financial management and marketing for the 21st century
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financial management and marketing for the 21st centuryTRANSCRIPT
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FINANCIAL MANAGEMENT AND
MARKETING FOR THE 21ST CENTURY
Prof. Draizelle Cruz – SexonUniversity of the Philippines – Diliman
August 31, 2014
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BROKE?
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CRAVINGFOR THIS?
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PLANNING TO DO THIS?
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DREAMINGOF THIS?
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Questions for reflection:• What do we need to know about
financial management and marketing?
• What is the scope of marketing?• What has changed about
marketing?• How do companies look at the
market today?• What are the Marketing Management
tasks for the 21st century?
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Financial Security
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Lesson 1 Module: Financial Management
Finance consists of three interrelated areas:
Money and capital markets
Investments
Financial management (business finance) – actual management of the firm.
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1-9
What is Financial Management?
Concerns the acquisition,
financing, and management of
assets with some overall goal in
mind.
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What is the Goal of the Firm?
Maximization of Shareholder’s
Wealth!
Value creation occurs when we maximize the share price for current
shareholders.
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IT’S NOT ALL ABOUT THE
GAINS…
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1-12
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Social Responsibility
Wealth maximization does not preclude the firm from being socially responsible.
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Corporate Governance
Corporate governance: represents the system by which corporations are managed and controlled.
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HOW?
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Bigger capital?
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New Financial
Team?
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Loan?
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Strategize?
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21
Keeping Up with Changing Times
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• The management process through which goods and services move
from concept to the customer.
• It includes the coordination of
four elements called the 4 P's of
marketing (Business Dictionary)
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When are we marketing?
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We do
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How do we market
products?
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Marketing vs Selling
Making themPAY
MAKINGTHEM NEED
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CORE CONCEPTS
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Concept 1:
Target Markets, Positioning and Segmentation
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Concept 2:
Companies address needs by putting value proposition.
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Concept 3:
Offering is successful if it delivers value & satisfaction.
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Concept 4:
Marketers use various kinds of marketing channels.
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Concept 5:
Retail transformation as major societal force.
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Concept 6:
Disintermediation as major societal force.
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Concept 7:
Amplified voice to influence peer & public opinion as consumer capability.
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Concept 8:
Companies reach consumers on the move with mobile marketing.
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Concept 9:
Holistic Marketing Concept
Internal Integrated
Performance Relationship
Holistic
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Concept 10:
Four P’s Components of Marketing Mix
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WORKSHOP PROPER
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PRESENTATION
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