Finding PR Success

& Avoiding a PR Person’s Worst Nightmare

Redditors don’t take kindly to flacks in their midst. . .

What is Reddit?• Comprised of links and discussion boards• Users upvote and downvote posts• 234 million users• 880,190 subreddits

Client Reddit Posts 2016 Mobile travel app:• Posted news articles in subs around mobile apps and travel

Consulting group:• r/PanamaPapers (146 upvotes, 6 comments, 1 x-post, Medium traffic)

8 Steps to Successful Reddit Marketing

Step 1: Join Reddit

• Create an account• Don’t risk your personal account• Keep it brand agnostic• Embrace anonymity

Step 2: Find Relevant Subreddits

• Identify subs applicable to product or service• Target subs with lots of

subscribers• Check out the defaults• Have backups!• Shoot for about 5 applicable subs

Step 3: Get acquainted with the community

• Check out other posts• Comment• Share a link• Review all of a sub’s rules• Don’t get banned!

• Review proper “reddiquette”

Step 4. Post about the product

• Share about product in targeted sub• Ideally, link to news article• Seems timely and authentic• Make sure it’s positive

• Make it relevant• If possible, find fun or catchy

angle

Step 5. Enlist the help of “friendlies”

• Have a couple known Redditors upvote your post• Gives post an initial positive

nudge

Step 6. Engage with comments

• Upvote positive comments• Downvote overly negative

comments• Respond to questions and

concerns• DON’T FEED THE TROLLS!

Step 7. Gather feedback

• What are users saying?• Adjust messaging as necessary• Ask for feedback

Step 8. Adjust and x-post

• Post about a product to another relevant sub• Smart small, then go bigger• Adjust link text