fischer+bus portugal
DESCRIPTION
Operating in Portugal since 2005, formerly under BUS CONSULTING, Fischer+Bus is an integrated advertising agency. F+B has been working with some of the most important brands in Portugal. Get to know us.TRANSCRIPT
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APRESENTAÇÃO AGÊNCIA
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PUBLICIDADE
DESIGN
COMUNICAÇÃO E ACTIVAÇÃO DE PONTO DE VENDA
COMUNICAÇÃO INTERNA
PROGRAMAS DE FIDELIZAÇÃO
STANDS E AMBIENTES
COMUNICAÇÃO DIGITAL
ESTRATÉGIA DE MARKETING E COMUNICAÇÃO
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ATÉ QUANDO VAMOS CONTINUAR
A FAZER TUDO DA MESMA FORMA
E ESPERARMOS QUE OS RESULTADOS
SEJAM DIFERENTES?
AS PESSOAS ACREDITAM EM HISTÓRIAS
REAIS. NÃO BASTA DIZER-SE QUE SE É COMPETENTE.
MAIS DO QUE AS APRESENTAÇÕES VALEM OS
RESULTADOS. VIVEMOS NUMA NAÇÃO GLOBAL,
ONDE O ACESSO À INFORMAÇÃO ESTÁ
DEMOCRATIZADO.
5 DÉCADAS DEPOIS DO MADMEN, DIZ-SE ADEUS
AOS VELHOS MODELOS E DÁ-SE AS BOAS VINDAS
A NOVAS MANEIRAS DE ESTAR.
TEMOS A AMBIÇÃO DE AJUDAR
A ESCREVER A HISTÓRIA.
Abr-13
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OS TEMPOS MUDAM, MAS CRIATIVIDADE, UMA
VISÃO MULTI-DISCIPLINAR FORWARD THINKING
ESSA É A
CHAVE DA FISCHER+BUS, SEJA EM PORTUGAL, EM ANGOLA OU NO BRASIL.
INSATISFEITOS COM CLICHÉS, OS NOSSOS
PROFISSIONAIS TÊM UM TALENTO PRÓPRIO PARA
FUGIR DAS MENSAGENS ESTAFADAS,
ENCONTRANDO NOVOS CAMINHOS, COM IDEIAS
FRESCAS E GENUÍNAS PARA COMUNICAR COM AS
PESSOAS.
(SIM, PORQUE ACREDITAMOS MUITO QUE
Abr-13
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MARCAS FAZEM HISTÓRIA.
SE ESQUECEM DELAS, PORQUE SE
SENTEM LIGADOS. É POR ISSO QUE MUITAS
DESTAS MARCAS SÃO LÍDERES.
AMAMOS A PALAVRA LÍDERANÇA O RESULTADO DE UMA FORTE PARCERIA
ENTRE A FISCHER+BUS E CADA UMA DAS
TOGETHER,
WE MOVE FORWARD.
Abr-13
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Comunicação Estratégica Integrada
CRIANDO MARCAS LÍDERES
que fazem história.
Abr-13
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PRÉMIOS E DISTINÇÕES
AGÊNCIA DO ANO 2010 | CLUBE CRIATIVOS DE PORTUGAL
16 PRÉMIOS EM VÁRIAS CATEGORIAS @2010 | CLUBE
CRIATIVOS DE PORTUGAL
LEÕES OURO E PRATA | CANNES 2010 (CAMPANHA CTT)
OURO E PRATA | PRÉMIOS EFICÁCIA 2010 (CAMPANHA
“ENTRA EM CAMPO”, SAGRES)
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Marcas e Clientes com que temos feito história
Abr-13
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CAMPANHAS E COMUNICAÇÃO
DE MARCA
FNAC
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DESAFIO
Aumentar as vendas de produtos editoriais e tecnológicos nesta época do ano;
Aumentar o tráfego nas lojas;
Dar a conhecer a nova gama Fnac Active;
Potenciar uma melhor experiência na loja;
Posicionar a Fnac como uma marca próxima dos seus consumidores (a longo prazo).
