AAU Campus


supply chain performance measurement; developing and implementing partnerships in the supply chain; Implementing supply chain management.

P5103: Course title: International Trade Policies and Finance in Dairy Sector, Credit: 1Objective: The course involves theoretical and empirical examination of international trade topics. The students shall gain familiarity over the concept of comparative advantage and understand how differences in initial endowments, technological differences, and economies of scale determine trade patterns between countries. The students shall be able to apply various models and theories of international trade to the issues in globalization, trade policies, economic integration, and income distribution. They would also be able to identify if there are winners and losers from trade.

Content: Trade policies and their effects on economic welfare and development (both domestic and international) along with the unintended consequences on the dairy sector shall be analyzed. Various models from international trade theory shall be elicited throughout the running of the course and shall aid the students in answering the most fundamental question – Is trade beneficial? Finally, the study of the role of world trading systems, including that of the World Trade Organization and other multilateral agencies, shall be taken up.

P5104: Course Title: Legal Environment in Dairying, Credit: 1Objective: Students will be exposed to various acts and the laws that are likely to influence the dairy sector ecosystem. The course will also cover discussions on the challenges the dairy sector may face in the present context at policy and governance levels while covering all the aspects of dairy business. Emerging forms of dairy sector enterprises like Cooperatives, multi-state cooperatives, producer companies, start-ups, and MSMEs are likely to be governed by a various legal environment that state and central government enforces from time to time. Besides, there are various legal and quasi-judicial entities like consumer redressal, FASSAI, compensation, and industrial disputes are likely to influence the structure of the organizations and their business.

Content: All acts guiding Cooperative, Producer Company, JLGs, MSMEs will be discussed, legal environment for FMCG quality management,

consumer acts, and laws will be included. Governance structure, bye-laws, AOAs, Audits, reporting and compliance like IT acts will also be discussed. Role of FASSAI and other quasi-judicial entities with their roles will also be covered. Various compliance issues will also be covered.

P5105: Course Title: Sales and Distribution Management in Dairy Sector, Credit: 1Objective: Students will be exposed to the intricacies of managing sales and distribution channel members in dairy product marketing. This elective builds on the distribution management concepts discussed in Marketing Management – II. A few sessions of the course will be handled by representatives of major dairy organizations to bring real-life examples and experiences to enrich students’ understanding.

Content: Objectives of distribution, channel design and structure, channel elements, channel conflict and its management, managing sales force, incentive structure and so on will be covered in the course. Students may also get a chance to visit a few wholesale and retail points of different types to analyses the differences and their practical utility, costs, and benefits.

Fifth Year: TERM-II

P5201: Course Title: Project Management in Dairy Sector, Credit: 1.5Objective: Students will be exposed to concepts and importance of role that ‘Project Management’ can play in the growth of a dairy sector organization; Understand the basic issues pertaining to planning, analysis, selection, financing, implementation, monitoring, review and termination of a dairy development project; Understand the individual and organizational issues that can delay a dairy project; Understand the application of network diagrams in efficient implementation of a dairy related project. Appreciate the relevance of Social Cost benefit Analysis (SCBA) for developmental projects in dairy sector, and finally; and Appreciate Logical Framework approach (LFA) for designing, and monitoring and evaluation of a dairy developmental project.

Content: The Project Management course will follow a dairy project life cycle approach: project origination, project initiation, project planning,


project execution, review and control, and project termination. It will attempt to cover the peculiarities of dairy development projects. The course will attempt to impart diverse skills needed in project management like project selection, design, appraisal, execution including resource management, monitoring and control; network techniques like CPM and PERT. The course will also attempt to help a participant develop an appreciation for application of Logical Framework Approach (LFA) – a management tool mainly used in the design, monitoring and evaluation of dairy development projects.

P5202: Course Title: Information Systems Management in Dairy Sector Organizations, Credit: 1.5Objective: Students will be exposed to systems theory, dynamics and thinking as a revenant to Dairy Sector organizations. It will be based on the understanding the student has in Organization Structure and Design, other functional areas including Finance, HR, Marketing, and Costing etc. in dairy sector organizations. Students will gather knowledge on information systems design and address issues related to deployment. Attention

Content: Concept of information management, forms of information systems including enterprise systems, systems architectures, and relevance in information systems, development of information systems, understanding life cycles of organizations, systems and technologies.

