fiona simmonds resume
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Fiona Simmonds Resume
Fiona Simmonds RESUME
Address: 9 Beach Rd Balcolyn N. S.W 2264
Phone: 0418119638
Email: [email protected]
I’m a business development manager with 16 years experience in the construction and property industry, who is self
motivated with strong client and people management skills. My belief and passion is creating and executing business
development strategies that maximise efficiency and return on investment.
I currently seek an opportunity with a respected company in the property/construction sector where I can utilise
my skills and create and develop market opportunities and appropriate partnering strategies to maximise business
profitability.
Through various previous roles I have experience in all aspects of business development. Strategic partnering,
policies, procedures, new client relations, bid management and preparation, mentoring, marketing, branding,
leadership, research, trend analysis, forecasting, WIP, negotiation, OH&S, environmental statutory and enterprise
bargaining and the ability to understand the clients/customer’s needs and requirements. I am also familiar with
profit and loss statements, balance sheet and accounting standards.
Self development and continuing personal development
Good project and time management skills
Knowledge of business and management principles
Strong analytical skills
Organisational skills
Leadership skills
Ability to work collaboratively
Role
Experience
Fiona Simmonds RESUME
Building Services Engineers Pty Ltd (BSE)
Business Development Manager
August 2012 – Present, North Sydney
BSE, a national multi-disciplinary engineering company, offering professional services that cover a comprehensive
range of building services and sustainability spanning the entire building project’s life cycle. From pre-purchase
inspection, design and construction through to operation and future building adaptations, our multi-disciplinary
engineers collaborate to deliver your project.
Responsibilities:
Overall business development, marketing and overall expansion
Organise and execute the launch of new offices in Brisbane, Perth and Melbourne
Plan and execute a marketing campaign within budget
Understand, develop and utilize all new promotional marketing tools
Create effective follow-up methodology for new business relationships
Prepare news releases, E-Zines, press release, and/or other events,
Organize and execute company introduction engagements
Brand development: differentiation, vision, mission, value proposition
Market research: understanding of the value chain, strategy canvas, SWOT, PEST analysis
Team Development
Marketing and sales strategy: strategic plan
Achievements:
Merc and Dome head office 5,500sqm fit -out Macquarie Park
Upgrade and alterations to Lane Cove Aquatic Leisure Centre
Hills council office Castle Hill make good
Incomplete work on a commercial building at Norwest business park purchased by the hills council
Fit-out 10,000sqm to be occupied by hills council
Zone Substation upgrade Marsden Park, Edmodson Park and Marsden Park South
Panel list for national rollout for Australia Post
Panel list for Police of 1,200 properties for within N.S.W
Executed a new capability statement, profile, project sheets and cv templates
Implemented a new logo, colour and flow through synergies, marketing plan and business plan for the
opening of Brisbane office and marketing on a national basis
Created a new business structure plan
Strategically implemented the selling point of difference with sustainability and partnering synergies
Numerous joint venture partnering opportunities
Employment History
Fiona Simmonds RESUME
Intermain Pty Ltd
Business Development Manager
April 2012 – July 2012, Sydney
Intermain is a multi-skilled commercial fit-out company focusing on high quality joinery and building standards
across hospitality, retail, exhibition and commercial interiors.
Responsibilities:
Overall business development
Create effective pre-project and follow-up methodology for all business projects
New relationships
Strategically implemented the selling point of difference
Expansion of the overall company
CRM implementation
Organise and execute company introduction engagements
Brand development: differentiation, vision, mission, value proposition
Market research: understanding of the value chain, strategy canvas, SWOT, PEST analysis
Team development
Marketing and sales strategy: strategic plan
Ensure efficient and effective marketing, advertising and promotional planning through the marketing department
Achievements:
Fit-out for Feast, the signature buffet restaurant of Sheraton on the Park
Refurbishment of guest rooms for the Sheraton on the Park
Fit-out of McGlades Jewelry Canberra
Make good of 3 industrial units at Homebush for Jones Lang LaSalle
SGA Property office fit out
Update capability statement/profile
New procedures for bid management systems
Sugar CRM implemented
New conceptual design marketing opportunity for Investa
Opportunity for the design and fit-out for the function room in Centrepoint tower
Strategically implemented the selling point of difference with new conceptual design marketing tools
Employment History
Fiona Simmonds RESUME
SME Electrical
Operations Manager
November 2011- February 2012, Newcastle
SME Electrical is a medium sized electrical contractor servicing Newcastle and the Hunter Valley.
Whilst we are only a young company, we employ some 15 operational personnel and are one of three
preferred contractors for One Steel as well as a preferred contractor to Jemena Asset Management.
My role was to consult and execute the turnaround of SME business.
Achievements:
Brand Development: Differentiation, Vision, Mission, Value Proposition
Market Research: Understanding of the Value Chain, Strategy Canvas, SWOT, PEST Analysis
Team Development: Technical Competence assessments and hire and fire of staff
Marketing and Sales Strategy: Strategic Plan
Operations: Operational Plan and Systems
Financial Analysis: In depth look at financials and setup of new accounting practices
Legal Matters: Debt Structures
Employment History
Fiona Simmonds RESUME
Simmonds Electrical Pty Ltd (SE)
Owner and Manager
June 1996 – November 2011,Sydney, Australia
Established in 1996 an award winning leader in electrical and data communication cabling to the building industry
and major private clients throughout Australia.