IDEIA
Transmitir uma mensagem positiva capaz de estimular a curiosidade e criar a noção
de oportunidade de compra. Fnac Verão. Este Verão Promete. a assinatura da
campanha que promete novidades e boas oportunidades, ou seja, um gancho
perfeito para apresentar o universo promocional da marca nesta época do ano.
FNAC | Campanha de Verão
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FNAC | Campanha de Verão
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FNAC | Euro 2012 activação digital
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FNAC
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JET REPUBLIC
Comunicação Marca
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SAGRESJARIA
MOIAGEST
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Estratégia e Gestão de Marca
SAMSUNG
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MOVIMENTO SIM
| Plataforma de Marca
DESAFIO
Criar um território de afirmação dos
valores da Marca SAMSUNG, que
permita à Marca aumentar o seu
valor percebido.
CONCEITO
SIM à Criatividade
Foi desenvolvida uma proposta
abrangente Plataforma Movimento
SIM que permite à Marca
desenvolver um conjunto de
iniciativas que conciliam expressão
criativa e tecnologia.
http://youtu.be/zJuxKZcHuPA
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Nas 3 primeiras semanas o site alcançou números relevantes:
• 45.129 Pageviews
• 31.545 Visitors
• 1.460 pessoas aderiram ao movimento
• 73.834 Likes at facebook
Potenciar notoriedade
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Prémio Media Coverage
Get your projects moving
and yes (SIM) everythibg
might change.
3800 search references on Google
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http://youtu.be/Ru70drDQdvk
SAMSUNG
| A Consagração de quem estava no Mood
DESAFIO
Activar, de forma institucional, o patrocínio da Samsung a esta iniciativa promovida pela London Philarmonica Orchestra e pela Fundação Calouste Gulbenkian, presente no MUDE (Lisboa)
CONCEITO
Se os visitantes vão
de uma orquestra, serão o
aplauso do público.
Esse foi a base de toda a acção de captação e activação.
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http://youtu.be/Ru70drDQdvk
SAMSUNG
| A tradição mais criativa
de Portugal
DESAFIO
Recolher da comunidade as
tradições que se consideram
mais criativas.
A mais votada o madeiro de
Penamacor - deu origem a
uma curta metragem, realizada
em conjunto com a população
local, dirigida pelo realizador
Manuel Pureza.
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SAMSUNG
| Promotional Campaign
DESAFIO
Apresentar os novos SAMSUNG
Galaxy S no mercado português
CONCEITO
O Android mais desejado de toda
a Galáxia.
http://youtu.be/6iNi7XRrsS8
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56
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ENTRA EM CAMPO
SAGRES
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• Aumentar o Consumo de
Cerveja Sagres (Nielsen JJ
09 - 45,3%)
• Aumentar o Gap de QM
entre Sagres e SB
• (gap antes da promoção era
de 2,2pp)
Aumento no 1º mês da promoção para 45,7% (Nielsen
AS 09).
Novo aumento para 46,6% no final da promoção (Nielsen
FM10).
O aumento de QM em valor de Sagres, traduz-se num
encaixe financeiro próximo dos 13.000.000euros.
8,667.222 Códigos de caricas inseridos.
Gap entre as 2 marcas passa de 2 ,2pp, para 4pp.
• Consolidar a liderança
Empresa
• (Nielsen JJ 09 -48,1%)
Aumento no 1º mês da promoção para 48,7% (Nielsen AS
09)
Novo aumento49,2% no final da promoção (Nielsen FM10).
Unicer reconhece a Sagres como líder!
OBJECTIVOS RESULTADOS
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• Reforçar a associação da
marca ao Futebol
• Reforçar laços com o
consumidor, de forma
emocional e apaixonante.,
envolvendo-o e interagindo
com ele a 360º
• Liderança na associação ao Futebol com 74%
(Football Insights)
• Mais de 20 mil contactos nos programetes da
RTP.
• Oferta de mais de 100 mil prémios imediatos.
