financial control japan swimming by kazuo sano
DESCRIPTION
Kazuo Sano ,Ph.D President Japan Swimming Federation September 2010TRANSCRIPT
September 2010
Financial control of Japan Swimming Federation
Kazuo Sano ,Ph.DPresidentJapan Swimming Federation
Finacial condition of Japan Swimming Federation(2005-2009)
2005 2006 2007 2008 2009
5 billion
10 billion
15 billion
60,000
100,000
120,000
Number of swimmers registered(on the right metrics)
105,510
Revenue from operation
Expenditure from operation
Expenditure from financial activity
Revenue from Financial activity
Expenditure from operation
Revenue from operation
Revenue from operation
Expenditure from operation
Expenditure from financial activity
Revenue from Financial activity
Revenue from Financial activity
Expenditure from financial activity
Revenue from Financial activity
Revenue from operation
Expenditure from operation
Expenditure from financial activity
Revenue from Financial activity
Expenditure from financial activity
Expenditure from operation
Revenue from operation
Break-down of Operational Income(2009)
Sponsorship Sales
Broadcasting Sales
Ticket sales
Revenue from contribution
Other revenueSubsidy
Basic asset investment Membership feeOperational
Special asset investment
Contribution
Operational Income
Break-down of Operational Expenditure(2009)
Administrative cost
Reinforcement cost
Operational Expenditure
Administration costAcquition of Investment securities
Acquition of fixed assetFinacial activity cost
Operational cost
Break-down and Trend of Reinforcement cost(2005-2009)
2005 2006 2007 2008 2009
Swimming 57% 63% 57% 58% 59%
Synchronized swimming
22% 20% 23% 22% 19%
Diving 6% 5% 6% 6% 6%
Water Polo 12% 9% 11% 11% 12%
Open Water Swimming others
3% 3% 4% 5% 5%
Financial Control
・Japan Swimming Federation’s financial budget is controlled by government as public-service corporation
・Ministry of Education, Culture, Sports, Science, and Technology is the competent authority.
・Preliminary budget for fiscal year (April~ March) is made by bureau members and approved in bureau meeting.
・Prior year’s finical is also approved at the time of preliminary budget approval process.
・If Budget were to change during the year, revised budget is to be made and will be consulted by bureau meeting
・Accounting is checked daily by secretariat as well as by outside auditors regularly. Japan Swimming Federation also has tax accountant internally and is receiving advice from him.
16 Projects for Japan Swimming Federation(2009)
Com
petition Project
Condolence
Issue
Conference
/EventA
cknowledgem
ent/Examinati
on ofswim
ming pool
Player/O
fficer Entry
Area C
onference
Cam
p
/Guidance
/Course
Aw
ard
General A
ffair
Life Sport
/Popuralization
Coach Training
Japan Swimming Championships(Swimming、Diving、Water Polo、Synchro、OWS)
JOC Junior Olympic cup (Swimming、Diving、Water Polo、Synchro)
Intercollege Championships( Swimming、Diving、Water Polo )
Japan Open(50M/25M)
Inter High School Championships( Swimming、Diving、Water Polo)
All Japan Junior High School Swimming Festival(Swimming、Diving)
National Sports Festival (Swimming、Diving、Water Polo、Synchro)
International Exchange
Com
petitionIm
provement
AA
SF
/OC
A
FINA
/IOC
25thU
niversiade
5thEast A
sian Gam
es
13thFIN
A W
orld Cham
pionships Rom
e
6thA
sian Age group C
hampionships
8thA
sian Cham
pionships
Swimming・International Competition・World Cup・International Tour
Diving・International Competition
Water Polo
Synchro
Swimming Study Group
OWS
・International Competition
・International Competition
・International Competition
Business Principal for Japan Swimming Federation
・In principal, FINA project and swimming project are managed by subsidy from JOC, government, and FINA as well as Team Japan’s sponsorship fee for swimming and synchronized swimming.
・For swimming project listed below, Japan Swimming Federation will cover its expenditure by subsidy ,sponsorship and broadcasting sales and tickets sales.
・Each swimming competition is planned to be at least break-even for the standalone game and especially expenditure side is carefully considered in order for the competition to be profitable.
Japan Swimming Championships (Swimming, Diving, Water Polo, Synchronized Swimming, OWS)
JOC Junior Olympic Cup(Swimming, Diving, Water Polo, Synchronized Swimming)
Inter-college Championships (Swimming ,Diving, Water polo, Synchronized Swimming)
Japan Open (50m)/Japan Open(25m)
2010 Japan Swimming Competition
Revenue for Japan Swimming Federation $705,000Expenditure $705,000
59%23%
10%8% Revenue
Sponsorship
Ticket
Broadcasting
26%
12%12%10%9%
17%
3% 11% Expenditure
Settlement
Operational cost
Printing
PR
2010 Japan Swimming Competition・Swimming
=Message to the community=
World swim against MalariaUrge for the global warming by competition bureau
ECO Slogan Presentation Use of reusable fixture(use of non-toxic material)
2010 Japan Swimming Competition・Swimming=Promotion of the game=
What to watch for today Backyard tour
Sing of National Anthem Performance by street performer
2010 Japan Swimming Competition・Swimming=Sponsorship=
Poolside advertising Start side advertising
Flash interview Backdrop Presentation Backdrop
Marketing structure for Japan Swimming Federation
Official Sponsor
Official Timer
Official Supplier
Swimming
Synchronized swimming
TV Agent
Seeking stable marketing structure by creating “SHIP”model
Financial/business forecast going forward
・Seek to build the cycle of “strengthen the swimmers bringing in more sponsorship fee and eventually gaining revenue. By gaining revenue, more money to strengthen swimmers”
・Setting Swimming as a core business, we strive to have a solid financial base along with implementing corporate social responsibility such as message to the community for environment preservation or “World swim against malaria” campaign
・Seek to create more value for the fans coming in to the venue by bringing more attractive elements and putting additional value other than the competition.
「Japanese flag on the center pole ! 」