find your impact story - world forum · story structure every story has 3 key ... hero’s journey....
TRANSCRIPT
Find Your Impact StoryMikey Leung, Digital Storytellers
FIND YOUR STORY
STORYCRAFT
MAKEYOURSTORY
EDITYOURSTORY
SHAREYOUR STORY RESOURCES
WELCOME TO
WHY STORYTELLING
YOUR BRAIN
Broca’s Area
Wernicke’s Area
WHERE STUFF HAPPENS
Broca’s area(language)
Olfactory cortex(smell)
Wernicke’s area
(language)
Sensory cortex(sensation/touch
)
Motor cortex(movement)
Frontal cortex
(emotion)
Illustration by Dionne Gain/SMH
The most pressing taskof STORYTELLING in this moment is helping unlockthe imagination to have...ANOTHER ENDING.
- Naomi Klein
Watch Caila’s video here
WHAT MAKES A GREAT STORY?And what makes a story great?
The Storytelling ProcessIt’s not all about the cameras!
CAMPAIGN STORY PRE-PRODUCTION PRODUCTION POST-
PRODUCTION ENGAGEMENT IMPACT
THE STORY CANVASCheck out the online Story Canvas here
OK GO!10 minutes to explore the Story Canvas
● Start anywhere
● If you get stuck, move on to the next box
● It’s not written in stone!
PurposeWhat’s the bigger picture
● Why does this story NEED to be told?
● What is the big issue and why are you passionate about telling this story?
What change are you trying to create?
● Outcomes: What high-level changes do you want to create? E.g. shifts in awareness, attitude, behaviours, motivation and taking action.
● Indicators: How will you measure your immediate success? Are your objectives SMART?Specific, Measurable, Attainable, Relevant, Timely
Impact
WHO do you want to hear the story and take action?AUDIENCE
● Primary vs. Secondary ● Audience personas ● How do we want to shift our audience?
○ unaware → aware → engaged → championing
PersonasAUDIENCE
Key MessagesWhat three things do you want the audience to remember?
● What does your audience need to know? What do they already know?
● Why does this matter now? ● Goals/Solution: Present your solutions to
this problem ● Imagine the new world: Help us create it
Call to ActionWhat is the next step for your audience?
Spread the word?
Have a conversation?
Donate?
Write to your MP?
Change behaviour?
People Who will speak to the heart
● Who will your audience connect with? ● Whose stories are you already
sharing? ● Uniqueness, complexity & desire
(See StillMotion - Learn Story)
Places What locations will feature in your story?
● How can you use place to convey more meaning/key messages in your story?
● Environment, object, situation & time (See StillMotion - Learn Story)
● SHOW rather than tell
Style & Tone How should the audience FEEL?
● What does our story look and feel like? ● What elements of your medium can be
used to evoke this? ○ Colours, music, time of day, font,
clothing, lighting, language, ● Any comparisons/examples?
CampaignHow will you reach and engage the audience?
● What channels does your audience use?● What channels will facilitate action? ● Do you need to create other types of
content for your campaign e.g. stills, flyers, 30 second edits, podcasts etc.
Your turn!
STORYCRAFT
Let’s dive deeper into what makes a compelling narrative...
Story Structure
Every story has 3 key
ingredients:
● A beginning
● An end
● A series of events that link them
together
What’s the Plot?
What are the key points in your story? What were things like before?
What happened to change that?What was the impact of that change?
THE HERo’s JOURNEY
Introducing
A story that resonates across the stories of all cultures, according to Joseph Campbell.
Do you see a pattern here?
THE HERo’s JOURNEY
USE THE FORCE!
Find your inner Yoda!
Next steps
Join our next online course● Learn how to FIND, MAKE, EDIT & SHARE your story over 6 weeks.
● Kicking off October 2nd
● Discount code: SEWF25
● digitalstorytellers.com.au/sfionline
Join us at our next workshop!
● Learn how to MAKE your story tomorrow!
Next steps!Join Our Community
Facebook.com/GROUPS/StoriesForImpact
Post your completed Story Canvases, story ideas, questions, resources and projects in the
group. The entire Digital Storytellers team, and more amazing changemakers are there to
give you feedback, ideas and helpful resources!
Q u e s tio n s?
P a ra lle l S e s s io n s