firstenergy capital making waves challenge 2014

Clean Tech Challenge

MAKINGWAVES

The FirstEnergy Capital

2014

Participants

Contents05

About the Clean Tech Challenge

Participants

Killarney-Glengarry Community Association

Silverado Community Association

Rutland-Lincoln Park Community Association

Cliff Bungalow-Mission Community Association

Hillhurst-Sunnyside Community Association

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1008

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16

Awards

Communities, Problems, and Solutions

0607

Acknowledgments18

4 The FirstEnergy Capital Making Waves Clean Tech Challenge 5FirstEnergy Capital Corp. Is a Member of the Canadian Investors Protection Fund and IIROC

About The Clean Tech Challenge

The FirstEnergy Capital Making Waves Clean Tech Challenge is a 24-hour challenge that engages students of different disciplines

to create an innovative solution that has the potential to have a real and direct sustainable impact on Calgary communities. Students were tasked with converting unused spaces (abandoned, vacant, and derelict areas) into an economic, social, and environmental value space for the communities.

Design4Change, an award winning boutique marketing agency, hosted The FirstEnergy Capital Making Waves Clean Tech Challenge on November 12th to 13th, 2014, from 12:00 pm (Thursday) to 3:00 pm (Friday). The challenge took place in three different locations around the Bissett School of Business building at Mount Royal University: the Design4Change office, the Slate coworking space, and the International Business boardroom.

16 student participants were split into teams of four, to work overnight at the Mount Royal University campus on strategically implementable solutions to challenges in the area of unused community spaces. The students used their personal skills, creativity, and knowledge to work together in generating and developing a well-rounded idea. Patti Derbyshire, the Chair of Entrepreneurship, Marketing & Social Innovation for Mount Royal University, and Creative Director at Design4Change, also joined the challenge to help students get started in building a strategic plan for Calgary Communities.

The Calgary Community Associations who participated in The FirstEnergy Capital Making Waves Clean Tech Challenge include Hillhurst-Sunnyside, Rutland Park, Silverado, Killarney-Glengarry, and Cliff Bungalow-Mission.

Each team was assigned an unused space and a distinct problem from one of the aforementioned communities. The students were then tasked to find an innovative, implementable solution for their particular community

For the duration of the challenge, students were given coffee and food breaks, mentor guidance (professors, entrepreneurs, alumni, coordinators, and industry representatives), stress tests, and collaboration periods called “Milestones” to help them improve and refine their community ideas into a single cohesive strategy. Once the 24-hour portion of the challenge came to a close, students pitched their ideas to a panel of judges. These judges chose the most innovative and implementable ideas based on the following criteria: strong community involvement, most innovative design, feasible concept, and strategically innovative solution. The audience then had the opportunity to select the applicable team for a people’s choice award.

The winning teams received a monetary award with the addition of a unique opportunity or experience prize. These prizes included mentorship opportunities, tickets to performance shows, outdoor lessons, dining experiences, and discovery flights, all of which were provided by Mount Royal University’s Institutes for, Nonprofit Studies, Innovation and Entrepreneurship, and Environmental Sustainability, and other community partners.

Participants

Mentors

Student Participants

Team One: Grant LahringWade Lahring Cam RobertsonAlyssa Steel

Team Two: Andrea DubakQuinn WiltonSofiya Gulyayeva Chloe Jacobson

Team Three: Zach BishopThang TranVivian DamPriyash Bista

Team Four: Ryan MacIntyreMark Mitchell Jonathan Audet William Conner

The student participants and faculty support members who were a part of The FirstEnergy Capital Making Waves 24-hour Clean Tech Challenge are listed below:

• Lynda Beach (Shell Canada Representative) – Milestone 1 • Tyler Massie (Design4Change, Managing Director) - Milestone 1, 2, 3 • FUSE (University of Calgary, Student Association) - Milestone 2 • Voyant Marketing (Mount Royal University, Brand Studio Capstone Course) – Milestone 2 • Bernie May (President & CEO of Practical Managers Inc. - Milestone 3 • Toni Guffei (Mount Royal University, Marketing Professor) - Milestone 3• Patti Debryshire (Mount Royal University, Chair of Entrepreneurship, Marketing & Social Innovation, Design4Change, Creative Director) - Milestone 3

Professors, entrepreneurs, alumni, coordinators, and corporate representatives who generously gave their time to become mentors during the Milestones periods for the student participants are listed below:

*Note: While this team developed an implementable strategy for the community, it was not eligible for The FirstEnergy Capital Making Waves Clean Tech Challenge rewards portion. The members of this group were participating solely in support of Calgary communities.

