Title: Tolerance

Background:

An open message to parents on the concept of tolerance.

Problems:

-- Hate of other people, religion, sexuality.

-- Most of them come from parents and teachers.

Objectives:

-- To create awareness of teaching tolerance to children.

-- To show what happen if there is zero tolerance in the future.

-- To teach people about tolerance

Idealization & Concept:

Create an audio visual that include motion graphic, video and typography.

Target Audience:

-- Adult (Parents)

Motivation:

I got the topic after watching a video clip shown by my lecturer, Kok Yoong during the

DM's class. It's a video about a handicap person sharing her story of being a

handicap to her audience.

During her talk, she said;

"...they only learn to be frighten...when an adult influences them to behave that

way."

I 100% agreed with her. Children looked up at adults and learn from adult. Children

need to learn how love one another, to respect one another and not to expose their

Online research:

Children, in particular, may have difficulty channeling their feelings appropriately and

can easily pick up negative or demeaning cues given by adults around them.

Meanwhile in schools, some students may become targets of hostility and blame.

Bullying and harassment are never acceptable but they can be especially damaging

when certain students or segments of society feel especially vulnerable. Parents and

school personnel need to be prepared to quickly and effectively prevent and

intervene in the presence of abusive behaviors toward any students. Such behaviors

can only further contribute to the risk of violence in schools and communities.

Key Messages:

1) Violence and hate are never solutions to anger.

2) Groups of people should not be judged by the actions of a few.

3) All people deserve to be treated with fairness, respect and dignity.

4) We are in this together.

5) We need to work for peace in our communities and around the world.

6) Tolerance is a lifelong endeavor.

Questionnaires & Interviews report review.

51%

2%

47% Agreed

Diagreed

Maybe

How Tolerance in my installation:

By using a projection mapping style of installation art.

What is projection mapping:

A method of representing the surface of a three-dimensional. Map projections are

necessary for creating maps. All map projections distort the surface in some fashion.

Depending on the purpose of the map, some distortions are acceptable and others

are not; therefore different map projections exist in order to preserve some

properties of the sphere-like body at the expense of other properties. There is no

limit to the number of possible map projections.

Why projection mapping:

There’s already a lot of PSA videos or even documentaries on tolerance on TV or on

the net. But none them receive a full attentions. Since projection mapping can easily

attract audience with amazing spectacular visuals and projections on full building, I

try presenting my own version of PSA using visual effects but projected on a smaller

scale building.

Software Studies:

VDMX is a software based, media

processing environment that lets you

achieve stunning effects in real time.

Problem is that this software only can be

supported by Mac.

Adobe AfterFX is for creating the visual

part of my installation. With a few

downloadable plug-ins, cool interesting

effects can be made.

For my installation art I tend to create an audio/visual installation that will

help promoting tolerance to children by using a projection mapping style of

installation art. The installation will play with a few emotions when viewers view it.

Showing how sad and depressing the world will be if people still continue to pay very

less attentions on the topic; tolerance.

Tolerance PSA ‘Dear Parents’:

Got my inspiration by watching this interesting PSA about promoting

tolerance to children. This video is about delivering an open message

to parents on the concept of tolerance.

Precedence Studies:

A Tale of Tolerance:

Another interesting video that caught my eye is this short motion

graphic video on Tolerance. This video tells a story about the birth of

Intolerance in the Realm of Man and the reemergence of Tolerance as

a step to reuniting Humanity.

Precedence Studies:

Sounds:

What kind of sound should I use for my installation?

Since my installation art is more towards sentimental issue, I’m thinking of using

sounds that represents sadness / depression / hurt. For the background music, slow

music or intensive music shall be looping in the background. By the meaning of slow

music, I don’t mean using slow love songs and the meaning of intensive music, I

don’t mean using suspense or action or even epic choir type of songs.

Sound effects will be use if necessary. Depends on the animation of the visual

shown.

The subject matter for my

installation is a miniature

model of a kindergarten

school, since it is about

children. The model I

created it from scratch.

Not basing it from any

actual building. Kind of got

the idea of creating the

miniature building by

going for the old American

style church like

kindergarten.