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NATION

WORLD

Strategic Analysis and Research by theCENTER FORSTRATEGY, ENTERPRISE & INTELLIGENCE

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You can accessonline researchvia the Internetby clickingphrases in blue

BUSINESS

CONTENTS NATION WORLD BUSINESS

cenSEI

4 Race to Save the Lives of Filipino MothersFor every 1,000 births in the country, a mother will die. There

the numbers right

The U.N.s plan:A three-pronged strategy to reduce

maternal mortality

14 Is Your Country Media-Literate?With the explosion of traditional and online media, people

must learn to read, listen, watch and download intelligently.

And media must help them

What to do: Media literacy recommendations from the

World Bank

24 San Miguel Builds an Infrastructureand Energy Behemoth

Too big too fast?

raises some brows

When big is bad:

about its moves monopoly

30 Vaccinating Asia Againstthe Eurozone ContagionIf the eurozone breaks up, can new growth paths

No vacancies: In America and Europe, the

jobless ranks keep growing

Money problems: The euro dream turns into a

Whos up, whos down: The world

competitiveness rankings

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rais

W

abo

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Pitching a Novel Idea to Asias Media SummitUser instructions for newspapers, radio and TV programs, and websites?

That was what Ricardo Saludo, managing director of the Center for Strategy,

Enterprise & Intelligence, which publishes The CenSEI Report, pitched to theAsia

Media Summit 2012

session titled Building a Media-Literate Public, about ways to promote media literacy,

the knowledge and skills to critically and intelligently select, access and use mass andonline media.

For his talk, Saludo drew upon his strategic expertise as Cabinet Secretary for many

Asiaweek Magazine

until 2001, and public affairs commentator on radio, TV and print in the past decade,

including his current MWF column in The Manila Times.

Media literacy programs are mostly school-based, he told summiteers at Bangkoks

instruction from class.

them, a product could do harm. So can news reports, opinion pieces, blogs and tweets.

explicit scenes or strong language. The idea then is for journalistic material and websites to carry media literacy messages like:

Know your information sources. Validate news through multiple reports. Listen to opposing sides. Report errors.

The CenSEI Report.

CenSEI Managing Director Ricardo

Saludo addressing Asia Media

Summit 2012, held May 29-30

in Bangkok: Media needs user

instructions AIBD/AMS