Team Five*: Patti Derbyshire Patrick MoskwaSheldon Semmler

Judges

The panel of judges were comprised of experienced leaders, representatives, and entrepreneurs which include:

• Alana-Dawn Erikson (SAMRU)• Darrell Martindale (Shell Canada Representative)• Connie Van Der Byl (Mount Royal University Assistant Director, Institute for Environmental Sustainability)• Mike Cundall (Killarney-Glengarry Community Association President)• Bernie May (President & CEO of Practical Managers Inc.)

DESIGN CHANGE


AwardsThe winning teams all received a monetary award with the addition of a unique opportunity or experience prize, which are listed below:

• $1000 Institute for Innovation and Entrepreneurship (MRU)• $1000 Institute for Community Prosperity (MRU)• $1000 Institute for Environmental Studies (MRU)• Unique Mentorship and Coaching Opportunities• Rocky Mountain River Surf Package • Mount Royal University Aviation Discovery Flights • Mount Royal University Aviation Simulator Experience • Concorde Group Restaurant Experience• 95.3 The PEAK Performance Project

• Most Feasible Concept Certificate• People’s Choice Certificate • $600 Cash Prize • 95.3 The PEAK Performance Project • Concorde Group Restaurant Experience

• Most Innovative Solution Certificate• $1,200 Cash Prize • Mentorship and Coaching Opportunities

• Most Innovative Design Certificate • $600 Cash Prize • Mount Royal University Aviation Discovery Flights and Simulator Experience

Communities, Problems, and Solutions:

• Hillhurst-Sunnyside (5 Ave - 14 St NW)• Killarney-Glengarry (26 Ave - 28 St SW)• Rutland-Lincoln Park (44 Ave - Richardson Way SW) • Silverado (Silverado Blvd - Silverado Dr SW) • Cliff Bungalow-Mission (21 Ave - 4 St SW)

Participating Community Spaces:

Participating communities were looking for unique, dynamic, and implementable solutions to their very real unused space challenges. Whether a space had been undeveloped, under-utilized, or in need of change, Mount Royal University students sought to make a direct and sustainable impact on local communities through developing implementable and innovative solutions.

The following pages will showcase the community’s unused space location, description, photograph, identified problem, and the student team’s solutions.

• Strong Community Involvement Certificate• $600 Cash Prize • Rocky Mountain River Surf Package

Team #1: Hillhurst-Sunnyside Wade Lahring, Grant Lahring, Alyssa Steel, and Cam Robertson

Team #3: Silverado Vivian Dam, Thang Tran, Zach Bishop, and Priyash Bista

Team #2: Killarney-Glengarry Quinn Wilton, Chloe Jacobson, Andrea Dubak, and Sofiya Gulyayeva

Team #4: Rutland-Lincoln Park William Conner, Mark Mitchell, Ryan Macintyre, and Jonathan Audet

Hillhurst-Sunnyside Unused Space

Student Visual Concept

Hillhurst-Sunnyside Unused Space


The Hillhurst-Sunnyside Community’s unused space consists of 3,000 square feet of blank sheet pavement. There is a blank sheet of siding that has a beautiful mural - a bit of a canvas - which gives the community space a unique feature and opportunity to engage more people to come and hang out.

The unused space is large, open, and underuti lized every year. It is located in a high visible area with not a lot of pedestrians. The specifi c requirement of this parti cular space is that it cannot have any structures permanently added, since it is used on the weekends as a local fl ea market. The community hopes to engage children and their families as an opportunity to bring them together.

Team 1’s goal was to put community and culture together. They took advantage of the relati vely large space and thought of the idea of creati ng an art showcase, by collaborati ng with the Alberta College of Art and Design (ACAD) to promote the art and culture of Calgary with the potenti al of presenti ng local talent in stage performances. The stages would be easy to set-up and take down within an hour, leaving the opportunity for the community’s traditi onal fl ea market every weekend to conti nue on.

