first annual report
TRANSCRIPT
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ANNUAL REPORT: 2015-2016
ORANGE TECH
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SESSION’S LANDMARKSA. EXECUTIVE SUMMARY
C. COMPANY’S OVERVIEW
B. ORANGE TECH: EVOLUTION DURING FIRST YEAR
D. STRATEGY FOR THE NEXT YEAR IN BUSINESS
E. DESCRIPTION OF THE TEAM, ITS DYNAMIC AND EVOLUTION
F. CLOSING
ORANGE TECH
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EXECUTIVE SUMMARY ORANGE TECH
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THE COMPANY: CORPORATE STRATEGYORANGE TECH
HIGH QUALITY GOODS + FRESHNESS
+ SERVICE----------------------------------BE YOUR PERFECT HALF
OUR MISSION1. Be the profit margin leader2. Be the technology leader3. Be the high service provider in
the market4. Provide the most reliable product
on the market
OUR VISION
AUSTIN BUSINESS ORIENTATED
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COMPETITIVE PRIORITIES ORANGE TECH
HIGH END
1
2
3
4
QUALITY
FLEXIBILITY
COST
TIME
Set of features requested by consumers that permit a
brand to differentiate
INTRODUCTION GROWTH MATURITY DECADENCE
PRODUCT LIFE CYCLE
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MARKETING DEPARTMENT
ORANGE TECH
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MARKETING STRATEGY
MARKET RESEARCH
CUSTOMER NEEDS
USES OF THE
PRODUCTDEMAND PRICING
BRAND DESIGN
FEATURES PRICE SALES
ADVERTISEMENT
ORANGE TECH
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MARKET RESEARCH ORANGE TECH
USE OF THE PRODUCT1. CUSTOMER NEEDS
2. USE OF THE PRODUCT
3. DEMAND PER CITIES
4. PRICE WILLING TO PAY PER CITIES
FEATURES NEEDED IN EACH BRAND
CITIES TO OPEN
SALES /WEB OFFICES
PRICE AND ADVERTISEMENT
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BRAND DEVELOPMENT
1 2 3
ORANGE TECH
O’WAYSO’REKA O’GOLD
Innovator Traveler Mercedes
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SALES AND WEB CENTERS ORANGE TECH
REVENUES = MAXIMUM PRICE X DEMAND
COSTS = PRODUCTION COST + OPEN COSTS + SHIPPING COSTS PROFITABILITY
FIRST ROUND
SECOND ROUND
THIRD ROUND
WEB CENTER
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OPERATIONS DEPARTMENT
ORANGE TECH
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OPERATIONAL STRATEGY
PLANT DECISIONS
PLANT LOCATION FIXED PLANT CAPACITY
PRODUCTION POLICIES
DAY-TO–DAYCHANGES
STOCKOUTS
ORANGE TECH
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MACROECONOMIC ASPECTSLATAM has been taking a
serious look into advancing its technology and
infrastructure
Production Cost Index is low (74)
Market Size is huge and shipping cost is low from LATAM to NORAM
LATAM: SAO PAULO
PLANT LOCATION ORANGE TECH
FINANCIAL ASPECTS MARKET ASPECTS
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12 units/ day (Through prediction from the
productivity of our sales people)
Incur a huge debt if we buit 50 units/day
High end products- we do not expect huge surge in sale
FINAL DECISION: 25 UNITS/ DAY
FIXED PLAN CAPACITY ORANGE TECH
DEBT-FREE POLICYMACROECONOMIC ASPECTS SEGMENT CONSIDERATIONS
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• GOOD COMPENSATION + HIGH SALARY --> HIGH PRODUCTIVITY EXPECTED (around 80%)
• INVESTMENT IN R&D CHANGEOVER
• REPLENISHMENT POINT: SECURITY CUSHION 150 INVENTORY UNITS
PRODUCTION DECISIONS ORANGE TECH
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• QUARTER 3: REPLENISHMENT POINT• FIRST MOVE: Prioritized O’WAYS against O’REKA
• CORRECTION APPLIED: Current Priority O’REKA
• QUARTER 4: MARKETING AND MANUFACTURING DECISION• BRAND IMPROVEMENT: New and improved brand, O’WAYS LITE • Lower Price• Better Features.
• UNWANTED INVENTORY DECISION: Selling of O’WAYS Stock.
CHANGES IN PRODUCTION POLICIESORANGE TECH
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In production, we try to minimize stock out and meet customers demand
In order to minimize stock outs, we have to increase the changeover frequency of our production.