• Só na semana 15 tivemos mais de 550.330
page views
• Tempo médio de visita ao site 30m
• Mais de 100 mil espectadores num ano nos
estádios.
• Mais de 2000 equipas inscritas
• Mais 300 consumidores entraram em campo
• Batemos o recorde com 482.389 de códigos
inseridos em apenas uma semana (Sem 19) !
OBJECTIVOS RESULTADOS
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COMPROMISSO
CTT EXPRESSO
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COMUNICAÇÃO INSTITUCIONAL
CTT
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GESTÃO GLOBAL DA MARCA
E EVENTOS
SUPERBRANDS
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GALA DE APRESENTAÇÃO
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TMN
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Comunicação Produto
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Comunicação Produto
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Comunicação Produto
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SENSORES DE ESTACIONAMENTO
Honda Jazz
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LANÇAMENTO
Honda Ecomar Angola
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ECOMAR | Evento de Lançamento
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CASE SAAB
Brand Management
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89
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90
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TEST DRIVES
http://youtu.be/WkENsqP29-k
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COMUNICAÇÃO GLOBAL DA MARCA
LANÇAMENTO UZO EM PORTUGAL
UZO
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BRANDING
MOO&YOU
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MOO&YOU | Branding
DESAFIO
Criar uma marca de gelados internacional, para um produto natural e orgânico
produzido nos Alpes;
IDEIA
Criar um nome internacional, de fácil leitura e que transmita a personalidade da
marca: fun, trendy, saudável e friendly.
00 representa um universo único de gelados orgânicos, produzidos
directamente na quinta, com leite e fruta biológicos, sem qualquer aditivo ou
conservante Alps Pure Ice Cream
há nada entre ti e o teu gelado. É uma incrível experiência gourmet, sem aditivos ou conservantes. Apenas tu e o teu gelado. Quando o provas sentes-te próximo da natureza. Consegues ouvir o sons das vacas, de onde provém o leite orgânico do teu gelado.
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Shop layout
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ORIFLAME
Gestão de Marca
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DESAFIO
A Oriflame era uma marca com uma imagem indiferenciada e estagnada. A Avon liderava há vários anos
Consecutivos.
O desafio era aumentar a notoriedade da marca, aumentar o numero de assessores de beleza e alterar a
percepção da venda directa de cosméticos de uma imagem negativa e com falta de qualidade para uma
imagem de qualidade.
SOLUÇÃO
Desenvolver uma esrtatégia de marca que estabelec-se uma estratégia de comunicação integrada
Criou e uma promessa aspiracional e transversal a todos os targets da marca.
Pretendeu-se criar mecanismos para a marca interagir com o publico.
PREENCHER SONHOS, foi o conceito encontrado para tornar acessível a promossa da marca.
Oriflame
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112
Acções com os Jornalistas para
apresentação da Marca e Lançamento de
Produtos
Acções de Teambuilding e Formação com o
Público Interno + Criação Identidade
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APRESENTAÇÃO AGÊNCIA
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Acções de Incentivo | Sales Force
{Recrutamento}
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Acções de Incentivo | Sales Force
{Recrutamento}
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Branding 25 Anos | Oriflame em Portugal
Endorsement Diana Pereira
Assessoria Mediática e Relações Públicas
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Activação de Marca | Festas Rádio M80
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Activação de Marca
Passatempo Rádio RFM
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RESULTADOS
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RESULTADOS
A ESTRATÉGIA DE RECRUTAMENTO ACTIVA
AUMENTOU AS EQUIPAS DE VENDAS EM
19%
ENTRE 2008 E 2010
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RE
SU
LTA
DO
S
RESULTADOS
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CAMPANHA CTT
Western Union
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DESAFIO
Divulgar o serviço da WU em todas as estações de correio bem
como aumentar o numero de transferências de dinheiro e o seu
volume medio.