P5203: Course Title: Quality Management in Dairying, Credit: 1Objective: Participants will focus on quality improvement. You will learn how to set organizational priorities for continuous process and quality improvement, how to execute process improvement projects, and how to sustain the initiative for continuous improvements.

Content: Participants will learn about common and special-cause variations and the role of statistical control charts in identifying them. We will focus on three common control charts, the p-chart, the c- chart, and the Xbar-R chart. We will learn when each type of chart is used, and how they are constructed and interpreted. Using statistical methods, we will learn to recognize if processes are capable of meeting customer specifications. Finally, we will consider how newly emerging technologies are making it possible to extensively and routinely use the techniques of statistical process control.

P5204: Course Title: Managing Strategy and Change in Dairy Sector Enterprises, Credit: 1.5Objective: Students will be exposed to strategic thinking by using the learning from functional courses in marketing, accounting, finance, management, production/ operations management, information system and economics. Various frameworks like that of BCG will be discussed and will be applied to dairy sector. Students will be able to identify central issues and problem in complex, comprehensive case related to dairying; to suggest alternative course of action; and present well- supported recommendations for future action; To develop conceptual skills so that participants are able to integrate previously learned aspects of organizations.

Content: Strategic Management Concepts; Dairy Sector Analysis: An Overview of the External Environment and the Internal Environment; Competitive Positioning via Cost Leadership versus Differentiation; Game Theory Approach to Competitive Dynamics; Business Strategies in Dairy Industry: Scope of the Firm and Vertical Integration, Aggregate and Granular Metrics: the Balanced Scorecard and Granular Metrics for dairy sector.

Fifth Year: TERM III

(Electives)

PE001: Course Title: E-Commerce in Dairy, Credit: 1Objective: In an era of increasing usage of electronic channels by consumers, it is imperative for students to understand the management of such channels effectively. This course will enable students to understand the importance of e-commerce for dairy products, managing online distribution, online communication, social media for branding and consumer engagement, and measuring the effectiveness of online campaigns.

Content: Overview of e-business and delineation of e-commerce, relevance and importance of e- channels for marketing for dairy products, fundamentals of search engine marketing (SEM) and search engine optimization (SEO), inbound marketing strategies, engaging stakeholders across different social media channels, metrics to measure marketing outcomes using social media.


PE002: Course Title: Entrepreneurship in Dairying, Credit: 1Objective: The course provides insights to various strategic and operational decisions pertaining generate, identify & nurture entrepreneurial traits and competencies to work out comprehensive and sustainable business ideas in Indian dairy context. Animal rearing, fodder entrepreneurship, milk processing & product manufacturing.

Content: Understanding opportunities and challenges in new landscape in relation entrepreneurship, Introduction to Entrepreneurship development and its approaches for successful adoption, Entrepreneurial traits & competencies, Managing stakeholders to grow your enterprise, Risk taking, problem solving and Time management, Dairy farming as a sustainable self- employment venture, Economics of a Dairy unit – preparation of Dairy business plan/project report, Essential norms for preparing bankable proposal on dairy business, Basics of animal farm & dairy business management, Waste management: Develop ways to earn review from animal dung & waste management, Use of IT for record keeping to run dairy as profitable business, Dairy business alignments on consumer aspirations, Animal rearing or selection of enterprise choices based on economic parameters.

PE003: Course Title: Security Analysis and Portfolio Management, Credit: 1Objective: This course aims at developing an understanding of the changing domestic and global investment scenario in general and Indian capital market in particular with reference to the availability of various financial products and operations of stock exchanges. It aims at providing an in-depth knowledge of the theory and practice of portfolio management. Important theories, techniques, regulations and certain advancements in theory of investment will be covered with an aim of helping the participants make sound investment decisions in the context of portfolio investment.

