1 | Five Innovations in Candidate Engagement

Five Innovations in Candidate EngagementeBOOK

2 | Five Innovations in Candidate Engagement

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Introduction

Texting

Video interviews

Same-day feedback

Inclusive language

Integrated solutions

Conclusion

Contents

3 | Five Innovations in Candidate Engagement

Introduction

Recruitment workflows designed with candidate engagement in

mind place job seekers at the center of attention. By strategically

thinking about how best to communicate with potential hires,

recruiters can improve essential metrics like time-to-hire and

employee retention rates.

Digital solutions like application-to-person (A2P) text messages,

video chats and integrated solutions can significantly improve how

job seekers view employers. Combined with modern approaches

to candidate engagement, such as the use of inclusive language

in job descriptions, technology can drive process improvements

throughout the recruitment pipeline.

Texting

A2P SMS technology has grown in popularity in recent years as various

industries use the solution to engage their customers. People have started

to become more comfortable with receiving text messages as more apps

use them to send security prompts, service alerts, appointment reminders

and other important messages.

As a recruitment tool, SMS has the potential to engage candidates who

are too busy to communicate in slower channels like email and phone

calls. In fact, job seekers have already shown an interest in this emerging

channel. One study found that 83% of applicants responded to SMS-based

recruitment tools, while email response rates varied between 45% and

60%.1 Essentially, it’s easier to quickly respond to a text than it is to write

an email reply. Leverage JazzHR Texting directly from ADP Marketplace to

start engaging candidates and speeding your hiring times. View more for

both ADP Workforce Now® and RUN Powered by ADP®.

4 | Five Innovations in Candidate Engagement

5 | Five Innovations in Candidate Engagement

Texting (continued)

As recruiters adopt a texting strategy, they’ll have to be pragmatic

about which candidates they text. Industry data indicates that 35% of

job seekers have a favorable view of recruiters who use text messages to

communicate.2 However, the number of recruiters who utilize SMS in their

hiring process is still relatively low, and job seekers are certainly interested

and are likely to become more comfortable with the method as it becomes

more ubiquitous.

For example, job seekers who are currently employed may prefer texting

as a more discreet method of communication. It can be difficult and

stressful to step out of the office to take calls from recruiters without

making managers suspicious. The ability to quickly respond to messages

with a text gives applicants the chance to balance their job search with

other responsibilities.

6 | Five Innovations in Candidate Engagement

Video interviews

Video interviews have been around for a while, but their popularity among

recruiters is growing as more workers are staying home rather than going

into the office. Globally, 70% of white collar employees work remotely at

least one day a week.3

As a recruitment tool, video interviews can improve efficiency by making

it easier to schedule interviews with candidates. Rather than scheduling a

time, waiting for candidates to arrive and making small talk beforehand,

recruiters can get their meetings off the ground more quickly. Additionally,

as remote work continues to become the norm, video interviews offer

colleagues who don’t travel to the office every day access to a part of the

interview process.

Compared to phone interviews, video chats can seem more personal.

However, one-way interviews may not have this advantage. In fact, 57% of

candidates prefer live video interviews, compared with 9% who prefer one-

way, pre-recorded interviews.4

7 | Five Innovations in Candidate Engagement

Same-day feedback

Slow responses from recruiters are one of the most common complaints

from candidates. From their perspective, job seekers spend valuable time

diligently filling out job applications only to wait days or weeks to hear

back. And many candidates never get a response. Approximately 54%

of job seekers believe the entire hiring process should take place within

a month or less.5 This represents a significant opportunity for recruiters

to differentiate themselves from their competitors and create a better

candidate experience.

A slow response rate could drive candidates out of the pipeline. Industry

studies show that 40% of applicants lose interest in positions after waiting

more than a week for a response.5 Recruiters should make an effort

to respond to messages as soon as possible, even if just to confirm the

application has been received.

8 | Five Innovations in Candidate Engagement

Inclusive language

Today’s workforce is diverse, made up of people from unique social,

economic and cultural backgrounds. Job descriptions that make

assumptions about potential applicants – whether purposefully or

unconsciously – could rebuff candidates who don’t fit the mold.

The language of a job description may unintentionally discourage some

people from applying. An internal Hewlett-Packard study found that

women would only apply for a promotion when they believed they could

meet all of the job’s qualifications. Men, on the other hand, would apply

when they thought they could meet 60% of the requirements.6

Making the effort to use gender-neutral, objective language in job

descriptions may encourage more people from varied backgrounds to apply

for positions in which the only thing holding them back is an unfounded

belief that they don’t belong.

Integrated solutions

In today’s tight labor market, recruiting teams must remain more agile

than ever in order to competitively recruit top talent. This requires

streamlining processes to optimize recruiting time and effort, especially

when juggling multiple HR solutions. Applicant tracking systems, like

JazzHR, integrate with third-party tools like HRIS, payroll management

and assessment providers to increase productivity and, most importantly,

engage candidates with a seamless, modern experience. JazzHR partner

integrations allow users to quickly and easily reach candidates with

automated eSignatures, video interviewing and onboarding. Head to the

ADP Marketplace, for example, to connect your ADP® account with

JazzHR and start engaging candidates more directly today.

9 | Five Innovations in Candidate Engagement

10 | Five Innovations in Candidate Engagement

Conclusion

Hiring will always be a people-driven process, but technology still plays an

essential role. Candidate engagement innovations like these can enhance your

recruitment workflow:

y Using text messages to quickly and discreetly communicate with busy

job seekers.

y Conducting video interviews to add a personal touch to screening interviews.

y Providing application feedback quickly to keep job seekers interested.

y Writing job descriptions with inclusive language to encourage all qualified

candidates to apply.

y Visualizing recruitment data to continually improve hiring workflows.

Sources1. mobihealthnews.com/content/community-health-network-83-percent-potential-employees-respond-text-message-recruiting

2. softwareadvice.com/resources/job-candidate-recruiter-text-preferences

3. cnbc.com/2018/05/30/70-percent-of-people-globally-work-remotely-at-least-once-a-week-iwg-study.html

4. talentnow.com/video-interviewing-in-2018-trends-and-insights

5. hrdive.com/news/job-hunters-and-recruiters-at-odds-on-recruiting-timelines-survey-says/552304

6. forbes.com/sites/womensmedia/2014/04/28/act-now-to-shrink-the-confidence-gap/#4d1a9b735c41

7. newvantage.com/wp-content/uploads/2017/01/Big-Data-Executive-Survey-2017-Executive-Summary.pdf

Revamp your recruiting To learn more about how to

engage qualified candidates,

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of JazzHR today.

Powered by: JazzHR and ADPJazzHR and ADP are integrated partners who aim to streamline the recruiting process

for small and medium-sized businesses through scalable solutions that empower teams,

improve processes and build better businesses.

About JazzHRJazzHR is powerful, user-friendly, and affordable recruiting software that is

purpose-built to help growing SMBs exceed their recruiting goals. JazzHR’s

groundbreaking software replaces time-consuming, manual hiring processes with an

intuitive applicant tracking system that helps recruiters and hiring managers build an

effective recruiting process that results in great hires. To learn more about JazzHR,

visit www.jazzhr.com or follow us at twitter.com/JazzDotCo.

About ADPADP offers comprehensive, cloud-based human capital management (HCM) solutions

that unite HR, payroll, talent, time, tax and benefits administration. A leader in

business outsourcing services, analytics and compliance expertise, ADP’s unmatched

experience, deep insights, and cutting-edge technology have transformed human

resources from a back-office administrative function to a strategic business advantage.

Learn more at ADP.com.