SOLUÇÃO
Campanha de media outdoor assente no conceito dinheiro em
minutos
WESTERN UNION
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Mupis, Flashes e Cabinas telefónicas
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MUPI
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FLASHES
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CABINES TELEFONICAS
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PROMOÇÃO AGENTE UNICAMBIO
Western Union
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DESAFIO
Divulgar a promoção das lojas Unicâmbio apresentar a Western Union
(e vantagens associadas) e direccionar o público para as lojas
Unicâmbio.
SOLUÇÃO
Distribuição de folhetos por promotores devidamente identificados. Os
locais escolhidos para a distribuição são: Lisboa (Avenida Almirante
Reis, Rua das Portas de Sto. Antão e Cais do Sodré), Vila Franca De
Xira (Rua Alves Redol), Faro (Rua Mouzinho de Albuquerque), Quarteira
(Avenida Infante Sagres), Portimão (Alameda da Praça da República) e
Lagos (Rua Marquês de Pombal).
WESTERN UNION
134
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135
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CELTAZAS
Leche Celta (SP)
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Pernod Ricard
Programa de Incentivos
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Contribuiu com um aumento de
vendas na ordem dos 30%.
Programa de incentivos à Força de Vendas
| activo desde 2008.
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OCEANÁRIO
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Caixa Geral de Depositos
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Stands e Ambientes
Caixa Geral de Depositos
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ECONOMICO
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GARRAFEIRA ALFAIA
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CAMPANHAS SENSIBILIZAÇÃO
MINISTÉRIO DA SAÚDE
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Acção “Palhinha”: Desafio: Em Portugal, as doenças cardiovasculares são a principal causa de morte. Por ano morrem mais de 37 mil pessoas. O colesterol alto é uma grande agravante deste quadro. Ideia: Substituir, secretamente, as palhinhas normais de alguns restaurantes de Fast Food seleccionados em todo o país, por outras entupidas, simulando assim uma artéria com excesso de colesterol. Ao tentarem utilizar sem sucesso, as pessoas acabavam por examiná-la e era então impactadas pela mensagem escrita ao longo da palhinha. “O colesterol alto deixa as suas artérias assim entupidas. Cuidado com a sua alimentação.
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ROCHE PORTUGAL
Programa Alinhamento Interno
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CÂMARA MUNICIPAL SANTARÉM
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Projecto atracção Investimento
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Águas de Santarém
| Activação acções pedagógicas
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SONY PORTUGAL
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CONCEITO LANÇAMENTO SONY CENTER
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COMUNICAÇÃO INSTITUCIONAL E DE PRODUTO
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ESCOM
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PROGRAMA ALINHAMENTO INTERNO
| Programa VOAR
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MOVICEL
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182
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Export
Brand Strategy
Brand Communication
184
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| Campanha de Lançamento
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http://www.youtube.com/watch?v=uOi9oHmlvvw&feature=channel&list=UL
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187
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Evento Samuel Eto´o
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CASTEL BEER
CAMPANHA DE LANÇAMENTO
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CASTEL BEER | Campanha de Lançamento
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CASTEL BEER | Campanha de Lançamento
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RESPONSABILIDADE SOCIAL
Porque acreditamos na capacidade de fazer acontecer!
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COMBOIO DE NATAL Proporcionar a mais de 300 crianças um dia
inesquecível. Andar de comboio, animação,
prendas e uma componente pedagógica. Um
dia totalmente diferente e inesquecível.
Ver todos os detalhes em
http://videos.sapo.pt/comboiodenatal
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OBRIGAD
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ANGOLA
R. COMANDANTE STONA, Nº 278
ALVALADE - LUANDA
PHONE: +244 929 433 941
PORTUGAL
PQ. AERMIGESTE, CÉL. G3, 1º ESQ
2735 - 512 SÃO MARCOS
PHONE: +351 214 265 825
FAX: +351 214 265 824
BRASIL
R. LEOPOLDO COUTO DE MAGALHÃES JR., Nº
758 - 17º E 18º ANDAR
ITAIM BIBI, 04542-000 SÃO PAULO
PHONE: +5511 3704 1411
www.youtube.com/fischerbus