SolutionProblem

Community Associati on Meeti ng

The team’s design also included picnic tables for people to sit and socialize, fi re pits to keep people warm, and solar panels to help light up the space for night showcases and performances.

Community Association: Hillhurst-SunnysideTeam #1: Grant Lahring, Wade Lahring, Cam Robertson, and Alyssa Steel

Location: 5 Ave - 14 Street N.W.


Community Association: Killarney-Glengarry The Killarney-Glengarry Community’s unused space is 50’ x 50’ wide. It is the entrance to the park and community centre, but is hidden behind a wall of trees and is located at a corner. This area has no curb appeal and the entrance is on a steep slope. There is also an unattractive sign board at the entrance that is very effective because a lot of people see it. However, the community members want a more appealing way to announce community activities and events.

The unused space is in a high traffic area which many people drive past each and every day but have no idea it exists as an entrance, as it is relatively concealed and uninviting. The Community Association’s goal is to have the space developed as a “gateway” to the park and the community centre. Something that is inviting and makes people curious about what is behind it. Something that will “carry” people down the slope and into the park. The community needs an appealing solution that will attract not only pedestrians walking by, but also drivers who will instantly know where entrance to the park is.

Team #2: Andrea Dubak, Quinn Wilton, Sofiya Gulyayeva, and Chloe Jacobson

Problem

Team 4 developed an entrance way that would have five polyvinyl chloride (PVC) arches leading into to the park and the community centre. Each of these arches would be etched with a word, which the Killarney-Glengarry Community values and believes in sharing (ie. Sustainability, Learning, Diversity, Togetherness, and History).

The team also found a luminescent paint product that absorbs UV rays during the day and would shine throughout the night, which the community could use. The team suggested that the community use the paint on the pathways leading to and around the park, to create an enchanting atmosphere for community members who use the park at night. This would also attract families and drivers to stop by the entrance to admire and use the park.

With this, the team concluded that with some simple improvements, the community could do to get more people interested in using the space; this includes having more garbage cans, seating areas, an LED screen, and an additional sidewalk on the westside of the park for families to have an easy and safe access way.

Solution

Location: 26 Ave - 28 Street S.W.

Killarney-Glengarry Unused Space

Park Pathway Before and After with Luminescent Paint

Student Visual Concept Sketches


Community Association: SilveradoTeam #3: Zach Bishop, Thang Tran, Vivian Dam, and Priyash Bista

The Silverado Community’s unused space is 4 to 5 acres of undeveloped land with a 50 x 50 square foot community garden within. The designated area is essentially an open fi eld with great potential. The community is currently applying for grants to develop an ice rink for the winter and a basketball court for the summer. The community is also looking at the potential of lobbying the City of Calgary for a skate park. The community is hoping to develop some outdoor recreational facilities and possibly a covered area with picnic tables for families and people of all ages to have a gathering place.

Problem

SolutionTeam 3 revealed a multi tude of recreati onal faciliti es to fully uti lize the vast space given to them. Their design included a hockey rink, basketball court, skate park, and a large pool with a solar water heati ng system. What’s interesti ng about this team’s vision is their idea to engage the community in investi ng in a high-cost recreati on area instead of a low-cost model. The team believed this recreati onal area would be great for kids of all ages. In additi on, the space would have a picnic area for families to hang out and socialize.

For the summer months, the team suggests the community use the recreati on area for acti viti es like swimming, basketball, skateboarding, and picnics. While in the winter months, the community can have skati ng, christmas lights, bonfi res, sledding, snowboarding, winter festi vals, ice sculptures, and snow-fort building competi ti ons.

The unused space is an undeveloped open fi eld. The community currently has no recreati onal areas for youths over the age of 12 to use and this space could be the soluti on. However, the community is not interested in building a recreati on building as they don’t have the funds to build and maintain the structure. The soluti on should take into considerati on the four seasons of the year, allowing for winter and summer sports to be played within this space.

Location: Silverado Blvd - Silverado Drive S.W.

