FINAL WORKPLACE DESIGN LUDMILLA CANTO

CLIENT PROFILE

RENE SINDLEV DR. ETTI BEN-ZION BENGT ANDERSEN

EST. 2014

Co - Founders

PATRICIA MANICI

Head of R&DHolistic Nutrition Expert

Founder of Body Self Development System

8 BOUTIQUE CAFESGreater Miami & New York City

SMART FOODFOR A GOOD MOOD

50 STORESBY 2020

““

NEVER PROCESSEDARTIFICIAL

100%ORGANIC

USDA

Wynwood, Miami

Organic DrS Probiotic Non-Dairy Yogurt

THEPROCESS

Dr. Smood partner and Holistic Nutrition expert, Dr. Etti, traveled the world to find natural and traditional superfoods with the highest mineral, dietary fiber, organic, and vitamin

content. Her uncompromising pursuit for quality coupled with her knowledge of gastronomy expresses itself in Dr. Smood’s

energizing and wholesome variety of menus, detox and cleanse programs.

DrS Smood Probiotic Yogurt

Create an energizing environment that fosters collaboration and interacts with the

surrounding community

DICHOTOMOUSDESIGN

A CONCIOUSCOMPANY

COMMUNITY

THE CUTTINGEDGE

Highlight the company’s established aesthetic: a blend of

modernity and antiquity

Emphasize closed loop products through the use of sustainable materials

Create an environment as scientific and techno-logical as the brand’s process

PROGRAM ANALYSIS

MOTHER’SROOM

ADJACENCY DIAGRAM

2FLOOR

3FLOOR

ENTRY

RESEARCH& DEVELOPMENT

RETAIL& CAFE

LOBBY

TESTKITCHEN

QUALITYASSURANCE

LEARNING HALL

OPERATIONS

PURCHASING SALES& DISTRIBUTION

IT

HR

ACCOUNTING

PRIMARY CIRCULATION

SECONDARY CIRCULATION

OPEN & FLEXIBLE SPACES

ACOUSTIC PRIVACY

VIEWS TO THE OUTSIDE

DAYLIGHTING

SEMI-PRIVATE SPACES

MARKETING

PHOTOSTUDIO

PRINT & COLLATING

VISUAL PRIVACY

STAIRS

EXECUTIVESUITE

CONF.ROOM

SERVERROOM

Grouping of interdependent departments creates three specific systems within the

program as demonstrated by the three colors. These triangulations

form open relationships that are both extremely connective yet

flexible as a result of mobile furniture and mobile technological

systems. These collisions are further emphasized by the learning hall’s

permeability in both the second and third floors.

5-8GROUPS OFPROXIMITY10-15’

COLLABORATION

HUDDLE ROOM

MEETING ROOM

39%

IS THE OUTCOME

46%

54%

69%

32%

125NSF

46% of offices have high mobility, which means workers are not typically in their offices. 54% of the activities these mobile workers engage in are informal, unstructured group activities with 5 to 8 people

69% of the furnishings in the workplace are adaptable, flexible, and comfortable. With that, the traditional workstation square footage is said to decrease by 32% in the next 5 years

The average workstation will be approximately 125 square feet within the next five years as workers become more mobile and workplace furnishings become more flexible and open

INTYPE MODELS

PIVOT.The linear elements of slat denote

direction, and establish flexible three-dimensional boundaries

through the shifting and pivoting of two-dimensional elements.

Inherent voids are created by the modularity and regularity of slat’s

properties.

INCUBATEThe intype incubate suggests an

inner complexity with subtle outward signs. A mass achieves this

complexity through the process of nesting. The model is comprised of

four transient, puzzle-like pieces. When pulled apart, the three masses

and the one void demonstrate a precise path of interconnected

geometries.

SMOOTHA surface that is even and free of texture or perceptible lumps and indentations. When a surface is smooth it suggests other inherent characteristics like reflectivity and continuous lines.

NATURALA material that exists in or is created by the processes of nature. It is not made or caused by mankind. In interior applications, the natural finish of the material is emphasized.

STRIATEDThe past tense of stria, which describes a linear mark, slight ridge, or groove on a surface, often one of a number of parallel features.

MATERIALITYCOMPOSITION

MATERIALS

2

3

4

5

6

7

8

9

10

11

12

1 WHITE CARRARA MARBLE

WHITE SUBWAY TILEPLYBOO PLYWOODINTERFACE CARPET TILECROSSVILLE CONCRETE TILEMAHARAM TEK-WALL® RHOMBUSMAHARAM TEK-WALL® 1001KNOLL TEXTILES® DELITEDESIGNTEX® CROSSHATCHALLSTEEL® METAL FINISHESSLATE SLABEDELMAN LEATHER

