five star cuisine presentation
DESCRIPTION
Five Star Cuisine recipe mixes provide the non-perishable ingredients for an easy, fun and healthy cooking experience for singles and young families. These products are pre-divided into portion sizes for 2-4 people and offer a trendy and convenient way to cook while using bold and organic ingredients. The ingredients are non-perishable, never frozen, and organic. Five Star Cuisine’s website will provide the consumer with an educational opportunity to bring restaurant quality food home.TRANSCRIPT
![Page 1: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/1.jpg)
St. John’s UniversityMGT 640 – Entrepreneurship
Members:John de JesusSean RokerEdmund LeeChristian Ferdinand
![Page 2: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/2.jpg)
Agenda• Introduce Management Team• Company Overview• The Concept• The Opportunity• Target Markets• Competition• Business Model• Marketing Strategy• Critical Risks and Success Factors• Financial Projections• Proposed Ownership and Offering• Summary• Questions
![Page 3: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/3.jpg)
Management Team - FoundersPresident
John de Jesus
Chief Financial OfficerEdmund Lee
Chief Marketing OfficerSean Roker
Chief Information OfficerChristian Ferdinand
![Page 4: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/4.jpg)
Company Overview• Five Star Cuisine provides singles and young families the
non-perishable ingredients to bring home a fun and healthy cooking experience.
• Goals• Make cooking an enjoyable
experience: Interactive Educational Convenient Most importantly: FUN!
![Page 5: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/5.jpg)
The Concept• Our products:
1. Package A Contains three recipes
2. Package B Contains five recipes
• Servings sizes of 2 to 4 people
• Apply for design patent for packages
5 Star Tuscan Chicken Pasta
Ingredients Time NeededIncluded:
8 oz whole wheat spaghetti Prep time: 25 min2 cloves garlic Cook time: 20 min1 1/2 teaspoons salt Total time: 45 min1 teaspoon cayenne pepper1/4 cup chopped parsley
Not Included: Directions3 skinless, boneless chicken breast halves3 tbsp olive oil1 1/2 tsp of salt
1. Season chicken with garlic, cayenne pepper, and seasoned salt.2. Heat 2 tablespoons oil and 1 tablespoon butter in a 12-inch skillet over medium heat.3. Add chicken to skillet in two batches and cook 5 to 10 minutes each batch or until internal temperature reaches 165°F. Turn chicken halfway through. Remove chicken from skillet and set as ide.4. Add remaining tablespoon olive oil to skillet. 5. Fill a large pot with lightly salted water and bring to a rolling boil over high heat. Once the water is boiling, s tir in the whole wheat pasta and return to a boil. Cook the pasta 3 to 4 minutes; drain.6. Garnish pasta with chopped pars ley and serve
5 Star Tuscan Chicken Pasta
Ingredients Time NeededIncluded:
8 oz whole wheat spaghetti Prep time: 25 min2 cloves garlic Cook time: 20 min1 1/2 teaspoons salt Total time: 45 min1 teaspoon cayenne pepper1/4 cup chopped parsley
Not Included: Directions3 skinless, boneless chicken breast halves3 tbsp olive oil1 1/2 tsp of salt
1. Season chicken with garlic, cayenne pepper, and seasoned salt.2. Heat 2 tablespoons oil and 1 tablespoon butter in a 12-inch skillet over medium heat.3. Add chicken to skillet in two batches and cook 5 to 10 minutes each batch or until internal temperature reaches 165°F. Turn chicken halfway through. Remove chicken from skillet and set aside.4. Add remaining tablespoon olive oil to skillet. 5. Fill a large pot with lightly salted water and bring to a rolling boil over high heat. Once the water is boiling, stir in the whole wheat pasta and return to a boil. Cook the pasta 3 to 4 minutes; drain.6. Garnish pasta with chopped parsley and serve
![Page 6: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/6.jpg)
The Concept• The experience:
![Page 7: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/7.jpg)
The Opportunity• Industry:
• Seasoning and Dressing Manufacturing
• Market Size:• 600 companies• Annual Sales Revenue: $17 billion • Increasing health conscious population• Growing demand for bolder and exotic
spices Thai, Indian, Mexican, and Korean
• Recent Trends:1. The cooking dilemma: “Lack of time…”2. Too much preparation required for cooking3. Desire for newer and bolder ethnic flavors
![Page 8: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/8.jpg)
Target Markets• Primary Target Market:
• The Millennial Generation (Ages 21 to 35)• Primarily women• Education level: college or higher• New to cooking with desire to improve skills• Demand for organic foods and ethnic flavors• Will become part of secondary market in the
future
• Secondary Target Market: • Small Families (Parents’ Ages 23 to 45)• Have children ages 17 and younger• Household income: $80,000 to $150,000• Looking for quicker ways to prepare meals• Women more likely to be caregivers of the
household
![Page 9: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/9.jpg)
Competitive Matrix
![Page 10: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/10.jpg)
Competitive Advantage
Five Star Cuisine offers a fun educational cooking experience that allows consumers the ability to cook exciting flavorful dishes at home