Responsibilities:
Execute the development and refinement of company’s vision and strategy
Support the overall process of management and corporate decision-making to ensure the organisation
maximises its short, medium and long-term profitability
Liaise with other executive heads on the implementation of the company’s strategic and operational plans
Develop, review, and report on the business development strategy, ensuring the strategic objectives are
well understood and executed by the team
Management of the overall business
Impact the profitability of the company through ensuring strategic and tactical management decisions and
new business development results
Marketing
Competitor and market analysis
Develop and lead the business management team in sourcing, managing and implementing all business opportunities
Execute budgets and prudently manage resources within those budgetary guidelines
Maintain and develop organizational culture, values and reputation in its markets and with all staff, customers,
suppliers, partners and regulatory/official bodies
People Management
Build and lead an effective and cohesive management team
Accounting, P&L, Balance Sheet, P&L forecasting, WIP, project forecasting, month end and finalization of year end
I personally developed relationships with Woolworths, executing my specialised relationship skills, in a short time
frame of 6 months the company was added to the Woolworths preferred contractors panel list, no other contractor
had accomplished a result like this in such a short period of time.
I restructured the business model with the focus of diversification and new relationships, the outcome being
successfully securing $15million worth of contracts for the next financial year a year in advance, forecasting
a 15% profit.
Employment History
Fiona Simmonds RESUME
Projects:
North Shore Private Hospital - Bovis Lend Lease ($3Million)
Centro Bankstown - Brookfield Multiplex ($8Million)
Woolworths Swansea - Hansen Yuncken ($1Million)
Westfield Kotara/Tuggerah Minor Works- Westfield ($250,00)
ALDI Stores - ADCO Constructions ($5Million)
Community Housing - Watpac ($3Million)
Surry Hills Community Centre - Probuild ($2Million) Woolworths Market Square - Mainbrace ($1.5Million)
BER Schools projects - Brookfield Multiplex ($1.5Million)
Anstow - Hooker Cockram (1.4Million)
Coles/Dan Murphy- Hanson Yuncken ($4million)
Australian Federal Police - Broad Construction ($1Million)
Relationships with:
Barangaroo Authority Cushman Wakefield Colliers Savills GJS Property Knight Frank UGL/DTZ SGA Property Group GSA Rice Daubney Nettleton Tribe Crone Partners Leffler Simes Thomson Adsett Suter Architects Ramsey Health Sweet Group Thinc Projects Health Infrastructure Frasers Stockland Westfield Centro QIC Woolworths Sheraton Hotels Trippas White Group GG Espresso
Centrelink DICTA Telstra Lend Lease Watpac Multiplex Richard Crookes Broad Leighton Hindmarsh John Hollands Thiess Hannas Built Laing O'Rourke PBS Property Grindley Constructions ADCO Constructions Mainbrace Walton Construction MSP Projects Pure Projects FDC FiveD Goodman Dexus Investa Jones Lang LaSalle CBRE
Business Development
Centro Bankstown
Nortel Networks (Wollongong)
Green Star Community Centre (Surry Hills)
Royal North Shore Hospital (St Leonards)
St Patricks Estate (Manly)
Fiona Simmonds RESUME
How I open doors to build and retain relationships:
My focus and objective when meeting with potential and repeat clients is all about partnering and company
synergies on how I can best benefit them.
I attend the following on a regular basis:
PIF, PCA FOTI and NAWIC functions
Award presentations
Conferences and seminars nationally
Client forums
Client social days
Sporting events
Other things I do:
Always stratagising how I can best benefit those I meet Prepare and personalise marketing material for each individual client
Highlight point of difference to potential clients on where they can benefit in the industry
Attend and organize client lunches, dinners, golf, sailing and seminars
Most of my relationships are with CEO and Director level
Organize company introduction meetings for all team levels
My clients introduce me to new contacts
Research every client or company and find alliances that already have a relationship
Inform my relationships on what's going on in the market place and they respond in return
Maintain high connectivity on LinkedIn
Company Radical R3 Race day
Business Development
Fiona Simmonds RESUME
I like to take a team approach and encourage communication and be informative to my peers
Business Development
University of Technology, Sydney
Entrepreneur Development Enterprise Business Plan Workshop Sugar (CRM)
Accounting
MYOB
QuickBooks
Levesys
Project Management
Levesys
Total synergy
Green card Induction
Back to work officer
First Aid
Trade Qualification
Hairdressing Apprenticeship (Canberra)
Education
Radford College Canberra
Committee member for Property Industry Foundation (PIF)
Member and Platinum Donor for 4years of The Property
Industry Foundation
Member of National Electrical Association of Australia
Member of NAWIC
Member of Property Council Association
Hobbies
Water Skiing, Sailing
Snow Skiing, Golf,
Dancing, Gym,
Swimming, Bike Riding
Qualification/Affiliations
Committee/Membership
How I Like To Operate
Fiona Simmonds RESUME
Mark Sheldon David Myers
Owner/Director Managing Director
Group GSA SGA Property
Alison Mirams Greg Phillips
Director Head of Delivery
Multiplex Lend Lease
Phil Sloot Ric Wang
Project Manager State Manager
Mulitiplex Watpac
Justin Barry Alan Brown
Managing Director General Manager
Equity CA Fredon
Gary Mitchell Chris Gibbs
Country Manager VP, Solution Sales
BMC Torokina Networks as CA Technologies
Referees