Mozilla and Mobile

November, 2009

Firefox is going mobile.

You took back the Web.Now take it with you.

Our vision for mobile

For usersYour Firefox wherever you go

For developersA platform for creating rich mobile applications

User experience key principles

1. Typing on a mobile phone is hard - a bid farewell to typing long, painful URLs

2. Every pixel matters - Firefox should not get in the way

3. The browser you know - Awesome Bar, add-ons, Weave Sync, performance & security

So let’s take a look

Awesome barcombined URL and search

send your searchto any engine

most frequent/recentsites

matches text in page titles, not just URLs

favicons aid visual id

synchronized withFirefox on your PC

Tabbed browsing made easy

thumbnails for easyselection

new tab

intelligent memorymanagement

Swipe for controls

bookmark / back / forward

tools

Getting out of the way

“Awesome bar” pans offthe screen

double-tap tozoom in/out

Add-onsmake the browser look &

act the way you want

ratings/recommendationsor search the catalog

download managerand preferences

Your Firefox wherever you go

• Don’t start from scratch

• A new phone shouldn’t force you to re-create your online life

• Your favorite sites, awesome bar and passwords should travel with you

• Get up and go

• Walk away from your desk, take your open tabs with you - pick up where you left off

Under the hood

• The same browser engine as Firefox 3.6 desktop

• Leading Web compatibility

• Optimized for ARM processors

• Includes “TraceMonkey” just-in-time JavaScript compiler

• HTML5

Mobile developer hell

To hell with it• Multiple platforms -- each with their own SDKs,

distribution mechanisms and security models

• Which platforms? For Which Users? Port, test, update and support that application

• This "plumbing" work dampens innovation, distracting from development of the core technology

• The modern Web browser: Reduce risk and development time, maximize reach for app developers.

HTML5

• Location-Aware Browsing (geolocation)

• Web workers

• Offline storage

• <canvas>

• <svg>

• Native JSON

• <video> and <audio> tags

Mobile Emblem Challenge

Congrats to Yaroslaff Chekunov, winner of the “Firefox Goes Mobile” design challenge!

Take the Mobile Add-on Challenge

Stay Tuned...

• 2009: Firefox for Maemo

• Future Platforms: Windows Mobile, Android

• Download: Firefox beta 5 for Maemo devices, Firefox emulator

• Check out: SUMO for mobile and Add-ons for mobile

Stay Connected

Firefox.com/mobileTwitter.com/MozMobile

Facebook.com/firefoxformobileYouTube.com/firefoxformobile

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Mozilla and Mobile

November, 2009