finding the “right fit” for optimal...
TRANSCRIPT
Today’s Agenda
✓ Introductions
✓ New and Shiny vs. Tried and True
✓ Finding the Right Fit
✓ Case Studies
✓ Q&A
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We believe our world is best when consumers have a voice.
We simplify connections between brands and consumers, using our expertise, services and platforms to clear a direct path to feedback. Along the way, we make it easy for you to prioritize the insights you need to drive growth.
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4,000+completed studies
each year
OUR EXPERIENCE 3
proprietary technology platforms
3,900clients worldwide
30+ years experience
3focus group facilities
640,000+qualified respondents in
our nationwide panel
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The RIGHT way doesn’t have to be boring.
New and shiny techniques alone are not research.
The RIGHT way doesn’t have to be trendy.
Debunking Myths
1011
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“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
Case Study:TREND SPOTTING
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“Before you leave the house, look in the mirror and take one thing off.”
Case Study:COMMUNITY OVERKILL
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“Don’t spend time beating on a wall,
hoping to transform it into a door.”
Case Study:SOCIAL LISTENING
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Do I need to dress up or dress down?
Do I want to layer numbers, context or both?
Can I use this again?
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Sonya TurnerSr. Director, Insights
Today’s Speakers
Cynthia VillacisStrategic Manager, [email protected]