Content: Basics of Stock Markets, Risk and Return, Portfolio Theory, Diversification and Portfolio Risk, Portfolio Return and Risk, Capital Asset Pricing Model, Equity Valuation, Bond Valuation, Economic Analysis, Formulation of Portfolio Strategy, Portfolio Management, Capital Asset Pricing Model, Evaluation of Portfolio Performance.

PE004: Course Title: Managing Commodity and Derivatives in Dairy Sector, Credit: 1Objective: This course intends to provide an overview of Derivatives and their usage for hedging risks. It also helps the students to develop an understanding of price discovery and volatility in commodity prices and subsequently hedge against the exposure to price fluctuations. At the end of the course, the students should have an understanding of the usage of the various derivative products for risk management and status of derivative products in India.

Content: Introduction to Derivatives, Concepts of Forwards & Futures, Hedging Strategy using Futures, Futures Pricing, Options concepts and Options Pricing, Properties and Hedging using Options, Concepts of Swaps.

PE005: Course Title: ICT and Development, Credit: 1Objective: Students will be exposed to understanding on ICT infrastructure in dairy sector, key debates and conceptual frameworks used for ICT interventions in dairy development process, provide knowledge on initiatives, provide exposure to create measurement criteria for assessment of ICT4D projects, digital divides, e-inclusion, and citizen-centered e-Governance initiatives with focus on dairy sector.

Content: ICT and its infrastructural capabilities, development theory and role of ICT to support, SDGs and role of ICT, E-Governance and ICT in dairy sector.

PE006 Course Title: Managing Dairy Value Chains with Clustering, Credit: 1Objective: Value chain concept has gained traction across the world, as several brands now are produced using global value chains, though the brand may belong to a specific country. Students will be able to appreciate the value chain perspective and its relevance in enhancing business bottom line, besides understanding the impact of value chains on different stakeholders.

Content: The course will cover introduction to value chain concept, value chains in organizational and brand contexts, global value chains, methods of analysing value chains, applying concepts of value chain to dairy business, effect of value chain


participants on dairy organizations and vice versa, issues and challenges in managing dairy value chain, cluster development and management from value chain perspective.

PE007: Course Title: Brand Management, Credit: 1Objective: This course is advanced elective based on Marketing Management – I. Students will gain insights into brand development, brand equity and its impact on product differentiation, value creation for the organization and the prerequisites in creating and establishing a brand. The course will draw from various fields to provide a necessary perspective on brand management through cases.

Content: Review of positioning strategies, link to branding, fundamentals of brand development, brand elements, brand equity, brand strategies, brand extensions, measuring brand equity.

PE008: Course Title: Consumer Behavior, Credit: 1Objective: Students will gain a deeper understanding about why consumers behave the way they behave. Students will be able to link concepts of psychology that influence consumer behavior, in addition to the macro-environmental factors. This will enable students to link concepts of demand generation, brand positioning, product life cycle and so on with consumer psychology. Marketing Management – I is a prerequisite for this elective.

Content: Fundamentals of consumer behaviour, review of macro factors influencing consumer

behaviour, survey of different psychological influences on consumer behaviour, motivation, learning, perception as psychological processes, techniques to understand core consumer intent in purchase and brand decisions, consumer attitudes towards undifferentiated products such as milk, ice cream, influence of branding on consumer choice, ethical issues in advertising and consumer psychology studies.

PE009: Course Title: Technology Management in Dairy Sector, Credit: 1Objective: To apprise the students about various technologies and their use for efficient management of a dairy plant with better productivity and profitability; To improve the ability of the students for decision making in selection and adoption of efficient technologies keeping in mind the resources, supply chain, environment and consumer needs.

Content: Purpose and scientific principles of various technologies being used in dairy industry; Keeping pace with scientific advancement in use of technologies; Product diversification and consumer needs; Supply chain optimization/management for better productivity and performance.; Raw material management including milk, ingredients, packaging materials, etc and their inventory; Problem solving and use of alternate technologies; Principles and methods of value addition; Optimization of energy needs; Adoption of green technologies like solar, wind, waste, re-generation, etc.; Optimization of water usage, recycling, conservation; Management of dairy waste and effluents for environment protection.


PE0010: Course Title: Artificial Intelligence and Machine Learning in Dairying, Credit: 1Objective: Participants will be given clear explanations of machine learning theory combined with practical scenarios and hands-on experience building, validating, and deploying machine learning models.

