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MEDIA KIT | 2015

Your city. Your magazine.Delivering your message.

milwaukeemag.com

MEDIA KIT | 2015

We Are Milwaukee.

Reasons to Love Milwaukee October 2014

2015

MILWAUKEE MAGAZINE | CALL 414.287.4396 | FAX 414.566.9202 | EMAIL [email protected] | SEARCH milwaukeemag.com | VISIT 126 N. Jefferson St., Milwaukee Sources: Google Analytics 2014 Averages. Supplied by Marketing Data & Analytics, powered by Acxiom, June 2014. Prepared with PRIME Lingo® from © 2010-2015 Scarborough.

Slated covers and dates subject to change. All deadlines close at noon. | Copyright 2015 Milwaukee Magazine

The Milwaukee Magazine Brand

MILWAUKEEMAG.COM The city’s best culture, dining and beer critics, plus insightful news and analysis - every day.

CUSTOMIZE IT Customize a marketing piece that helps you stand out from the competition.

Custom Publications

Polybag Materials with the Magazine

Reader Response Cards

Ad Reprints

Custom Advertorials

Ad Inserts

Cover Ad Options

Display Plaques

MILWAUKEE MAGAZINE Reaching over 130,000 Milwaukee-area readers monthly, Milwaukee Magazine is the place to turn to for the latest news and dialogue on culture, politics, restaurants, bars, style trends, sports and events. Readers turn back to our pages again and again as a trusted voice in our city.

SPECIAL EDITIONS Milwaukee Magazine provides advertiser-driven, topical stories and guides.

Weddings

Charitable Events Guide

Dining Extra

Lakefront Festival of Art

HealthMatters

Holiday Look Book

SOCIALIZE Images , videos and the stories behind the issues that you won’t find anywhere else.

WEEKLY E-NEWSLETTER Our magazine and web stories delivered straight to your inbox.

MILMAG TABLET APP Every Issue

On-the-go Access

Bonus Content

EXCLUSIVE EVENTS Schmooze with Milwaukee’s movers and shakers.



2015Editorial Calendar

SPACE CLOSE MATERIALS DUE

JANIN HOMES BY DEC. 23

BEST BROADBAND PROVIDERS WEDDINGS SUPPLEMENT

SPECIAL SECTIONS:• HOME TRENDS • LOOKING GOOD, FEELING GOOD • TRAINER SPOTLIGHTS

NOV18

NOV21

FEBIN HOMES BY JAN. 27

ENTREPRENEURS CHARITABLE EVENTS GUIDE | DEADLINE: DEC. 13

SPECIAL SECTIONS:• BACK PAIN • SPAS • EXCEPTIONAL WOMEN

DEC16

DEC19

MARIN HOMES BY FEB. 24

THE FOOD LOVER’S GUIDE DINING EXTRA SUPPLEMENT

SPECIAL SECTIONS:• RESTAURANT ROCK STARS • SPRING HOME & GARDEN • SUMMER PROGRAMS

JAN20

JAN23

APRIN HOMES BY MARCH 24 BIKING SPECIAL SECTIONS:

• AGING • EYE CARE • RELATOR PROFILES • DENTAL

FEB17

FEB20

MAYIN HOMES BY APRIL 28 BEST SANDWICHES SPECIAL SECTIONS:

• COLLEGE GUIDE • LAWYER PROFILES • MOTHER’S DAY • SKIN CANCER

MAR17

MAR20

JUNIN HOMES BY MAY 26

CITY GUIDELAKEFRONT FESTIVAL OF ART

SPECIAL SECTIONS:• RESALE SHOPPING • SKIN REJUVENATION

APR21

APR24

JULIN HOMES BY JUNE 23 DREAM HOME SPECIAL SECTIONS:

• EYE CARE • JEWELRY • MEDICAL TRENDS & TECHNOLOGY • SALON SUPERSTARS

MAY19

MAY22

AUGIN HOMES BY JULY 28 TOP DOCS SPECIAL SECTIONS:

• BACK TO SCHOOL • HOME TRENDS • MEDICAL & DENTAL PROFILES

JUN16

JUN19

SEPIN HOMES BY AUG. 25 BEER & CHEESE SPECIAL SECTIONS:

