Five Tips to be a

Good MarketerShannon R. Mouton Gray

Director, Marketing & Digital Media

1. Know your objectives

What are the organization’s objectives?

What are your team’s objectives?

Helpful hint: Make sure organizational, team and personal objectives align

2. Ask questions

Why are we doing this, that or the other?

What do we want our clients, customers and audience to think, feel, believe or do?

3. Listen to data & your intuition

Does the data support your initial ideas, thoughts and instincts?

What isn’t the data telling you?

Helpful hint: The data is a snapshot, not the complete picture.

4. Take note of what others say

What are your customers, clients and audience saying?

What do your colleagues and your have team have to say?

What are your competitors saying?

5. Write IT down

IT—the strategy, ideas, plan, timeline, budget, goals—doesn’t exist if IT isn’t written down

Helpful hint: Getting IT out of your head and onto paper makes IT real.

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McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for nearly 25 years. From the beginning, McKinney has passionately and skillfully practiced public relations with a

conscience for local, national and international organizations.