final team bacat (wk 16) power point

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Hyperio n EXECUTIVE BRIEFING Angela Ruffner ~ Chief Executive Officer Tommy Duncan ~ VP of Brands and R&D Adam Blanton ~ VP of Human Resources Carrie Davis ~ VP of Sales Management/Marketing Brandon Dobson ~ Chief Operations Officer

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Page 1: Final Team BACAT (wk 16) power point

HyperionEXECUTIVE BRIEFING

Angela Ruffner ~ Chief Executive OfficerTommy Duncan ~ VP of Brands and R&DAdam Blanton ~ VP of Human Resources

Carrie Davis ~ VP of Sales Management/Marketing

Brandon Dobson ~ Chief Operations Officer

Page 2: Final Team BACAT (wk 16) power point

2

City HyperionGlobal TECKS

ADAPTIVE Success City HyperionGlobal TECKS

ADAPTIVE Success City HyperionGlobal TECKS

ADAPTIVE Success

New York X X X X Curitiba X X Shanghai X X

Atlanta X X X XRio de Janeiro

X X Tianjin X X

Chicago X X X Sao Paulo X X Guangzh X

Los Angeles

X X X XBelo Horizonte

X X Beijing X X

Web Center

X X XWeb Center

Web Center

City HyperionGlobal TECKS

ADAPTIVE Success City HyperionGlobal TECKS

ADAPTIVE Success

Montreal X X Paris X X X

Toronto X X X Rome X X

Calgary X Berlin X X X

Vancouver X X X London X X X X

Web Center

Web Center

Competitors in City - China

Competitors in City - Europe

Competitors in City - United States

Competitors in City - Canada

Competitors in City - Brazil

Sales Office Locations

Page 3: Final Team BACAT (wk 16) power point

3Demand Projection

Q8 Q7 $ Change % ChangeTotal Demand Projected 38,000 25,375 12,625 49.75%Total Demand (Actual) 31,260 25,375 5,885 23.19%

In Q8 demand was short of Projection by: 31,260 38,000 (6,740) -17.74%

Page 4: Final Team BACAT (wk 16) power point

4Sales Force

Q8 Q7 $ Change % ChangeTotal Number of Sales Offices 421 280 141 50.36%Units per Sales Person 74 91 (17) -18.68%

Number of Sales People

Units Demanded per

Sales Person

Total Demand

Sales Offices

396 74 29,478

Web Center

25 71 1,782

Total 421 31,260

Q8

Page 5: Final Team BACAT (wk 16) power point

5Sales Force Compensation

Q8 Q7 $ Change % ChangeTotal Yearly Expense per Sales Person in the U.S 74,936$ 64,237$ 10,699 16.66%Sales Person Productivity in U.S. 93% 84.4% 8.6 10.19%

Page 6: Final Team BACAT (wk 16) power point

6Sales Force Expense

Q8 Q7 $ Change % Change

Sales Force Expense 10,108,344$ 6,123,419$ 3,984,925 65.08%

Page 7: Final Team BACAT (wk 16) power point

7Ad Judgment

Quarter CostCutter Innovators Mercedes Work Horse TravelerQ8 71 81 85 78 87Q7 68 73 72 59 84

Ad Judgment - United States

Page 8: Final Team BACAT (wk 16) power point

8Advertising Expense

QuarterLocal Ad

PlacementsRegional Ad Placements

Q8 152 153Q7 124 106

# of Ad Inserts Bought

Q8 Q7 $ Change % ChangeAdvertising Expense 2,382,781$ 1,793,851$ 588,930 32.83%

Page 9: Final Team BACAT (wk 16) power point

9New Features

Desired for:Mercedes, InnovatorTravelerMercedes, Innovator, TravelerMercedes, Innovator, Workhorse

Stylish desktop designStylish rugged portable designDVD read/write drive, high speed, capacityHigh comfort keyboard with wrist rest

New Features available in Q8

Page 10: Final Team BACAT (wk 16) power point

10Brand Judgment

Quarter CostCutter Innovators Mercedes Work Horse TravelerQ8 70 91 71 81 83Q7 61 80 58 73 83

Brand Judgment - United States

Page 11: Final Team BACAT (wk 16) power point

11Following Strategy

Change in Total Price Q8 Q7 $ Change % ChangeRevenue/Units Sold (F.A.W.) 3,485$ 3,161$ 324 10.25%

