FIRE UP YOUR PROFILE

Business Success Workshop

COMMON QUESTIONS ABOUT LINKEDIN

Who needs LinkedIn?Why do I care?Where will I interact?What can I do?How will I find people and groups?When will I find time for LinkedIn?

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WHO NEEDS LINKEDIN?Job seekersEntrepreneursRecruitersEmployersProfessionalsRetired

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ARE YOU USING LINKEDIN?How many of you have a LinkedIn

account?Who is actively using LinkedIn?Do you have a Fired Up Profile? How

do you know?Are you using other social media?

Facebook? Twitter? Pinterest? Other?

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WHY DO I CARE?

Besides showing your expertise and building your networking skills, by developing your Profile on LinkedIn, you will be forced to define and describe who you are as an entrepreneur or job seeker.

Your Profile is more than LinkedIn, it’s all about you, and the environment you create.

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YOUR PROFILE IS A MARKETING TOOL

Your Profile is an effective marketing tool for your business or job search. Using social media to build relationships takes time and planning, but there is no financial cost and there are many rewards.

See Pg. 179, Fire Up Your Profile For LifeWork Success for list of prompts.

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LINKEDIN PROFILE ELEMENTS

Head shotHeadlineSummaryExperienceEducationSamples of your workAssociations/Business Connections RecommendationsEndorsements

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YOUR SUMMARY IS THE KEYGet their attention in the Summary

so they will keep reading.Know who you want to speak to. Make your summary into a one

sentence “Headline” under your name.

Include a call to action.

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INTRODUCE YOURSELF IN THE SUMMARY

What you doValues and strengthsAccomplishments you are proud ofA hobby, sport, food or leisure activity

Get their attention in the Summary and they will read on.

Fire Up Your Profile For LifeWork SuccessProfile pg. 179Strengths, Skills, and Character pg. 110-

113

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CALL TO ACTION

Whether your audience is a current or potential customer or a prospective employer, let them know what you want them to do next. Do you want them to:  Read your blog. Connect with you.Send you an email message.

Be sure to give your contact information where it is readily visible.

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WHERE WILL I INTERACT?

LinkedIn is a social neighborhood you create:You choose your neighbors.You decide what you want to say to

them and what voice you want to use.Introduce yourself with more than the

template “I would like to add you to my professional network”.

Build relationships beyond your inner circle.

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EXPAND YOUR CIRCLE OF INFLUENCE

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CREATE YOUR IDEAL NEIGHBORHOOD

Use plain paper & colored pens.Draw, write, or list the people,

businesses, and groups you would have in your ideal neighborhood.Friends/FamilyColleaguesClients/CustomersBusinesses/AssociationsLandscape

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THINK ABOUT YOUR PURPOSE

Build your network.Look for a job.Market your product or service.Find a business opportunity.Connect with associations and

businesses.Share your interests.

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WHAT DO YOU WANT TO BE KNOWN FOR?

Product or service Skills and experience Education Character Values Personality Responsibility Humor Expertise in your career field Creativity

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WHO IS YOUR PRIMARY AUDIENCE?

EmployerCustomerClientColleagueFriends

You may be looking for a job while freelancing and going to school. Know your primary objective—there may be conflicts.

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WHAT CAN I DO WITH MY PROFILE?

Increase your visibility to employers, customers, and clients.

Learn from other professionals.Research companies of interest.Demonstrate your skills and

accomplishments.See interest and responses to your

profile.

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YOUR FIRED UP PROFILE WILL PREPARE YOU

Your profile will prepare you for:A business planResumeCover letterIntroductionsEmployment reviews“About” page on your websiteBio for

articles/speeches/presentations

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INFORMATION YOU WANT TO SHARE

Your nameContact informationSocial mediaAccomplishments

For more ideas see pg. 185-186 in Fire Up Your Profile For LifeWork Success

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CONTACT INFORMATION YOU WANT TO SHARE

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THINGS TO DO ON LINKEDINJoin groups of interest (groups are

different than business pages).Interact with discussions.Share your knowledge.Connect with people you know or

have worked with—tell them why you want to connect.

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JOIN GROUPSAsk people you know for an

introduction and see what groups they are in.

Do a search for subjects or groups.Search for Businesses, Associations,

Networking groups.Find an open group in the Group

Directory. http://www.linkedin.com/directory/groups/

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HOW WILL I FIND GROUPS?

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ADD OR LEAVE A GROUPP

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CHANGE GROUP UPDATESP

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FIND YOUR GROUPSP

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SHOW GRATITUDE

Recommend people (not the same as endorsements.)

Ask for recommendations.Show appreciation for the work of

others.Share information of interest from

friends and colleagues.

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ADD DOCUMENTS, PICTURES, PPT

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STOP INVITATIONS YOU SENT

Be careful to not send invitations to join LinkedIn to your address book. Be selective.

If you need to stop the invitation reminders from going out to your contacts, go to your LinkedIn "Inbox/Invitations/Sent" folder.

Open each pending invitation and click on the "Withdraw" option.

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SELECT WHO CAN SEND YOU

LI INVITATIONS Click on “Settings” under your name on

the right side of the page. Click on “Communications” on the left

side of the page. Click on “Select” only people who

appear in your "Imported Contacts" list. Click on “Save changes”.

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SOCIAL REPUTATIONMaintain a professional reputation on

social media. You never know who is connected to

whom in your network.Everything you put on the internet

leaves a footprint.Social sites are a business that will

continue to find ways to market you and your network.

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PERSONAL CONTACT

“Personal contact and face-to-face conversations are still the best way to network and build relationships for work and business, but LinkedIn is a professional social media tool for introductions and follow-up to enhance and expand your social network.”

Fire Up Your Profile For LifeWork Success, by Nancy J. Miller, M.S

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BEST WAY TO NETWORK

Go to meetingsAttend social eventsVolunteerGet training if neededMeet peopleIntroduce yourself on LinkedInFollow up on LinkedInBe ready for unexpected

opportunities

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WHEN WILL I FIND TIME?Social media tools when used well can

expand your opportunities by showing you have usable technology skills, are willing to learn, and by making your skills and experiences visible to a broader audience.

The amount of time and energy you spend on social media will depend on your career field, your customers, and your type of business.

Take an hour a week or an hour a day and see how you can market your career or business.

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SIGN UP – IT’S FREEP

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LINKEDIN COMPATIBLE APPLICATIONS

Compatible Apps: SlideShare, CardmunchCommon Image providers: ow.ly, twitpic,

TwitrPix, TwitterCommon File Formats and Sizes

supported for Upload (File size may not exceed 100 MB):Presentations: .pdf, .pptDocuments: .pdf, .doc, ..odtImages: .png, .gif, .jpeg

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FIRE UP PROFILE FOR LIFEWORK SUCCESS

For more information on how to create a fired up profile go to:Creative LifeWork Designwww.njmiller.weebly.comBuy the book, “Fire Up Your Profile

For LifeWork Success” available on Amazon and Barnes & Noble websites.

Email Nancy: clwd@tealpublishing.com

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