Finding value in the API economyA new study from IBM shows how YOU can profit

Business today needs a foundation of data. But foundations are meant to be built upon. Now the IBM Center for Applied Insights reports that when data-rich, analytically driven companies—known as Gen D—use APIs, the sky’s the limit.

Do you need APIs? Gen D companies know that APIs deliver value. And theyare using APIs to build a competitive advantage. Gen D companies are:

2.8xmore likely to use

APIs to increase their business reach

Increase

1.7xmore likely to use APIs to improve how they

engage with customers

Improve

2.6xmore likely to use APIs to integrate tightly with

business partners

Integrate

Why join the API economy?It’s time to disrupt business as usual by doing things differently—and better.

Gen D companies are leading the way, using APIs to turn their data into their most valuable resource. Now it’s your turn.

Let’s start disrupting together.Discover how IBM can be your trusted partner in the API economy by visiting: ibm.com/apieconomy

Learn more when you download and read the IBM report Unlocking the value of data with APIs.For additional insight into Gen D companies, read more research from IBM.

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