finding and targeting a segment for your success john frenaye single parent travel travel research...
TRANSCRIPT
Finding and targeting a segment for
your success
Finding and targeting a segment for
your successJohn Frenaye
Single Parent TravelTravel Research Online
John FrenayeSingle Parent TravelTravel Research Online
Niches Aren’t Only
In Grandmom’s
House
Niches Aren’t Only
In Grandmom’s
House
Niches Aren’t For Knicknacks
•A little bit about niches•Why?•Discovering it•Announcing it•Promoting it
Niches 101
• It does NOT have to replace or restrict your business
• It IS about segmenting your marketing efforts
• It will naturally bring new clients TO you
• It will position you to be the expert
But I want it all!The competition is just too fierce….and they probably have deeperpockets!
Why?
• Eliminates competition• Positions you at or near
the top• Establishes you as an
expert• Creates a new income
stream• Will increase your
profits• Secures your client
base
DISCOVER IT!
ANNOUNCE IT!
• Press releases– Local media
• Newspapers• Pizza shops• Freebie papers• Radio• Television
– National media– Niche Media
PROMOTE IT!
PROMOTE PROMOTE PROMOTE
And then promote again!
• Scour your existing client base– Ask
• For referrals• For recommendations
• Speak– Bookstores– Libraries– Coffee Houses
On the Web…
• Dedicated site with a great name– Alternately a sub site of your own– Stick with COM, NET, TRAVEL
• SEO (Search Engine Optimization)– Submit to search engines
• Blog– Establish it– Update it as frequently as you can– Involve your customers and prospects– Promote it (pingomatic.com)
• Online Community Forum
In your e-mail…
• Harness your e-mail signature
PLEASE TAKE OUR SINGLE PARENT SURVEYAnd are you receiving our monthly newsletter? Click here to sign
up
John FrenayeChief Single DadPO Box 4875Annapolis, MD 21403410-280-0231888-2-SPT-KIDS
Come and play with your kids and 25,000 other Single Parents!
In your newsletter• CONTENT CONTENT
CONTENT• Ask for referrals • Request they pass it along• Use a professional template• Use a professional service
– A Weber (www.aweber.com)• 0-500 $19/month• 5,001-10,000 $69/month
• Honor all opt outs. Life changes!
• No Lists No Lists No Lists!
What to expect?
Hypothetically speaking• Unlimited budget• ½ page Newsweek• 1 page Redbook• Approximately 7500 prospects• 170 bookings within 90 days• Approximately $100K in revenue
How much would you pay?
Would you believe…
Yes, he’s almost done……
It’s ALL about passion!
•Discover it!•Announce it!•Promote it!
Places To Go
• Single Parent Travel www.singleparenttravel.net
• Travel Research Online (TRO) www.travelresearchonline.com
• Bliss Honeymoons www.blisshoneymoons.com
• Kick Butt Vacations www.kickbuttvacations.com
• Egypt Magic www.egyptmagic.com
More Places To Go
• Harry Potter Fan Trips www.hpfantrips.com
• Twilight Fan Trips www.fantrips.travel/twilightfantrips
• Distinctive Voyages www.distinctivevoyages.com
• Metro Adult Soccer www.metroadultsoccer.com
• Dream Come True Vacations www.dreamcometruevacations.com
John FrenayeSingle Parent Travel
PO Box 4875
Annapolis, MD 21403
410-280-0231