• COSMETIC CARE • STATEWIDE EDUCATION • TRAVEL

JUL14

JUL17

OCTIN HOMES BY SEP. 29

REASONS TO LOVE MILWAUKEEFACES OF MILWAUKEE

SPECIAL SECTIONS:• NURSING

AUG18

AUG21

NOVIN HOMES BY OCT. 27

MOST INFLUENTIAL PEOPLEMILWAUKEE HEALTH SUPPLEMENT | DEADLINE: SEPT. 18

SPECIAL SECTIONS:• LOCAL ATTRACTIONS • MUSEUMS • SPAS

SEP22

SEP25

DECIN HOMES BY NOV. 24

PIZZALOOK BOOK | DEADLINE: SEP. 18

SPECIAL SECTIONS:• FINANCIAL PLANNING • MENTAL HEALTH • NEW YEARS EVE GUIDE • WINTER EXPLORATION

OCT20

OCT23

Must Eat May 2014



2015Special Editions

mam.org/lfoa Lakefront festivaL of art 2014 1

LFOA

ART / MUSIC / FOOD / DRINK

MAM.ORG/LFOA

2014JUNE 20-22

LFOA_COVER_KR REVISED.indd 6 4/29/14 11:41 AM0614_LFOA_Program.indd 1 5/2/14 11:15 AM

WeddingsA SUPPLEMENT TO

Big day tips from the pros

plus

WeddingsBRIDAL STYLES UNVEILEDPAGE 5

5TOP TRENDS FOR 2014PAGE 24

0114_Weddings_Supplement_Cover.indd 1 12/6/13 4:39 PM

WEDDINGS DISTRIBUTION: 36,750 PUBLISHED ANNUALLY IN THE JANUARY ISSUE.

Weddings is a sophisticated, luxury bridal section offering fresh and inspirational content. It includes insider tips as well as gorgeous photography. It is the ultimate guide for today’s savvy bride.

CHARITABLE EVENTS GUIDE DISTRIBUTION: 28,400 PUBLISHED ANNUALLY & POLYBAGGED WITH OUR FEBRUARY ISSUE.

Annual guide to the top galas and balls, luncheons and dinners, runs, riders, walks, auctions, outings and more!

DINING EXTRA DISTRIBUTION: 28,400 PUBLISHED ANNUALLY IN THE MARCH ISSUE.

This go-to resource explores our top-notch local dining scenes as a supplement to our excellent regular coverage. With additional insights into the city’s culinary world, this bonus section offers the most extensive dining listings.

LAKEFRONT FESTIVAL OF ART DISTRIBUTION: 34,500 EVENT DISTRIBUTION: 20,050 PUBLISHED ANNUALLY IN THE JUNE ISSUE.

Milwaukee Magazine has partnered with Friends of Art to produce the official LFOA program. Appear in this prestigious award-winning program and get the recognition you deserve.

MILWAUKEE HEALTH DISTRIBUTION: 27,550 PUBLISHED ANNUALLY & POLYBAGGED WITH OUR NOVEMBER ISSUE.

HealthMatters is an easy to use resource helping readers navigate through the maze of medical information. Don’t miss this opportunity to highlight your practice.

LOOK BOOK DISTRIBUTION: 27,750 ADDITIONAL RETAIL DISTRIBUTION: 7,150 PUBLISHED ANNUALLY & POLYBAGGED WITH OUR DECEMBER ISSUE.

Place your most notable products at the fingertips of the most discerning shoppers. This is the best marketing source the holiday season and beyond.

Dining ExtraMarch 2014



2015Circulation & Distribution

Milwaukee Magazine delivers more paid distribution than any other local publication and readers are renewing their subscriptions at a rate of 70%.

130,704 total readership 31,807 paid circulation

TOP RETAIL LOCATIONS Barnes & Noble

Pick’n Save

General Mitchell Int. Airport

Sendik’s

Target

Walgreens

Walmart

Outpost Foods

Whole Foods Market

TARGETED DISTRIBUTION Paid subscribers

In-room copies at select hotels

400+ Newsstands

Local events

870+ Healthcare offices

Best critical review Erik Gunn, The New Old Guard

Best single feature story over 30” Tom Matthews, Juke Box Hero Howie Magner, A Work of Art

