firstpost mumbai-delhi- best display campaign(single campaign)
DESCRIPTION
www.firstpost-delhi.com, www.firstpost-mumbai.comTRANSCRIPT
Best Display Campaign
Firstpost Mumbai
Firstpost Delhi
About Firstpost Mumbai/Delhi
• Firstpost Mumbai and Firstpost Delhi are a part of
firstpost.com’s attempt to portray the unique fabric of these Indian megacities which fascinate the audiences with their cultural diversity, heritage, distinct personality, myths and perceptions.
• While Firstpost Delhi would actively track the political seat of power, it would also highlight the rich cultural heritage, the emerging fashion scene and also the increasing perception of the national capital being an unsafe place for women, at the same time.
• Firstpost Mumbai would be all about the financial markets, Bollywood, the state politics, real estate prices, dabbawallas, potholes, art festivals, food etc.
• Essentially Firstpost Delhi and Firstpost Mumbai
talk about all the news and articles which quintessentially represent that city.
Launch Campaign Creatives
• Communication had to be quintessentially Delhi and Mumbai.
• ‘minimalist yet impactful’ in keeping with the brand space of Firstpost.com
• Images were selected which would make the audience relate to the city
• Firstpost Delhi- – India Gate
– Union Parilament
– Delhi Metro
• Firstpost Mumbai- – Ganesh Visarjan
– Dabbawaala
– Taj Mahal Hotel
– Mumbai local train
Firstpost Mumbai
www.firstpost-mumbai.com
Banner Size- 728x90
Banner Size- 300x100
Banner Size- 300x250
Firstpost Mumbai Banners used
Firstpost New Delhi
www.firstpost-delhi.com
Firstpost New Delhi Banners used
Banner Size- 728x90
Banner Size- 300x250