FINNO-UGRIC

CAPITAL OF CULTURE 2016

Introduction

Programme OverviewInitiated by MAFUN in 2013

Objectives Strengthen common Finno-Ugric identity

Raise awareness of Finno-Ugric peoples, languages and movement

Stimulate local development

Excludes administrative capitals of states and federal regions (RF)

Launched for 4-year cycle (2014-2017)

Geographic Rotation

Objective: to cover all 4 regions in 4 years

Geographic Rotation

Bygy - 2014

Bygy-2014: Community Engagement

Entire village involved in capital of culture year True civic activism and emerging rural entrepreneurship (incl tourism)Growing self-confidence and stronger Finno-Ugric identity

Bygy-2014: Creating New Traditions

Byg-Byg: Festival of Finno-Ugric cuisines as flagship event of the year Second festival held in July 2015

Bygy-2014: Visual Branding

Professional designer as part of executive teamRecognizable visual style linked to the identity of Bygy and Udmurtia

Bygy-2014: Partnering with MAFUN

Bygy hosted MAFUN Board meeting (June 6-8, 2014)

Bygy-2014: Key Indicators

60 programme events (incl 5 international)3000 media stories3500 visitors and tourists50 institutional partners5 home accommodation providers5 tourism programmes

Obinitsa-2015: Rich Cultural ProgrammeOver 40 programme events with 10 000 participants (as of July 2015)Extensive participation of kindred Finno-Ugric peoplesExtends across all of Setomaa (including cross-border) Opening Procession of Seto Folk music festival (June 2014)

Photo: Aarne Leima

Obinitsa-2015: Cross-Border CollaborationSeto from both Estonia and Russia (Pskov oblast) engagedFestive opening of cultural capital year in both Petseri (RF) and ObinitsaSeveral programme events held in Petseri Finno-Ugric bird arrives in Petseri from Bygy (October 2014)

Obinitsa-2015: High Public Profile

Professional communication / PR Extensive coverage in online and traditional media => high public awarenessObinitsa TV: Full video archive of the year on YouTube President Ilves at the festive opening of Obinitsa – Finno-

Ugric Capital of Culture 2015 (January 2015)

Finno-Ugric Capitals of Culture: Global Outreach

April 2014: Programme presented at side-event of 13th session of UN Permanent Forum on Indigenous Issues (UNPFII) in New YorkSeptember 2015 (planned): Programme presentation at 30th session of Human Rights Council (HRC) in Geneva

Finno-Ugric Capital of Culture 2016

JurySampsa Holopainen (MAFUN) - Chair

Aapo Ilves (Estonia)

Norbert Kiss (Hungary)

Jukka Mallinen (Finland)

Artem Malykh (Russia)

Three eligible applications

Iszkaszentgyörgy (Hungary)Nagykálló (Hungary)Veszprém (Hungary)

Finno-Ugric Capital of Culture 2016:

FINALISTS

Iszkaszentgyörgy

Veszprém

GOOD LUCK!

SOK SZERENCÉT!