What will the Communication Technology landscape look like in 2024 A.D.?

By: Jennifer C. Pfifer

In the past...Throughout history some innovations have

maintained their relevance and others have died out completely.

For example: the telegraph machine was the innovation of it’s time. According to Scientific America in 1852, “ No invention of modern times has extended it’s influence so rapidly as that of the electric telegraph.”

The telegraph is now an artifact and ancient relic in the world of communication

technology.

What will the future hold?

Advertising in 2024The Advertising landscape will change

drastically in the next 10 years. Companies will be early adopters and cash in on technological advancements.

Billboards will be equipped with face recognition and interactive features.

Retina scans, gender determination, age specification, and even the attentiveness of pedestrians can be determined.

Companies will know their audience in a more personal way than ever before and experience financial growth.

Advertising evolving

Billboards will be equipped with speakers and features that allow pedestrians to interact with this media instead of just passing by.

Coupons can even be sent from a digital signal to your smart phone.

Marketing companies and Advertising agencies will thrive because consumers are made to feel unique and special.

In 2024 Advertisers know you by name. As communication technology and social media

evolve, advertisers must keep up and create innovative ways for consumers to not only pay attention to what is being sold, but be involved with the process.

Specialized microchips in cars, key fobs, as well as cell phones will communicate with billboards to know who you are.

These smart billboards will know what you like and market items specifically to you, even calling your name as you walk or drive by.

Diffusion of innovations Theory

knowledge

persuasion

Accept vs. reject

implementation confirmation

What causes some technologies to thrive and others to fail?

Diffusion of innovations happens in 5 stages of the decision making process.New innovations are conveyed over a period of time through people in a analogous social system.

Primary Education in the future…

* The need for paper and books in general will no longer exist.

* Through advancements in communication technology, students in a physical classrooms will use EBooks, computers, and tablets.

* Lockers, backpacks, notebooks, and pencils will become ancient artifacts too.

Children adopt new technologies at a rapid pace, thus making this new school environment an easy transition.

Education will continue to evolve.

The normal physical classrooms for college students in 2024 will become a thing of the past for many students and teachers.

Virtual classrooms will become the norm, with students and professors attending sessions live via a Skype or Facetime type atmosphere.

Online students will experience a classroom atmosphere with specific login and test times in a virtual world.

Critical Mass Theory

• The more people adopt new technologies the more useful and acceptable they become to the population as a whole.

• Interactive technologies like virtual classrooms can be scary, but many early adopters feel the risk is worth the reward and jump on board first.

• These early adaptors are called the, “critical mass,” and help pave the way for the rest of society to utilize technologies that benefit us all.

The future of social media. Imagine social media only 5 years ago? One can only dream of the impact it will have 10 years from now and the advancements that will be made in communication technology.

Videos will be able to appear as hologram images hovering over your Smartphone or computer.

Interactive hologram capabilities will allow you to attend social gatherings, meetings, and events for a short period of time through holograms.

technology that is still in infancy.

Holograms We can now have hologram meetings, conference

calls, and visits with family and friends overseas or next door. Facebook, and Youtube will now have 3D videos.

The Internet basically erased time and space as we know it, and this form of communication technology only enhances our ability to connect.

A 360 degree, real-time, holographic version of the person you are communicating with will appear in thin air using this 3D communication technology.

Social Learning Theory Human beings learn by mimicking others in a

kind of performance based learning process. We mirror patterns of behavior as we watch our peers perform the behavior being modeled.

This can be those around us or even television, movies, videos, and other media forms.

If the behavior and usage of a new technology has a positive outcome, others will adopt this behavior and the technology will become widely accepted.

Social media is social in nature and of course, “ monkey see, monkey do” will ensure its relevance.

Sourceshttp://blog.sciencecreative.com/2010/0

9/03/facial-recognition-in-advertising/http://www.forbes.com/sites/danschawb

el/2013/06/11/millennials-believe-the-future-of-education-will-be-virtual/

http://electronics.howstuffworks.com/gadgets/high-tech-gadgets/holographic-environment.htm

http://companionmedia.wordpress.com/2013/12/19/interactive-billboards-the-future-of-advertising/

http://cargocollective.com/marcoworsham/Guinness-Interactive-Billboard

http://www.ingeniousgrowth.com/talking-billboards/

http://www.edtechmagazine.com/k12/article/2012/07/40-future-uses-educational-technology-infographic

http://www.complex.com/tech/2013/03/always-tomorrow-the-perpetually-experimental-future-of-the-holography

Sourceshttp://www.real.com/resources/3d-video-confe

rence-hologram/Standage, Tom. ( 1998). The Victorian

Internet. Walker and Company. New York.