Content: This course will familiarize the participants with the concepts and techniques of Data exploration, preparation and cleaning; supervised machine learning techniques; unsupervised machine learning techniques; model performance improvement.

PE0011: Course Title: ERP Application for Dairy Enterprises, Credit: 1Objective: Enterprise resource planning systems refers to a suite of integrated computer applications covering entire operations of an enterprise write from procurement to supply chain management. The course will help participants learn basics of ERP software as well as requirements for dairy industry. This course will introduce participants various aspects of selection implementation and Management of ERP systems for Dairy industry. The course will also focus on how to prepare an organization for the adoption of TRP implementation.

Content: Basic of ERP systems. Selection implementation and management of ERP system. Organization preparedness for ERP implementation.

PE0012: Course Title: Governance and Leadership in Dairy Sector, Credit: 1Objective: Students will understand and critically analyze the new and emerging paradigm of leadership and practice and their relevance for various forms of dairy sector organizations, discuss the role of key external forces, sectors and institutions that shape the development of leaders and leadership in the twenty-first century reflect and articulate your own personal leadership development understand the concept of governance and analyze the shifting paradigm analyze the influence of individuals and groups to promote and sustain dairy sector enterprises and entrepreneurship.

Content: Understand needs to identify and nurture business processes at this level to ensure that the members and the staff pro-actively strive towards

making the dairy cooperative into a profitable enterprise, which fulfills the members’ aspirations. Implementing modern management systems like TQM (QC, 5-S Kaizen, etc.), Hoshin Kanri planning processes, GMP/ISO certification, OHSAS, JIT, etc. Understand dairy extension activities to create awareness on clean milk production and scientific animal rearing. Understanding need for developing systems at DCS and Milk Union level for transparency and building member trust. Develop annual reward system for best performing milk producers & cooperative members and displaying cooperative norms for supporting dairy cooperative. Planning incentive and non-monetary rewards and appreciation for high performing employees.

Content: Social Change in Governance, Social Change Theories and Practice, Gender and Leadership, Empowerment, Conflict and peace-building, Governance and leadership in business and development organizations, Democratic Governance, Comparative Studies in Democratic governance with focus cooperative sectors and dairying, Decentralization and Participation in dairy sector, Transformative Leadership and dairy sector, Theories and practice in Leadership in dairy sector, Values, Ethics and integrity, Strategic Management in leadership.

PE0013: Course Title: Dairying Project Appraisal and Financing, Credit: 1Objective: The course aims to sharpen the skills of the students in the basic approach for project appraisal for dairy industry. In addition, essential dimensions such as risk management in dairying and dairy infrastructure projects will be dealt with. The course also aims to familiarize students with preparation of bankable proposals for appreciation of commercial banks, government and other funding agencies.

Content: Analysis of dairy industry, dairy market structure and competitive intent. - Evaluating technical feasibility and project dependencies in dairy sector. Estimation of costs and benefits, Validation of forecasts, Discounting and non-discounting financial criteria, Capital budgeting decisions in dairy sector. Dairy Project Financing: Sources of finance - Financial structuring for a dairy project, Cost of capital in project evaluation - Structuring dairy infrastructure project, Dairy Project Risk Analysis: dealing with country risk, market risk, technology risk, etc.; Simulation in risk analyses.


Name of the ProgrammeFive Year Integrated Programme leading to B.Tech.(Dairy Technology) Degree after 4 years and “Post Graduate Diploma in Dairy Management” (on successful completion of Part-I and Part-II) after 5th year of study.

Number of SeatsThe total number of seats available for integrated program for academic year 2019-20 is 15 for students taking admission to B.Tech.(DT) program at ICAR-NDRI, Karnal.

DurationTotal time duration for complete course is Five Years.

Eligibility Criteria for PGDDMOnly those students who have secured admission to the year 2019 batch of B.Tech.(DT) course at National Dairy Research Institute (NDRI) are eligible to get admission to PGDDM through written test, group discussion and personal interview.

