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Five Tips to Getting More from Your Existing Donors

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Getting More from Existing Donors

5 Use a Personal Touch

2 Giving History – How Often, How Much and When

4 Refresh Your Message

3 Ask for the Right Amount

1 Understand Current Donors and Fill Information Gaps

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1a. Understanding Your Donors

Do you have complete, up-to-date information?

Full name, contact information (required)Age, gender and other demographic information (required)Contact preferences (required)Family, business and organizational relationships (need to have)Other interests (bonus)

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1b. Filling the Information Gaps

Data CleansingStandard formattingCorrect missing or outdated information

Data AppendingIncorporate new or missing informationChange of addressWealth dataFamily or business dataOther interests

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2. Giving History

Giving history should include:Amount of last giftTotal amount of all giftsHow frequently they donateDate of their last gift

Regular or repeat donors should get special attentionDoes their giving history align to their wealth profile?

Maybe you should ask for more?

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3. Ask for the Right Amount

Analyze donor data to determine the best ask amount

Prior donor behaviorWealth and giving capacity

Consider giving tiers – even for small gifts

If the only gift option you have is $25, then that’s all someone will give

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4. Refresh Your Message

Make your message all about them – put the donor firstHave multiple versions of fundraising communicationsTest to see which resonate and with which audienceVary your message

One-time donors, lapsed donors and repeat donors should get different messagesChange the ask based on the audience

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5. Use a Personal Touch

Personalize your communicationsFind out what they want to hear – and how they want to hear it

Not every communication should be an askTry a newsletter or blog

Solicit on their scheduleSomeone who gives quarterly may be annoyed by a monthly solicitation

Consider loyalty programs for donors – and cultivation for higher level gifts

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WealthEngine Can Help You Get More

Data Appends – Wealth, demographic and lifestyle attributesCircle of Friends – Uncover family, business and organization connectionsAnalytics – Detailed insight into donors and prospects

SegmentationProfilingFeasibility StudiesAsk AmountGift Models

Campaign Services – Deliver your fundraising campaigns with precision

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To learn more about WealthEngine’s services

and

our free screening offer, contact us at:

info@wealthengine.com or 1-800-933-4446