fire apparatus mag & fire rescue1 partnership overview
TRANSCRIPT
Fire Apparatus Magazine and Fire Apparatus Magazine and FireRescue1 Partnership - FireRescue1 Partnership -
OverviewOverview
February 2009
Kelly SpencerPraetorian Group, Inc.200 Green St. Suite 200San Francisco, CA 94111
(415) 962-8324
Partnership Benefits for YOU:Partnership Benefits for YOU: FireApparatusMagazine.com will be redesigned and easier to FireApparatusMagazine.com will be redesigned and easier to
navigate navigate
You will have an opportunity to make more money. More You will have an opportunity to make more money. More products to sell = more money in YOUR pocket products to sell = more money in YOUR pocket
Co-promotion of each entity in print/online – more exposure all Co-promotion of each entity in print/online – more exposure all aroundaround
Mutual sales support for online sales and revenue generationMutual sales support for online sales and revenue generation
We are nice people and you will have instant friends at the We are nice people and you will have instant friends at the next tradeshow next tradeshow Meet our
Team:Questions
aboutSales?
Ask Kelly Spencer
Our CEO, Alex Ford
Questions about
the site?
Ask Jon Hughes
eBlastseBlasts
WHAT:WHAT: eBlasts are eBlasts are exclusiveexclusive email alerts email alerts that give your client the that give your client the opportunity to make a big opportunity to make a big splash splash
WHEN TO SELLWHEN TO SELL: New : New product announcements, product announcements, promoting tradeshow promoting tradeshow presence or delivering presence or delivering specific messages.specific messages.
HOW MUCHHOW MUCH: $3,000 each: $3,000 each
FREQUENCY: 12 per year 12 per year (Sample eBlast above)
eNewslettereNewsletter
WHAT:WHAT: eNewsletters are eNewsletters are non- non- exclusiveexclusive ads that ads that intermingle with content intermingle with content (news and information). (news and information). Placement is valuable Placement is valuable because it is positioned because it is positioned alongside articles, job alongside articles, job information and breaking information and breaking news.news.
HOW MUCH:HOW MUCH: $750 each $750 each
FREQUENCY:FREQUENCY: 24 per year 24 per year
SPECS:SPECS: 50 words, a live link, 50 words, a live link, and an image 130 x 130and an image 130 x 130
(Sample insertion above)
““What’s Hot” on the HomepageWhat’s Hot” on the Homepage
WHAT:WHAT: The “What’s Hot” The “What’s Hot” section resides in the prime section resides in the prime real estate of the homepage. real estate of the homepage. This area attracts visitors This area attracts visitors who are most interested in who are most interested in learning about the hottest learning about the hottest companies in the industry.companies in the industry.
HOW MUCH:HOW MUCH: $250 per week $250 per week
FREQUENCY:FREQUENCY: 52 slots per 52 slots per year year
SPECS:SPECS: 50 words, a live link, 50 words, a live link, and an image 130 x 130and an image 130 x 130
(Sample above)
BannersBanners
Tile(160 x 100)
Jumbo(336 x 240)
Sky(160 x 600)
Banners Cont.Banners Cont.
WHAT:WHAT: Banner ads offer a way to gain brand recognition by Banner ads offer a way to gain brand recognition by differentiate your client’s brand. Banner ads are the best way differentiate your client’s brand. Banner ads are the best way to reinforce your client’s brand, make your client a leader to reinforce your client’s brand, make your client a leader among their product segment or promote you client’s specific among their product segment or promote you client’s specific products or events. products or events.
HOW MUCH:HOW MUCH: (See rate card on next slide) (See rate card on next slide)
FREQUENCY:FREQUENCY: up to 4 companies per banner zone per month – up to 4 companies per banner zone per month – yields a 25% share of voice for each sponsoryields a 25% share of voice for each sponsor
SPECS:SPECS: Three zones shown on previous slide Three zones shown on previous slide
ROS vs. HomepageROS vs. Homepage:” ROS” stands for Run of Site which :” ROS” stands for Run of Site which refers to all pages other than the homepage.refers to all pages other than the homepage.
Fire Apparatus Online Rate Card
Product: Rate: Frequency:
eBlast: $3,000.00 /each 12
eNewsletter: 750.00 /each 24
What's Hot: 250.00 /week 52
Directory Listing: 600.00 /year 100
Banners* (25% share of voice each )
Homepage
Tile (160x100) 500.00 /mo 24
Sky (160x600) 1250.00 /mo 24
Jumbo (336x240) 750.00 /mo 24
ROS
Tile (160x100) 500.00 /mo 24
Sky (160x600) 750.00 /mo 24
* Fixed Placements; can be split across up to four advertisers