Mode of Admission to PGDDMStudents admitted in the First Semester of B.Tech. (DT) courses at AAU and NDRI, will appear in a written test. This test will be led by IRMA with active support of AAU and NDRI. IRMA will lead the team with the support of SMCDS-AAU and ICAR-NDRI to screen interested students for PGDDM. IRMA will also organize Group Discussion/ Personal Interview (GD/PI) and finally

shortlist 40 students (20 each from AAU and NDRI) who will be eligible to undergo the proposed five-year integrated programme.

Academic RegulationsFor B.Tech (DT) students who are part of the integrated programme, academic regulations as prescribed by ICAR-NDRI shall apply to ICAR-NDRI students. However, for PGDDM Part-I and Part-II, academic regulations of IRMA will apply. Role of IRMA will be limited to conduct of the course as per the agreed pedagogy and prescribed jointly by IRMA, SMCDS-AAU and ICAR-NDRI.

Certification of the ProgrammeOn successful completion of both Part-I and Part-II of PGDDM (at the end of fifth year) the students will get “Post Gaduate Diploma in Dairy Management” jointly awarded by IRMA and NDRI with logos. However, the Degree Certificate will be signed by Registrar, NDRI. Those who do not wish to join the 5th year courses of PGDDM will get “Certificate in Dairy Management”.

Reservation PolicyAdmission to B.Tech. (DT) and Integrated PGDDM will be advertised together and the students will be admitted as per the existing policy of the government for reservation.

Application ProcedureStudents of ICAR-NDRI and SMCDS-AAU will go through their respective admission processes and applications will be made by those desirous of participating in the PGDDM Programme.

ADMISSIONS PROCESS 2019-20

Application Form Fee: Rs. 2,500/-

Selection Process

Stage Activity

Stage-1 Admission in B.Tech. at ICAR-NDRI

Stage-2 On-line applications for admissions to IRMA (PGDDM)

Stage-3 Written Test (Online and at IRMA/NDRI/SMCDS-AAU)

Stage-4 Personal Interview of Candidates at IRMA/NDRI/SMCDS-AAU

Stage-5 Result Announcement Based on components with weightage will be notified

Programme Fee Structure for ICAR-NDRI StudentsNecessary fees as prescribed for B.Tech. (DT) program by NDRI shall apply for their students. However, those students who are selected for integrated PGDDM will be required to pay additional fees as under to IRMA as mentioned hereunder:

Part I of PGDDMSemesters of B.Tech.(DT) program

Second Third Fourth Fifth Sixth Seventh

Fees (Rs.) 50000.00 50000.00 55000.00 55000.00 60000.00 60000.00

Part II of PGDDMFifth Year*

Term-I Term-II Term-III

Fees (Rs.) 162000.00 to be paid before start of Term-I

*In addition to the program fee, the students have to pay additionally the hostel boarding and lodging charges as prescribed by Anand Agricultural University for both AAU and ICAR-NDRI students of PGDDM.

Contact UsDr. Latha Sabikhi

Head, Dairy Technology Division

Email: [email protected] • Phone: +91-184-2259240

ICAR-National Dairy Research Institute (ICAR-NDRI), KarnalNear Jewels Hotel, GT Rd, Karnal, Haryana 132 001

Phone: (02692) 0184 225 9496 • Email: [email protected] • Website: ww.ndri.res.in


This information brochure is printed with compliments from

PADMA VIBHUSHAN DR. VERGHESE KURIEN (1921-2012)

Our Founder“India needs to show an honest face, a kind face, a human face … What you need is good management with farmer power. Good management gives this power the right direction and thrust. Nothing can stop the farmers then.”

VisionTo make continuous and significant contributions to the transformation of rural India through

(a) leadership in cutting-edge knowledge creation, (b) innovations in education,

(c) pursuance of the ethical imperative of sustainability and

(d) policy - oriented research.

MissionTo promote sustainable, ecologically-friendly and equitable socio-economic development of rural people through professional management.


Verghese Kurien Centre of Excellence, IRMA

ICAR – National Dairy Research Institute (ICAR – NDRI), KarnalInstitute of Rural Management Anand (IRMA)

Five Year Integrated Programme


Programme Brochure2019-2024

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