AIM 2010

Five Simple Rules to Avoid Marketing Failure

presented by Lisa TrosienMultifamily Consultant, Educator, Speaker

#1. Sometimes a Name Change Is in

Order

#2. Know Your Audience

Is there a class divide online?

People in more affluent demographics are 25 percent

more likely to be found friending on Facebook, while

the less affluent are 37 percent more likely to connect

on MySpace.

#3. You’re Ultimately

Responsible for What’s Out There

Trademark Infringement

OOPS!

#4. Beware the Rogue Marketer

Let’s use a “Twilight photo”…no one’s using those!

#5. If You Ask for Help, Make Sure the “Help” Knows What

It’s Doing…

What the broker is showing….

What the property really looks like

For Rent Front Cover Spring 2009

For Rent Spring Standard Ad 2009

For Rent

Winter Standard Ad 2009

-Hired New PR/Ad Firm

-Redirected demographic marketing

For Rent Front Cover Winter 2009