The team also proposed a large, fl at stone that would have the community’s name etched into it, as well as signatures at the bott om to commemorate the opening of the park. The team came up with the idea to have families purchase saplings to plant at designated locati ons around the park to have it “grow with the family”. With this, a ti le can be purchased with a phrase etched into it and this will help miti gate some of the costs associated with building the facility with the use of crowdfunding; this also promotes a sense of belonging for the families that would like to donate.

Silverado Unused Space

Silverado Layout Before and Aft er


Community Association: Rutland-Lincoln Park

Team 4 wanted to bring back the wonder and excitement to the children living in the community by creating a gazebo and playground resembling a tree. The theme of the park was an enchanted forest that would create mystery, adventure, and excitement for the children. The playground would be made from repurposed materials and have a tree house jungle gym structure. There would be interactive and educational signs and game tables around the playground for children and parents to use.

In addition, the team came up with the idea to have a heated pavilion that is solar lit. This pavilion structure would be a place for people to relax and interact. The team suggested including several picnic tables around the pavilion for the community to come together to eat and socialize.

Team #4: Ryan Macintyre, Mark Michell, Jonathan Audet, and William Conner

The Rutland-Lincoln Park Community’s unused space is 85’ x 16’ wide. The land is on a Calgary housing property and is right across the street from Mount Royal University.

Problem Solution

Location: 44 Ave - Richardson Way S.W.

Early this past year, the Lincoln Park was torn down and it is now unfortunately a vacant space. The community is having a hard time figuring out how to utilize the space. The unused space needs to be an appropriate place for children of all ages to hang out and engage with their neighbours.

The team proposed the community get funding grants from the Institute for Sustainable Energy, Environment and Economy (ISEEE) at the University of Calgary, and create partnerships with Prairie Sun Solar and the Solar Energy Society of Alberta, to build the playground.

Lincoln Park Unused Space

Student Playground Structure Idea

Student Visual Concept


Community Association: Cliff Bungalow-Mission Team #5: Patti Derbyshire, Patrick Moskwa, and Sheldon Semmler

The Cliff Bungalow-Mission Community’s unused space is 50’ x 6’ wide; it is a small strip of land that occupies the space between a surface parking lot and a neighbourhood street. This is one of the few places on 4th Street that people can experience green grass.

Location: 21 Ave - 4 Street S.W.

Month Pop up Concept Materials CostJanuary • Ice Cube Curling Daily

• Daily BonspielsSmooth Rock or Shaped Ice Cubes

$0 - $10

February • Snowsuit Socials Own Snowsuit and Dress It Up

$0 - $100

March • Snow Beasts Cooler, Shovels, Pails, and Saw

$0 - $60

April • Maple Festi val Maple Syrup Popsicle Sti cks

$150 (pay to parti cipate)

May • The Lilac Festi val• Urban Reef (fl exible seati ng system)

Plywood + Metal Rods $500 - $40K

June • The Sled Island Festi val• 50 Foot Golf Green Daily Tournament

Home Supplies $25 Max

July • Month-long Bumbershoot • Projecti on Night Picnics

Projectors + Umbrellas $200

August • Free Litt le Library • Lego Social Games

(8) - 2”x4”PVC Piping

$24 $100

September • Yoga Pride Paying Instructor $100October • Phantoms of

Rouleauville Sculpture Garden

Wet RecycledFabrics (bedsheets etc...)

$0 - $40

November • Winter Discotheque• Glow Games

Glow Sti cks Recycled Water Bott les, Joust App

$0 - $100

December • Starry Nights • Snow Constellati ons

Cardboard, Paper, FlashlightsSky Map

$0 - $100

Pop-up Concept Almanac

Cliff Bungalow-Mission Unused Space

Problem

The unused space is in a high traffi c area that is easily overlooked. It is underuti lized and has a single tree line which constricts its availability and use of the space. The community fi nds it a challenge to come up with creati ve soluti ons that would fi t the limited space.

Solution

Patti Derbyshire, the Chair of Entrepreneurship, Marketi ng & Social Innovati on for Mount Royal University, and team members enthusiasti cally took on the Cliff Bungalow-Mission Community’s limited space challenge, to demonstrate that even the ti niest of spaces has the capacity to achieve amazing results. By leveraging the high amount of traffi c adjacent to the space, the team came up with the idea of a pop-up concept almanac (a calendar for the coming year that demarcates ti mes of signifi cant events and phenomena). This idea does not only att ract an audience from the busy street, but is also fl exible, accessible, and inclusive to the diverse background of members in the urban community.

