five tips to stop thinking and to start doing. rob coers internet trainer and consultant the...
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Five tips to stop thinking and to start doing
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Rob Coers
Internet trainer and consultant The Netherlands Worked in the (public) library sector Working for the (public) library sector www.robcoers.nl www.slideshare.net/robcoers
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What is this about?
Why social software in your library? Commonly heard no’s and but’s 5 tips on how to address them
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Why social software in your library? It doesn’t matter in what type of
library you work Public library Academic library School library Corporate library Special library (art, music, medical…)
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Why social software in your library? It’s free It’s easy It’s practical It’s about people It’s about interaction!
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Which software?
Weblogs
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Which software?
Weblogs RSS
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Which software?
Weblogs RSS Photo sharing
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Which software?
Weblogs RSS Photo sharing Video sharing
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Which software?
Weblogs RSS Photo sharing Video sharing Social bookmarking
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Which software?
Weblogs RSS Photo sharing Video sharing Social bookmarking Wikis
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Which software?
Weblogs RSS Photo sharing Video sharing Social bookmarking Wikis Enriched library catalogs
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Benefits of social software for you and your users Vital, targeted information on their
desktop (if they want*) as news happensOf course they want!
Saves time for your busy client / patron / user
Get in contact with people who share interests, both intern and extern
Supports learning and networking in any organization
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Benefits of social software for you and your users Get solutions, answers to your
“problems” in a fast and innovative way
A great chance to get rid of the zero-mistake-culture in organizations : encourages people to speak out
Syndicate your content for promotion Get in-the-picture in your community
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"Skepticism has never founded empires, established principals, or changed the world's heart.The great doers in history have always been people of faith".Edwin Hubbell, American clergyman 1814-1880
"If only God would give me some clear sign! Like making a large deposit in my name at a Swiss bank”. Woody Allen
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. . . And of all kind
Climate change Medics Computers Web 1.0 Science Instant messaging Aromatherapy iPods Friday the 13th
UFO’s Evolutional theory Tagging Web 2.0 Reincarnation North Korea Second Life Loch Ness Monster Web 8.0
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Based on fear and ignorance
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Commonly heard no’s and but’s “but we don’t have the tech know how” “We don’t have the time to do it” “We don’t have the money to buy it” “Web 2.0 is a hype that will pass” “But our users are not 2.0-ish” “What if ‘they’ start to comment on us?” “What if they take control of things?” “I am afraid to expose myself” “It’s threatening our IT security!”
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1. Training and teaching
Conduct short introductions for staff 23 Things (in English, Danish,
German, Dutch, …)
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2. Focus on the positive people
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Followers70%
Opposers20%
Leaders10%
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2. Focus on the positive people 10 % trendsetters, early adaptors,
leaders, US 70% followers, want to be guided
and open to hear your story 20% oppose to everything what is
new
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3. Speak of ROP instead of ROI You can’t easily translate success
into money Return On Investment
Investment = minimal Result = maximal
Return On Participation : measure conversations with tools like Feedburner and Technorati
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4. Make friends with IT
Often they don’t have a clue about social software
You don’t have to install software on the network
Social software is so easy to use
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5. Just do it
Build prototypes and prove users thebenefit of it*
It’s sometimes better to ask for forgiveness than for permission
Brian Matthews, 2007
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5a. Be patient
BUT NOT TOO PATIENT !!!
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