04/12/2023CAPS Student: Claudia Houghton & Hannah Cantrell

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They design logos, build websites, and create an original video for their client, whether its for their business or their own personal webpage. FinditKC is Kansas City’s first and only online video business directory.

04/12/2023CAPS Student: Claudia Houghton & Hannah Cantrell

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Agenda

• Who we are• Claudia Houghton• Hannah Cantrell

• Who Does What• Website• Logos

• Details about our Client’s requests• FinditKC

• Objective• Target audience• New message is• How your strategies plan to serve them.

04/12/2023CAPS Student: Claudia Houghton & Hannah Cantrell

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Agenda

• Our Timeline• Timeline of deliverable projects

• Competitor Research• Research about competitors and competing products.

• Samples of Work• Examples of work you have developed thus far

• How we beat our competition• How we get things done efficiently• Our Client Pitch• Client Approval

04/12/2023CAPS Student: Claudia Houghton & Hannah Cantrell

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Your Business

Target Audience Problem/Barrier How We Help

• Small Business who don’t have the means to put themselves one the market.

• We design and create logos and websites for those who are in need of them.

• Their branding is not aesthetically pleasing, or visually appealing.

• The clients can’t quite reach out to their target audience.

04/12/2023CAPS Student: Claudia Houghton & Hannah Cantrell

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Client Objective(s)

Make a larger profit Attract more Clients

04/12/2023CAPS Student: Claudia Houghton & Hannah Cantrell

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List of Deliverables

• Fimedia Web Page• Website

• All Seasons Roofing• Logo

• Appliance Outlet• Logo

Fimedia Wordpress Webpage

Appliance Outlet Logo

All Seasons Roofing Logo

• Inform potential clients on what their business does.

• Displays examples of their previous work.

• Make their business look professional and unique.

• Broadcast their business

• Create a pleasing logo that expresses their green nature.

04/12/2023CAPS Student: Claudia Houghton & Hannah Cantrell

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Requirements & Assumptions

Requirements Assumptions• Fimedia

• Wordpress Website

• Appliance Outlet & All Season Roofing• Logos

• To help bring in business and more clientele.

• To put a face to a name, to define their company, or perhaps to re-create their logo to make it more pleasing.

04/12/2023CAPS Student: Claudia Houghton & Hannah Cantrell

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Project Plan/Timeline

• Have logo sketches finished.

• Present logos and website to the client.

• Fill in the information for the Website

• Design Logos in Illustrator

• Have the basic outline of the website done.

October 7th October 27thOctober 7th

November 10thOctober 27th

• Make any changes that the client wants.

November 17

04/12/2023CAPS Student: Claudia Houghton & Hannah Cantrell

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Competitor Research

04/12/2023CAPS Student: Claudia Houghton & Hannah Cantrell

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Our Plan

• Work on the Basic functions in Wordpress for the the Nova Theme till we’ve got it down.

• Make the basic outline for what the client wants. (ie. Tabs, Drop Down Boxes, Featured slider, gallery)

• Fill in the information we get from the client on a later date.

04/12/2023CAPS Student: Claudia Houghton & Hannah Cantrell

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Our Plan

• Create mock ups of logo ideas on paper.

• Re create the mock ups in illustrator and create a color scheme that includes the color green

• Discuss with the client which they like more

• Refine the one they choose.

04/12/2023CAPS Student: Claudia Houghton & Hannah Cantrell

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How we beat the competition

• What They Do! • What we will do To Beat them!!

They create

04/12/2023CAPS Student: Claudia Houghton & Hannah Cantrell

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Client Pitch

• Insert a description in pictures and words how you will present these new ideas to the client so they will be confident with you decisions and research.

04/12/2023CAPS Student: Claudia Houghton & Hannah Cantrell

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Client Approval

• Inserts description of how you will document client approval of your decisions and permission to move ahead with your plans.