![Page 11: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/11.jpg)
Business Model• Main headquarters: Henderson, Nevada
• Pricing• Package A - 3 recipes: $12• Package B - 5 recipes: $16
• Manufacturing• Acquire spices from various wholesalers• Supplier for seasoning and spices: Mountain Rose Herbs• Supplier for organic pasta and rice grains: USA Emergency• Potential packaging partners:
• Natureflex• Specialty Packaging• Great Northern Company• Murray Brand Communications
• Operations Cycle
Product Ordering
from Suppliers
Delivery10 - 15 Days
Inspecting and Sorting
1 Day
Packaging1 Day
Ship to Consumers
2 Days
![Page 12: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/12.jpg)
Marketing Strategy• Initial Market: California
• Use low cost sales methods to generate enthusiastic consumer base
• Long-Term Goal: Sell in supermarkets and grocery stores
• Sales Tactics:1. “Word of mouth” 2. E-Commerce
• Company website• Social media , videos, blogs, and
reward/repurchase programs• Amazon
3. TV Infomercials – QVC or HSN4. Farmers’ Markets5. Attend expos and tradeshows
• Marketing and Advertising Budget:
![Page 13: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/13.jpg)
Critical Risks and Success Factors • Consumer Demand
• Challenge: • Building brand awareness• Introducing a new idea
• Proposed Solution: • Use various forms of advertising, social media, and e-commerce• Market and trending analyses
• Competitive Adaptability• Challenge:
• How quickly will competitors react to the venture?• Proposed Solution:
• Emphasis on value: Convenience and experience• Utility and design patents
• Intellectual Property• Utility patent for ingredient distribution machine• Design patent for meal packages• Create barrier to entry for competitors
![Page 14: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/14.jpg)
Financial Projections
Sales Forecast – 3 Year Forecast:
Gross and Operating Margins – 3 Year Forecast:
![Page 15: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/15.jpg)
Management Team - Key Personnel Chief Executive Officer, Nutrition and Culinary Expert
• At least five or more years of experience• Identify market trends and preferences• Develop recipes and ingredient combinations• Networking events and cooking demonstrations
Distribution and Operations Officer• Manufacturing management• Monitor / evaluate overall business needs • Inventory control• Production scheduling and flow• Oversee distribution process
![Page 16: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/16.jpg)
Board of Advisors Sharon Minot, Angel Investor and Entrepreneur
• Owns multiple successful businesses that she developed from the ground
• Prepared to invest $100,000 in Five Star Cuisine
Ka Lee, Angel Investor, Entrepreneur, and Franchisee• 15 years experience in food industry• Popeyes franchisee, and owns and operates two restaurants• Started a company that imports kitchen cabinets• Prepared to invest $100,000 in Five Star Cuisine
Unnamed Industry Expert• Expert in consumer food industry – spice distribution• Former employee of industry competitors or FDA
Clyde Vanel, Patent Lawyer (Non-Voting Member)• Been in patent law industry for two decades• Worked start-ups and Fortune 500 companies
![Page 17: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/17.jpg)
Proposed Ownership and Offering
New Investor(s)35%
Additional Management (2)
12%Investing Advisors (2)
10%
Non-Investing Advisors (2)3%
Founders (4)40%
Sources Uses $100,000 (Founders) $156,500 (Operating Expense) $200,000 (Investors) $131,200 (Salaries) $600,000 (Additional Investors) $ 314,300 Reinvested Back Into Operations
![Page 18: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/18.jpg)
SummaryFaster and easier cooking experience while looking for
ways to eat healthier
Provide consumers with a seamless preparation process for cooking
Include recipes and seasonings for new trends in consumer tastes
Bring out the chef in you!
![Page 19: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/19.jpg)
Questions
![Page 20: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/20.jpg)
Appendices
![Page 21: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/21.jpg)
Schedule - Startup
![Page 22: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/22.jpg)
Schedule – Years 1 to 3
![Page 23: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/23.jpg)
Staffing Schedule
![Page 24: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/24.jpg)
Financial Assumptions
![Page 25: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/25.jpg)
Sales Forecast Detail
![Page 26: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/26.jpg)
Income Statement – Year 1
![Page 27: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/27.jpg)
Income Statement – 3 Year Projection
![Page 28: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/28.jpg)
Cash Flow Statement – Year 1
![Page 29: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/29.jpg)
Cash Flow Statement – 3 Year Projection
![Page 30: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/30.jpg)
Balance Sheet – September 1, 2014 (Opening Day)
![Page 31: Five Star Cuisine Presentation](https://reader037.vdocuments.site/reader037/viewer/2022102815/554dbdb4b4c905c2488b4aa6/html5/thumbnails/31.jpg)
Balance Sheet – August 31, 2015 (End of Year 1)