fine-tune your fashion supply chain for the best possible fit
TRANSCRIPT
Material MattersAre real-time insights keeping you on top of trends to better manage your supply chain?
Give consumers the hot summer trends they want. By aligning your supply chain to customers’ buying behaviors and attitudes, you can purchase the optimal mix of materials. Social media analytics enables you to use real-time customer insights to inform your purchase decisions — and meet consumers’ fashion expectations.
We analyzed more than 175,000 social media mentions from October 2014 to March 2015 to learn the top fashion trends around the world. Here’s what consumers want in your market this summer.
Top three materials per region
North America
Denim – 65%Leather – 13%Lace – 12%
Eastern Europe
Fur & Feathers – 87%Denim – 11%Lace – 1%
Europe, the Middle East, and Africa
Denim – 67%Fur & Feathers – 17%Leather – 13%
Top Global Consumer Material Trends (percentage of mentions)
42%
18%
13%3%
3%
21%
DENIM
LEATHER
LACE
FUR & FEATHERS
SUEDE
SHEER
Follow @SAP_Retail, #SAPsupplychain, and #SAPfashion for more insights.
Top three materials per region
60%
18%
15%
3%
2%
2%
ANIMAL PRINTS
EXOTIC PRINTS
FLORAL PATTERNS
STRIPES
POLKA DOTS
PLAID/TARTAN
Print ShopAre consumer insights determining how you should manage your distribution centers?
Fashion trends are always changing, and your supply chain has to keep up. Supply chain management solutions fueled by real-time insights into consumers’ buying behaviors lets you accurately forecast and plan for consumer demands while keeping your local and global distribution centers well stocked.
These insights help you maximize sales through greater product availability, reduced inventory costs, and decreased ordering and transport costs due to optimized logistics.
Top Global Trends(percentage of mentions)
(percentage of mentions)
Send the right prints to the right markets:
Top three prints per region
North America
Animal Prints – 57%Exotic Prints – 18%Floral Prints – 18%
Europe, the Middle East, and Africa
Animal Prints – 82%Exotic Prints – 8%Floral Prints – 6%
Eastern Europe
Animal Prints – 56%Floral Prints – 27%Polka Dots – 13%
Follow @SAP_Retail, #SAPsupplychain, and #SAPfashion for more insights.
We analyzed more than 175,000 social media mentions from October 2014 to March 2015 to learn the top fashion trends around the world. Here’s what consumers want in your market this summer.
Best Foot ForwardIs your supply chain agile enough to ship the right products to the right places?
Consumers know what they want this summer. Stock up with the right materials with an optimized supply chain management system that lets you manage inventory accurately across many locations and operate a holistic logistics network.
With the agility you need to move products quickly, you can ensure a fast, seamless, omnichannel customer experience, at any time and anywhere.
Leather – 9,197
Boots/Booties – 4,616
Lace-up – 2,176
Ankle Straps & Buckles – 721
Gladiators – 460
Top Shoe Trends Worldwide Top Shoe Types Worldwide(number of mentions from social analytics)
Gladiators: Europe, the Middle East, and Africa – 23%
Leather: Asia Pacific and Japan – 42%
Lace-up: Latin America – 80%
Boots and booties: Eastern Europe – 65%
LEATHER
(number of mentions from social analytics)
ATHLETIC
Athletic – 18,981
Dress – 9,008
Boots – 4,344
Sandals – 3,568
Flats – 3,310
Follow @SAP_Retail, #SAPsupplychain, and #SAPfashion for more insights.
We analyzed more than 175,000 social media mentions from October 2014 to March 2015 to learn the top fashion trends around the world. Here’s what consumers want in your market this summer.
Top shoe trend per region
Every Season Has Its ColorsAre your in-store promotions streamlined for success?
Understanding consumers’ buying behaviors around key fashion trends, including color, can help you align your supply chain procedures to optimize promotions, prices, and markdowns, resulting in increased customer satisfaction and inventory turnover.
BLACK & WHITE 18,242 mentions
Top Color Mentions
BLUES17,117 mentions
REDS15,420 mentions
METALLICS13,074 mentions
Reds: Greater China region, Asia Pacific, and Japan
Metallics: Eastern Europe
Black and white: North America
Blues: North America
Send the right colors to the right markets:
Follow @SAP_Retail, #SAPsupplychain, and #SAPfashion for more insights.
(number of mentions from social analytics)
We analyzed more than 175,000 social media mentions from October 2014 to March 2015 to learn the top fashion trends around the world. Here’s what consumers want in your market this summer.
Top color per region
Fine-tune your supply chain for the best possible fit
Consumers’ shopping demands and expectations are increasing, especially when it comes to fashion. Integrating real-time insights of customers’ behaviors and attitudes into your supply chain processes can help you optimize product availability and costs. Here are four ways supply chain management solutions and social media analytics can help you anticipate demand and get the right products to stores and customers at the right time.
Real-time inventory visibility, supply chain monitoring, and analysis of customers’ buying behaviors can lead to maximized customer loyalty and revenue.
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See more insights into how you can better align your supply chain to changing fashion trends. Visit: http://bit.ly/1bwbkxz
Advanced predictive analytics can help forecast demand and align stock to distribution centers locally and globally, leading to greater product availability and reduced inventory costs.
Visibility into inventory values and performance can create synchronized and orchestrated supply chains across your entire network to ensure demand is fulfilled optimally from anywhere, enabling you to offer a quick, seamless, omnichannel customer experience at all times.
Comprehensive customer data combined with detailed supply chain information can help anticipate consumers’ demands and develop promotions, assortments, and programs that increase customer satisfaction and inventory turnover.
Follow @SAP_Retail, #SAPsupplychain, and #SAPfashion for more insights.