Best sports story Doug Russell, Endangered Species Abby Callard, Glitter v. Grit

Best business story or series Matt Hrodey, Fountain of Youth

Best investigative story or series Mario Quadracci, The Watchmen

Best single headline Claire Hanan, Pop Rocks Howie Magner, The Bus Stops Here

Best illustration or cartoon Elizabeth Baddeley, The Man Next Door

Best overall design May, November & December 2013 issues

Best single cover design Most Creative Milwaukeeans, November 2013

Best single story or feature design Food Lover’s Guide

Best blog Erik Gunn, Pressroom Buzz

Editorial ExcellenceWe believe in what we do, and we believe that we can contribute to the civic dialogue and often make a real difference in Milwaukee. Milwaukee Magazine has captured more than 250 Press Club awards since 1983. Here are the recent winners:

Best New Restaurants December 2014

©2010-2015 Scarborough June 2014 Circulation Verification Council



2015Our Loyal & Engaged Audience

MAJORITY RULES

80% Save/collect an issue after reading it for more than a month

79% Readers discuss topics they have read in the issue with another person

65% Readers have saved or reread multiple issues/articles

92% Have read three or more of the last four issues

70% Purchase products or services from ads seen in our issues

91% Indicate their dining decisions are influenced by our coverage

94% Say that Milwaukee Magazine influences their decisions about entertainment/things-to-do

OUR READERS ARE CONSUMERS The top 10 products and services our readers will purchase during the next 12 months.

1 Dining & Entertainment

2 Women’s Apparel

3 Pharmacist / Prescription Services

4 Tax Advisor / Services

5 Men’s Apparel

6 Vacation & Travel

7 Automobile Accessories

8 Home Goods & Furnishings

9 Health Club / Exercise Classes

10 Children’s Apparel

MILWAUKEEMAG.COM ANALYTICS

1.2 MILLION + page views per year

120,000 average page views per month

77,500 average unique views per month Our readers spend nearly 1:30 MINUTES on each page they visit on our site.

E-NEWSLETTER

6,700+ subscribers receive our e-newsletters three times a week

4% average click-through rate

Online PresenceSOCIAL MEDIA

28,000+ followers on twitter

8,200+ likes generated on facebook

1,600+ followers on instagram

Insider Style September 2014

*June 2014 CVC Audit Survey



2015Demographics

MEAN HOUSEHOLD INCOME

39% Under $50,000

38% 50,000 to $100,000

23% Over $100,000

61% OF MILWAUKEE MAGAZINE’S AUDIENCE IS BETWEEN 21-54

UNDER 21 1%

21-34 21%

35-54 40%

55-64 15%

65-75+ 23%

EDUCATED AUDIENCE What is the highest level of education obtained by readers?

34% High School/Some College Experience

38% Graduated College

28% Complete Post Graduate Studies

Milwaukee Magazine reaches over 130,000 active, influential and engaged readers, who have the discretionary income to purchase the products and services that cater to their dynamic lifestyles.

FEMALE SKEW

Female 60%

Male 40%

Married 53%

Single 47%

How do we stack up...A market comparison shows that our readers represent the people of Milwaukee.

= MILWAUKEE MARKET = MILWAUKEE MAGAZINE READERS

65-75+

55-64

35-54

21-34 Under 21

35% 40% White84%

White82%

Black11%

Black11%

Asian 2%

Other 5%

Asian 1%

Other 4%

49% 51% 60% 40%

Entrepreneurs February 2015

AGE ETHNICITY GENDER



2015We Are Milwaukee!IT’S A POPULARITY CONTEST, AND WE’RE WINNING. How many people have read local magazines in the last six months?

1 Milwaukee Magazine (130,704)

2 M Magazine (74,247)

3 MetroParent (28,853)

4 BizTimes Milwaukee (23,979)

5 Lakeshore Living (9,664)

READERSHIP RANKING How we stack up against other print media sources.

1 Milwaukee Journal Sentinel (381,795)

2 Milwaukee Magazine (130,704)

3 The Business Journal (108,120)

4 Any CNI/NOW newspaper (101,320)

5 Any Lake Country publication (80,045)

6 M Magazine (74,247)

7 Journal Times (Racine) (56,987)

1,600+FOLLOWERS ON

INSTAGRAM

28,000+FOLLOWERS ON

TWITTER

8,200+LIKES GENERATED

ON FACEBOOK

THE REAL COST OF ADVERTISING*How much are you paying to reach readers?