REDUCED ENVIRONMENTAL IMPACT

1

2

2

33

4

5

6

7

8

9

10

10

1212

12

12

11

Generally, when designing a workplace, one should aim towards creating a flexible environment that promotes both private and group interactions as a means of energizing collaboration in both formal and informal settings. In regards to the client, Dr. Smood, the design should reflect the essence of the company - a concious endeavor to promote a healthy lifestyle through the use of traditional remedies, modern science, sustainable practices, and wholesome prod-ucts. The workplace becomes a multi-faceted center for well-being based on trust, an uncompromising pursuit for quality, and a desire to educate and help others through their services and merchandise. The space should be restorative and engaging for the following users:

GOALS STATEMENTESSENTIAL PURPOSE OF WORKPLACE

MAIN GOALS

DOMINANT FEATURES & SPACES

CRUCIAL ASPECTS

Dr. Smood, an organic food and beverage brand, plans to open its corporate headquarters in Miami in anticipation of its international retail expansion. When asked why the brand chose Miami as their base of operations, the Vice President of Business Development and Real Estate, Francesco Perillo, simply stated, “We opened our flagship in Wynwood, this city is the heart of everything.” By the year 2020, Dr. Smood plans to have 50 stores nationwide and another 200 locations worldwide in metropolis’ like New York, Dubai, Hong Kong, and Milan. An expansion of this size necessitates stronger leadership and strategic planning, more research and development into cultural specific flavors and ingredients, more intensive quality assurance, an emphasis on remote employee training, and established community engagement plans. The workplace becomes a powerhouse for the production of a quality product.

About the workplace’s open layout, various collision zones encourage engagement between different departments, which improve productivity, spark inno-vation, and inspire positive growth. With 70% open spaces and 30% enclosed spaces, the workplace promotes transparency and collaboration. Within the percentage of open spaces, 25% of the furniture and lighting systems will be flexible and afford for personalization. Various nooks and semi-private spaces allow individuals or small groups to engage in discussions or focus work. Flexible lighting and modular furniture systems act as catalysts for spontaneous triangulation. Only 25% of the square footage will be devoted to communal lounge areas, not including the square footage devoted to the learning hall. The large learning hall poses as a transparent and transformative space for the strengthening of community and workplace networks. The state of the art re-search and development lab will facilitate the brand’s scientific approach to their food and beverage products. Its adjacency and visual permeability to the retail and cafe space introduces the client’s values of honesty and transparency in their products.

One of the company’s most upheld values is their engagement with the community. Without a functional, transformative, and flexible public space for gath-erings, lectures, workshops, and employee training, the client’s values are not properly integrated into the workplace. Their emphasis on natural ingredients and sustainable practices translates to the building’s connection with the surrounding landscape. The implementation of daylighting, restorative views, and access to natural sunlight in at least 75% of both the communal seating groups and workstations will create a more efficient and pro-ductive work environment.

EmployeesExecutives CustomersLecturers & Workshop LeadersFarmersPartners CommunityVendors

DESIGN GUIDELINESStrategic triangulation of program and portable tools facilitates connective collaboration spaces, which encourages a fast-paced and interdisciplinary work cultureEstablish sustainable initiatives about the workplace, like the use of local and recycled materials, that resemble the environmentally-friendly manner in which the products are manufactured Create an environment that is inviting and engaging for the gathering of community and the continued education of social sustainability, one of the client’s core valuesUtilize the views to the outside as a way to mark arrival points along the circulation and localize public spaces within the programNurture the company’s values of openness and honesty in their products through an open layout, visually permeable surfaces, honest materials, and long, flowing spaces

SECOND FLOOR PLANS

SECOND FLOOR PLAN1/16” = 1’ 0”

SECOND FLOOR RCP1/16” = 1’ 0”

PERSPECTIVES & ELEVATIONS

ARRIVALSECOND FLOOR ELEVATOR

PERSPECTIVE 1

LOBBY &WAITING

SECOND FLOOR

PERSPECTIVE 2

LIVE BAR

SECOND FLOOR

PERSPECTIVE 3

SALES & OPERATIONS

SECOND FLOOR

PERSPECTIVE 4

MAIN CIRCULATIONELEVATION 1 - STAIRS AND LIVE BAR

ELEVATION 3 - SECOND FLOOR CONFERENCE ROOM

ELEVATION 2 - SOUTHWEST

MAIN CIRCULATION

STAIRS IN PLAN

SHOWCASESTAIR

SMOOD LIVE BAROBSERVATION DECK

SMOOD GRAB & GO FRIDGE

TEST KITCHEN WITH CONNECTED FOCUS ROOM

SECTION

THIRD FLOOR PLANS

THIRD FLOOR PLAN1/16” = 1’ 0”

THIRD FLOOR RCP1/16” = 1’ 0”

PERSPECTIVES & ELEVATIONS

ARRIVALTHIRD FLOOR

PERSPECTIVE 5

ELEVATION 5

MAIN CIRCULATION

THIRD FLOOR

EXECUTIVEOFFICE

THIRD FLOOR

PERSPECTIVE 6

BUILDINGAXONEMETRIC

SECOND FLOOR

THIRD FLOOR

ROOF

CIRCULATION

FINAL WORKPLACE DESIGN LUDMILLA CANTO