The First “C”of SEO

“What is SEO?”Asks the 65 year old Korean woman

who’s never done a search…

If you’ve done a search

Position Click thru Click thru

1 42.30% 33.84%

2 11.92% 9.54%

3 8.44% 6.75%

4 6.03% 4.82%

5 4.86% 3.89%

6 3.99% 3.19%

7 3.37% 2.70%

8 2.98% 2.38%

9 2.83% 2.26%

10 2.97% 2.38%

How are the sites ranked?

it’s SIMPLE

it’s SIMPLE= Relevance

Relevance =

2 C’s of SEO

1. Content(signals)

Telling Google what your content is

Internet Library

Websites

Books

#1Title Tag

...but people still want to use their co. names or brands

• #59 for “seattle web design”

• Title: Webcami Site Design – Cami MacNamara - West Seattle

Web Design - Seattle, WA – Social Media

• 92 characters long

• Google truncates the titleWebcami Site Design – Cami MacNamara – West Seattle

Web Design ...

Hi, My name is Cami MacNamara

Hi, I do Seattle Web Design

Title:

Clear Concepts - Seattle Website Design, SEO, Content Management

Page 9 for “Seattle Web Design”

The further left, the more credit & the fewer words, the more focused

Other

‘s

H1 Tagsand other header tags

h1

h1

h2

Images

Logo Name? Alt = ?

logo_page3design_home.jpg

logo_seattle_graphic_design.jpg

Better version = better signalsalt="PAGE 3 DESIGN - Click to return home

alt=“Seattle Graphic Design Co Logo”

Meta Description

Next UpThe 2nd C