1/2 PAGE FULL COLOR AD COST/READER

Milwaukee Journal Sentinel $5,760 $0.015

Milwaukee Magazine $2,081 $0.016

M Magazine $2,057 $0.028

*Cost per reader based on 1/2 Page Full Color ad. Rates based on the most recent published rate card 2014.

Food Lovers’ Guide March 2015



2015Rates & Mechanical Requirements

WIDTH X HEIGHT 12X 6X OPEN

TWO-PAGE SPREAD(.125 in. Bleed required)

TrimLive

16.25 in. x 10.875 in.15.375 in. x 10 in.

UPON REQUEST

UPON REQUEST

UPON REQUEST

FULL PAGE(.125 in. Bleed required)

TrimLive

8.125 in. x 10.875 in.7.25 in. x 10 in. $3,205 $3,367 $3,826

2/3 VERTICAL 4.625 in. x 10 in. $2,564 $2,694 $3,061

1/2 VERTICAL1/2 HORIZONTAL

4.625 in. x 7.375 in.7.25 in. x 4.875 in. $2,052 $2,156 $2,450


2.25 in. x 10 in.4.625 in. x 4.875 in. $1,538 $1,617 $1,837

1/4 CO-OP 3.5 in. x 4.75 in. $971 $971 $971


2.25 in. x 4.875 in.4.625 in. x 2.375 in. $656 $656 $656

FULL PAGE

1/2 V

1/6 H

1/4 H1/2 H

1/3 H 1/6 V

2/3 V 1/3 V

Ad Submission ELECTRONIC ADS: All ads must be submitted digitally.

ACCEPTED AD FORMAT: PDF files only.

FILE REQUIREMENTS: All files must be final, color corrected, hi-res (300 dpi), CMYK files. Overall printing density of all colors should not exceed 300%.

AD SUBMISSION: PDF files may be submitted via our ad portal, AdShuttle. Visit www.milwaukeemag.com/adshuttle.

DUE DATE: Ads due to Adshuttle by Noon on the Friday of deadline, Please direct any questions about these dates to your sales representative.

Printing Process (web offset) LINE SCREEN: 133-line screen Dot size 5% to 95%.

DENSITY: Overall printing density of all colors should not exceed 300%.

TYPE: Reverse type must be no smaller than 8 point.

Additional Fees PMS: Customers may request PMS ink, metallic ink or fifth color at an additional charge. Please contact your Milwaukee Magazine sales representative for quote.

AD ARCHIVING AND RETRIEVAL: We archive all electronic ads for a period of 18 months.

LATE FEE: A fee of $25 will accrue daily for ads and/or materials received after the production deadline.

LATE CHANGES: If an advertiser, agency or designer wishes to make changes after we begin sending

final files to Quad/Graphics, they will be subject to the additional $80 charge to reprocess the file.

IN-HOUSE AD PRODUCTION: Milwaukee Magazine offers onsite production services. All supplied artwork must be provided in digital hi-res (300dpi) format. Estimates furnished upon request. Changes to new and existing ads will be subject to production charges billed back to the customer. Production charges are in addition to space rate.

Acceptable Proofs We only accept SWOP (Specifications for Web Offset Publications) Certified proofs on publication grade stock. Note: Laser or Epson proofs are not acceptable. Milwaukee Magazine cannot guarantee color reproduction and

will not be held liable for any variance in the printing of an ad submitted without a SWOP certified proof.

PROOF UPON REQUEST: A SWOP Certified proof can be pulled upon request for a fee of $50, plus delivery. Please contact your Milwaukee Magazine sales representative for further details.

Digital-Ready Advertisements DIGITAL-READY/AGENCY DISCOUNT: Ads 1/3 page or larger provided digital-ready (electronic ads provided in accordance with mechanical requirements) and submitted through AdShuttle will receive a 15% discount off the gross space rate if affiliated with recognized agency of record, unless otherwise noted on the rate card. Ads produced or edited in-house are not eligible for digital-ready discount.

Additional pricing & rates upon request.

Best Breakfasts August 2014

126 N. Jefferson St., Milwaukee 414.287.4373

find the best restaurants, shopping, and events - your city. your … · 2020. 3. 6. · movers and...

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