MANAGING STOCKOUT ORANGE TECH
EXAMPLE
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HUMAN RESOURCESDEPARTMENT
ORANGE TECH
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HR. STRATEGY
NUMBER OF EMPLOYEES
SALES FORCE WEB SALES FORCE
LABORAL POLICY
INITIAL COMPENSATIONS
IMPROVEMENTS POLICY
ORANGE TECH
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COMPENSATION POLICY ORANGE TECH
Focus on achieving the best level of compensation in the market
COMPENSATION CRITERIA
Increase of productivity- high salaries and minimum health benefits package
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CHANGES APPLIED ORANGE TECH
IMPROVEMENT OF NORAM WORKFORCE COMPENSATION
Due to the importance given to health care
benefits, we implemented an
EXPANDED COVERAGE
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FINANCIALDEPARTMENT
ORANGE TECH
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FINANCIAL STRATEGY
DEBT-FREE POLICY MARKET PROFITABILITY STUDIES
ORANGE TECH
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COMPANY’S OVERVIEWORANGE TECH
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FINANCIAL OVERVIEW ORANGE TECH
FIRST among competitors in… A. Total PerformanceB. Financial PerformanceC. Human Resource
ManagementD. Asset Management
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FINANCIAL OVERVIEW ORANGE TECH
Generated 4.5 million revenues in last two quarters of the year
Trend: Upward slope
GROSS PROFIT MARGINREVENUES
45% gross profit margin in the last quarter
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FINANCIAL OVERVIEW ORANGE TECHEARNINGS
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MARKET OVERVIEW ORANGE TECH
ORANGE TECH SHARES MILESTONES- One third of the market share in the
computer industry- Obtained over 40% market share in
both innovator & traveler market
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MARKET OVERVIEW ORANGE TECH
ORANGE TECH SHARES
MILESTONES- HIGHEST brand judgement for O’REKA
in innovator segment
- HIGHEST brand judegement for O’WAYS LITE in traveler segment
- Both brands are recommended byCustomer Union
- HIGHEST Reliability index of the industry
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STRENGHTSGENERAL PERFORMANCE: BEST Balanced Scorecard in
the Market
LOYALTY: BEST Reliability score in the Market, TOP Rated brands for Innovator and Cost Cutter
SEGMENT SHARE: BEST Performers in Traveler and Innovator
LIQUIDITY: GROWING Tendency in Revenues, GROWING Cash levels, DEBT-FREE Company
WORKFORCE SATISFACTION: MOST Productive and Satisfied in the Market
SWOT ANALYSIS ORANGE TECH
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WEAKNESSESADVERTISEMENT RATING: ACCEPTABLE for O’WAYS and
O’GOLD, POOR for Innovators.
PROFITABILITY: NEGATIVE RE and Operating Margin for the moment, but improving.
INVESTMENT IN THE FUTURE: WORST in the industry
DIVIDEND POLICY: DIFFICULT To provide dividends until next year because of the investment required to make the firm grow.
SWOT ANALYSIS ORANGE TECH
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OPPORTUNITIESNEW BRANDS: DOMINANT Company in Mercedes
Market for Q5.
HIGH END POSITION: LESS Efect of Seasonability.
SWOT ANALYSIS ORANGE TECH
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THREATSSEASONABILITY: BAD Perspectives for next
Quarters.
STRONG COMPETITORS: ENTRY of New Competitors into our chosen segments.
SWOT ANALYSIS ORANGE TECH
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FUTURE STRATEGYORANGE TECH
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FUTURE STRATEGIES ORANGE TECH
To respond to the changing external environment, competitors’ moves, and customer needs…
1. IMPROVE CURRENT BRANDS: We will review market research reports and invest in R&Dof computer components so as to improve our brands tofit customers’ needs better
2. INTRODUCING NEW PRODUCT BRAND: We will expand our brands to satisfy a larger & highermargin market to maximize earnings and profits
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FUTURE STRATEGY ORANGE TECH
To respond to the changing external environment, competitors’ moves, and customer needs…
3. ADD NEW SALES CHANNELS: We will open new sales offices and web centres in different locations so as to diversify risks
4. MANAGE HUMAN RESOURCE: We will pay our employees better than the averagesalary in the market so as to encourage and motivatethem
5. MANAGE MANUFACTURING PRODUCTIVITY: We will invest in improving the changeover time and production cost.
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TEAM DYNAMICSORANGE TECH
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ORANGE TECH TEAM ORANGE TECH
1. CORE VALUES: 1. RESPECT2. FRATERNITY3. COLLABORATION
2. EASY DECISION MAKING PROCESSES
3. GOOD FRIENDS
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THANK YOU FOR YOUR ATTENTION
Una ZhaoyanGloria Ho
Andries VenterFernanda TattoJudit Mompín
ORANGE TECH