firefox 3.5 launch: creative workshop
DESCRIPTION
Help us promote the upcoming Firefox 3.5 by tapping into your creative skills. The workshop presentation covers things like: * Why creative & visual design is important * How to contribute * Design guidelines * Community store / t-shirts * What affiliates are * Why affiliates are important * Existing affiliate buttons & creating new buttonsFor more information, visit: http://www.spreadfirefox.com/node/4106TRANSCRIPT
Submit New T-shirt Designs for Firefox 3.5!
Submit New T-shirt Designs for Firefox 3.5!
OPENOPEN
COMMUNITYCOMMUNITYFASTFAST
VideoVideo securesecurePrivate browsingPrivate browsing
tabstabsCUSTOMIZABL
ECUSTOMIZABL
EGLOBALGLOBALperformanceperformance
Zoom!Zoom!
personalpersonal
organicorganic
Awesome!Awesome!FreeFree
accessibleaccessible
Etc…Etc…
IMPACTIMPACTSTANDARDSSTANDARDS
3.53.5
BETTERBETTERFunFun
FoxyFoxy
L10nL10n
Enhanced performanceEnhanced performance
www.mozilla.com/about/logo
What you see is what you get!What you see is what you get!
http://communitystore.mozilla.org/
SUBMIT YOUR FIREFOX 3.5 DESIGNS TO THE COMMUNITY STORE
“spread firefox” “fx3.5”
TAKE PICTURES &TAG YOUR PHOTOS on Flickr
www.intothefuzz.comwww.musingT.com
MozCreative
https://mail.mozilla.org/listinfo/design
BLOGS:
TWEETS:
DESIGN LIST:
Follow us along…!
Now…..lets talk Affiliates !!Now…..lets talk Affiliates !!
SpreadFirefox.com: Affiliates
What is it?
• The Affiliate Program is an easy way for people to “spread” the word about Firefox by using Firefox download buttons (also known as Affiliate Buttons).
Affiliates Buttons
• This is what Affiliates’ Buttons look like!
• Come in 8 languages now• Different styles, shapes,
colors & themes to play with!
Why are Affiliates important?
• They are one of the first ways people find out about Firefox.– For example, Affiliates helped to spread the
word about Download Day (+34 million impressions)
• They are one of the best (and simplest ways) to get people who are interested in Firefox involved in Spreading Firefox – +800 Affiliates and counting
• They help give Firefox its’ personality– Where people post buttons– How people make the buttons their “own”.
How do I start?
• There are four easy steps to start getting involved:1) Join SpreadFirefox.com2) Get/Create Affiliates Buttons
• Get them: http://www.spreadfirefox.com/affiliates/homepage#getbuttons
• Make your own: http://www.spreadfirefox.com/affiliates/create_buttons
3) Post Buttons• Blog/Website/Social Media Profile
4) Earn Points!• As people click on your Affiliates buttons, you get points
So, what do I do, again?
• Here are a few things to keep in mind if you want to make sure your point totals are accurate:– 1) Make sure you’re signed on if you are downloading
buttons from SFx.com.– 2) After downloading the button, you need to make a
few changes to the code by hand• Button label• Make sure your id number is correct (its your SFx id number)• url where button is hosted
For example….
• For example, edit everything in red:<a href="http://www.mozilla.com/firefox?from=sfx&uid=[MY
USER ID HERE]&t=[MY BUTTON LABEL, it can be whatever i
want]"><img border="0" alt="Spreadfirefox Affiliate Button" src="[this is the url where
my button is hosted, like http://www.lauramesa.com/spreadfirefoxsfximage1.png]"
/></a>
Umm, then what?
– 3) If you are creating a new button, you should use Illustrator, Photoshop or another graphic design tool to modify the file. You can also create your own from scratch.
• You must still edit the source code in order to ensure you get credits for download
– Button label– Id number (SFx id)– url where button is hosted
Yay! Buttons created! Now what?
• Now that you’ve finished creating your buttons and updating the code…you get to post your buttons!
• Where?• Blogs• Social Media pages• Websites your own or
manage
Last thing to remember…
• Make sure any buttons you create or modify adhere to the guidelines found http://www.mozilla.com/en-US/about/logo/
• Happy Button Making!
Resources
• Events Calendar: http://www.spreadfirefox.com/event• Materials: http://spreadfirefox.com/resources• Mozilla Brochure: http://mozilla.org/about/brochure/• Community Marketing Guide
– https://contribute.mozilla.org/Marketing/Events– https://contribute.mozilla.org/Marketing/Public_Speaking
• Collaboration via bi-weekly meetings, mail list & Spread Firefox news
Tracking the Success
•Write up a post on SFx (www.spreadfirefox/ cmt)
•Take photos & video: ‣ #Fx3.5 (Twitter & more) “‣ spread firefox”, “fx3.5” (flickr)
•Write up a summary on your blog •Gather testimonials
How can we help?
• Help formulate ideas •Help upload art/buttons• Review art work for
feedback• Connect you with local
community members• Find us on Mozilla IRC
#marketing
What’s in it for you?!
• New Friends!• Show off your skills!• Gain experience!• Have FUN!• So much MORE!
Get in Touch
•Find us on Mozilla IRC #marketing •Drop us a line at [email protected] or
[email protected]•Join [email protected] •Join our bi-weekly calls marketing calls