With this, using the metaphor and imagery of the almanac, the team wanted to feature a conti nuous series of ‘pop-up parklett e’ concepts curated, programmed and/or re-purposed with and by community members. Similar to pocket festi vals, they created a monthly off ering of new, interacti ve, and aff ordable acti viti es, and included the associated cost and materials needed for each pop-up. Their detail strategic concept plan is listed as follows:

Almanac Poster IdeaThe team also incorporated the idea of having the trees connected to music, which could be used throughout the year, as people pass through the area the trees would play. These trees would capti vate people to stop and explore.

All Season Idea Materials Cost

Trees Make Volume 06 Trimet Bundle

(1) 37 x 33mm Monocrystalline Solar Cell (1) Metal Cassett e Mechanism #2 1x 2.0V © Voltage Trigger(1) 2N3904 NPN Transistor(1) 2N3906 PNP Transistor(1) 2.2K Resistor(3) 4700µF Electrolyti c Capacitor

$21.20

Phidget Interface Kit 8/8/8

The Phidget 8/8/8 Interface Kit uses the very common USB interface to connect 8 analog inputs, 8 digital inputs and 8 digital outputs to your Phidgets sensor network.

$80.00

Samsung Chromebook $269.00

Handmade Chimes (8) Bott les, Metal, and Recycling

$0 - $50

All Year-Round Interactive Trees

Visual Concept Sketch


Acknowledgments

Student and Faculty Participants

• Grant Lahring• Wade Lahring• Cam Robertson• Alyssa Steel• Andrea Dubak• Quinn Wilton• Sofi ya Gulyayeva• Chloe Jacobson• Zach Bishop• Thang Tran

Mentors

• Lynda Beach (Shell Canada Representati ve) – Milestone 1 • Tyler Massie (Design4Change, Managing Director) - Milestone 1, 2, 3 • FUSE (University of Calgary, Student Associati on) - Milestone 2 • Voyant Marketi ng (Mount Royal University, Brand Studio Capstone Course) - Milestone 2 • Bernie May (President & CEO of Practi cal Managers Inc. - Milestone 3 • Toni Guff ei (Mount Royal University, Marketi ng Professor) - Milestone 3• Patti Debryshire (Mount Royal University, Chair of Entrepreneurship, Marketi ng & Social Innovati on, Design4Change, Creati ve Director) - Milestone 3

Judges

• Alana-Dawn Erikson (SAMRU)• Darrell Marti ndale (Shell Canada Representati ve)• Connie Van Der Byl (Mount Royal University Assistant Director, Insti tute for Environmental Sustainability)• Mike Cundall (Killarney-Glengarry Community Associati on President)• Bernie May (President & CEO of Practi cal Managers Inc.)

• Vivian Dam• Priyash Bista• Ryan MacIntyre• Mark Mitchell• Jonathan Audet• William Conner• Patti Derbyshire• Patrick Moskwa• Sheldon Semmler

Community Associations

• Hillhurst-Sunnyside• Killarney-Glengarry• Rutland-Lincoln Park• Silverado• Cliff Bungalow-Mission

Sponsors

• FirstEnergy Capital • Bissett School of Business• Enactus, Mount Royal University Chapter• FUSE, University of Calgary Chapter• Insti tute for Environmental Sustainability, MRU • Insti tute for Innovati on and Entrepreneurship, MRU• Insti tute for Nonprofi t Studies, MRU • Rati onal Middle Energy Series (RMES*) • Voyant Marketi ng• SAMRU• Shell Canada

*The Rati onal Middle Energy Series is sponsored by Shell Oil Company (Shell).

Thank you to the students, faculty, communiti es, mentors, judges, and sponsors who parti cipated and supported The FirstEnergy Capital Making Waves Clean Tech Challenge. We appreciate you taking the ti me out of your busy schedules and helping us make a real and direct sustainable impact on Calgary Communiti es.

firstenergy capital making waves challenge 2014

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