fitvest - a new beginning
TRANSCRIPT
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A NEW BEGINNING
The FitVest® is a non-exercise activity thermogenesis (NEAT) product that monitors,
optimizes, and gamifies daily life.
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The Problem• Most people are naturally lazy and extremely busy• 70% of Americans are
overweight or obese• People need a low-
commitment means of exercising that actually
works!
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FITVEST is the Ultimate Solution
• Non-Exercise Activity Thermogenesis (NEAT)
– Imagine working out and not having to do anything intense or painful
– But really it works:
• Weight-bearing endurance exercise not only burns fat but it strengthens the heart, muscles, brain, bone density, increases concentration, and slows the ageing process
• Frequent hypergravity conditioning, postural adjustment, and “fidgeting” burns calories long-term… whether you know it or not
• AND NOW… we are also able to monitor, optimize and gamify the casual experience of daily living
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Core Concepts Contoured Modularity Load-Carriage Hypergravity Conditioning (Endurance Resistance Training) Self-Quantification Electrical Muscle Stimulation Interoperability Real-time Biofeedback Mindfulness (Concentration)
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Possible Design for Men and Women
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Target Audience & Sales Market• A low input fitness solution for people 18-
years and older that actually yields results, whether at-home or away
• The next craze in the $ 26.4 billion fitness equipment industry
• Advantage over the booming “connected fitness” device industry; “Fitness-as-Lifestyle” trend
• Fitness sector continues to grew at an average annual rate of 2.3-3.0% despite “Great Recession”
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Financial Request & Investment Opportunity
• $5,000 – Construction of modularized, contoured weight-vest without digital technology
• $5,000 – Computer hardware/software, biosensory equipment, electromyostimulation system
• $40,000 – Computer and electrical engineering
• $50,000 – Interoperability, App development, computer programming
---------------------------------------------------------------------------------- ≈$100,000
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Future Plans – Next Steps
• Build physical prototype of modularized, contoured weight-vest without digital technology
• Use potential client semi-structured interviews and feedback for conceptual framework when building prototype