fit girl in flight 20% returning visitors 86% us-based … · 2018-06-04 · instagram...

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ABOUT ASHLEY I am a 32 year old Dallas-based blogger, frequent traveler and soon-to-be first time mom, with a growing social media and YouTube presence. I travel Monday thru Friday for my “day job” as a negotiation expert and strategy consultant for a Harvard Law School spin-off, Vantage Partners. When I’m not on the road, you can usually find me experimenting with new recipes at home, working out at our local Crossfit affiliate, or spending time with my husband and our two bulldogs. Email Ashley: [email protected] CONNECT www.fitgirlinflight.com [email protected] FIT GIRL IN FLIGHT JUNE 2018 MONTHLY BLOG STATISTICS UNIQUE PAGEVIEWS: 9,122 WEB USERS: 4,425 20% RETURNING VISITORS 86% US-BASED 95% FEMALE 68% AGE 24-44 SOCIAL MEDIA REACH INSTAGRAM (@FITGIRLINFLIGHT): 4,721 YOUTUBE (FIT GIRL IN FLIGHT): 995 FACEBOOK (@FITGIRLINFLIGHT): 198 PINTEREST (@ASHLEYHHETRICK): 267 250+ ENGAGEMENT ON IG STORIES 100,000+ YOUTUBE VIDEO VIEWS LEADING TRIPADVISOR REVIEWER FIT GIRL IN FLIGHT is a lifestyle blog curated by Ashley Hetrick, a negotiation and strategy consultant who travels frequently to advise corporate clients across the globe. The blog was launched in 2015 to capture her journey on the road while simultaneously losing weight and preparing for her first fitness competition. While the blog continues to serve as an outlet for Ashley to document her healthy living journey, today, Fit Girl in Flight has expanded to also include workout reviews and ideas, healthy recipes, travel advice, trip itineraries, and product reviews targeted at women who are trying to balance fitness goals with “life on the go”. RECENT BRAND COLLABORATIONS PRANA | EGGLAND’S BEST | AVEDA | NOKIA | KAY JEWELERS | PETCO DOVE BODY | CONAGRA | DICK’S SPORTING GOODS | GREAT LAKES GELATIN

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Page 1: FIT GIRL IN FLIGHT 20% RETURNING VISITORS 86% US-BASED … · 2018-06-04 · INSTAGRAM (@FITGIRLINFLIGHT): 4,721 YOUTUBE (FIT GIRL IN FLIGHT): 995 ... The blog was launched in 2015

ABOUT ASHLEY

I am a 32 year old Dallas-based blogger, frequent traveler and soon-to-be first time mom, with a growing social media and YouTube presence. I travel Monday thru Friday for my “day job” as a negotiation expert and strategy consultant for a Harvard Law School spin-off, Vantage Partners. When I’m not on the road, you can usually find meexperimenting with new recipes at home, working out at our local Crossfit affiliate, or spending time with my husband and our two bulldogs.

Email Ashley: [email protected]

CONNECT www.fitgirlinflight.com [email protected]

FIT GIRL IN FLIGHTJUNE 2018

MONTHLY BLOG STATISTICS

UNIQUE PAGEVIEWS: 9,122

WEB USERS: 4,425 20% RETURNING VISITORS

86% US-BASED95% FEMALE 68% AGE 24-44

SOCIAL MEDIA REACH

INSTAGRAM (@FITGIRLINFLIGHT): 4,721

YOUTUBE (FIT GIRL IN FLIGHT): 995

FACEBOOK (@FITGIRLINFLIGHT): 198

PINTEREST (@ASHLEYHHETRICK): 267250+ ENGAGEMENT ON IG STORIES100,000+ YOUTUBE VIDEO VIEWSLEADING TRIPADVISOR REVIEWER

FIT GIRL IN FLIGHT is a lifestyle blog curated by Ashley Hetrick, a negotiation and strategy consultant who travels frequently to advise corporate clients across the globe. The blog was launched in 2015 to capture her journey on the road while simultaneously losing weight and preparing for her first fitness competition.

While the blog continues to serve as an outlet for Ashley to document her healthy living journey, today, Fit Girl in Flight has expanded to also include workout reviews and ideas, healthy recipes, travel advice, trip itineraries, and product reviews targeted at women who are trying to balance fitness goals with “life on the go”.

RECENT BRAND COLLABORATIONSPRANA | EGGLAND’S BEST | AVEDA | NOKIA | KAY JEWELERS | PETCO DOVE BODY | CONAGRA | DICK’S SPORTING GOODS | GREAT LAKES GELATIN

Page 2: FIT GIRL IN FLIGHT 20% RETURNING VISITORS 86% US-BASED … · 2018-06-04 · INSTAGRAM (@FITGIRLINFLIGHT): 4,721 YOUTUBE (FIT GIRL IN FLIGHT): 995 ... The blog was launched in 2015

CONNECT www.fitgirlinflight.com [email protected]

FIT GIRL IN FLIGHTTRAVEL STATISTICS

750,000+ LIFETIME MILES FLOWN

TOP 25% OF TRIPADVISOR REVIEWERS

2017 TRAVEL LOG:

100,000+ MILES FLOWN

102 FLIGHTS

50+ HOTEL NIGHTS

4 CONTINENTS

50+ DAYS OF PERSONAL TRAVEL

ELITE STATUS WITH: AMERICAN AIRLINES, SOUTHWEST AIRLINES, MARRIOTT/SPG, NATIONAL

TRAVEL AREAS OF FOCUS

Active Vacations: Ashley and her husband are fitness enthusiasts with a passion for adventure travel. Nearly all of their vacations involve some sort of activity, from walking safaris in Africa to cave diving in Mexico to walking tours across Europe.

Budget Guides: One of Ashley’s favorite past times is finding incredible experiences around the globe (and in her own backyard) that are accessible to adventurers of all income levels. Some of her favorite trips, including a recent 10 day European holiday, have been done on less than $100 per day.

Business Travel: As a strategy consultant who logs more than 100 trips a year, Ashley is a seasoned expert in business travel and shares insider tips and tricks, advice on where to stay, and strategies to make the most of short work trips.

DFW-area Getaways: A Dallas native, Ashley often spends weekends away with her family and friends at locations within driving distance of Dallas. Recent features include glamping in North Texas and wine tasting in the Hill Country.

Gear & Packing Tips: Ashley is ready to travel on a moment’s notice (literally - she’s been asked to fly to Africa with only 4 hours notice before!). She’s well-versed in what to pack for every type of travel, which she shares on FGIF. It’s the perfect blend of lifestyle favorites and practical must-haves, with affiliate links to track traffic.

Reward Travel: Ashley spends a significant amount of time researching “travel hacks” to maximize credit card offers and loyalty programs to travel the world for free.

*includes personal travel only

UPCOMING TRIPS: WILLAMETTE VALLEY | EAST TEXAS WINERIES | TULUM, MEXICO | NEW ORLEANS, LOUISIANA | KANSAS CITY, KANSAS | SCOTLAND, UK