Page 12: Final Team BACAT (wk 16) power point

12Average Price Comparison

Hyperion GlobalTECKS ADAPTIVE Success

Average Price $ 3,568 $ 2,753 $ 2,871 $ 2,688

Hyperion Success $ Change % Change3,568$ 2,688$ 880 32.74%

Page 13: Final Team BACAT (wk 16) power point

13Example of Results

New York Comparison Hyperion SuccessHighest Ad Rating 5 out of 5 0 out of 5Highest Brand Rating 5 out of 5 0 out of 5Number of Local Ads 8 0 8Number of Regional Ads 34 21 13 61.90%Number of Sales people 25 15 10 66.67%Sales Force Annual Compensation 74,936$ 56,450$ 18,486 32.75%First to market Advantage YesAvg. Price 3,783$ 2,806$ 977 34.82%Units Demanded per sales person 72 163 (91) -55.83%Total Demand 1793 2449 (656) -26.79%

Page 14: Final Team BACAT (wk 16) power point

14Market Share

Page 15: Final Team BACAT (wk 16) power point

15Net Operating Revenues

SegmentQuarter 8 Quarter 7 Quarter 8 Quarter 7 Quarter 8 Quarter 7 Quarter 8 Quarter 7

Cost Cutter - 1,167 0.0% 4.5% -$ 2,332,899$ -$ 1,999$ Workhorse 6,851 3,321 22.1% 12.7% 20,128,362 9,249,725 2,938 2,785 Innovator 10,099 9,252 32.5% 35.5% 36,580,394 31,753,655 3,622 3,432 Mercedes 3,481 - 11.2% 0.0% 15,421,108 - 4,430 - Traveler 8,343 9,269 26.9% 35.5% 27,979,462 29,362,707 3,354 3,168 Unwanted Inventory 2,266 3,072 7.3% 11.8% 2,362,142 2,332,130 1,042$ 759$ Total 31,040 26,081 100.0% 100.0% 102,471,468$ 75,031,116$ Average 3,301$ 2,877$

Change 4,959 424.42$

Revenue change due to price change 5,158,630$ Revenue change due to volume 14,266,297 Revenue change due to sales mix 8,015,425 Total sales change 27,440,352$

Units Sold Sales Mix Net Sales Revenue Price per Unit

Page 16: Final Team BACAT (wk 16) power point

16Profit for each segment

Segment Net Profit Q8 Q7 $ Change % ChangeCost Cutter -$ 354,961$ N/A N/AWork Horse 6,793,522$ 3,406,633$ 3,386,889 99.42%Innovator 12,483,844$ 11,291,839$ 1,192,006 10.56%Traveler 12,558,308$ 11,866,012$ 692,296 5.83%Mercedes 6,483,788$ -$ N/A N/A

Page 17: Final Team BACAT (wk 16) power point

17Operating Capacity

Manufacturing Q8 Q7 $ Change % ChangeOperating Capicity Units per Day 600 450 150 33.33%Operating Capicity Units per Quarter 39,000 29,250 9,750 33.33%

Q8 Comparison of Competitors production capabilities

Hyperion GlobalTECKS ADAPTIVE Success

Max Fixed Capacity Available 600 400 175 250Chosen Operating Capacity 600 275 150 240

Page 18: Final Team BACAT (wk 16) power point

18Cost of Production

Quarter 8 Quarter 7 Quarter 8 Quarter 7 Quarter 8 Quarter 7 Quarter 8 Quarter 7 Average Unit Cost 1,143$ 1,103$ 379$ 315$ 22$ 36$ 1,544$ 1,454$

% Change

Direct Costs of Production

-39%4% 20%

Variable Cost per Unit

6%

Materials Cost per Unit Labor Cost per Unit Changeover per Unit

Page 19: Final Team BACAT (wk 16) power point

19Manufacturing Compensation

CompanyTotal

Yearly Cost

Productivity Relative to Potential

CompanyTotal Yearly

Cost

Productivity Relative to Potential

GlobalTECKS 21,689 95.50%

Competitors` Compensation for Factory Workers - China

Hyperion 32,682 100.00%ADAPTIVE 24,072 99.80%

Success 25,254 100.00%

Competitors` Compensation for Factory Workers - Brazil

Page 20: Final Team BACAT (wk 16) power point

20Operations Overhead Expenses

Unutilized operating capacity 6,000Excess operating capacity 15%Overhead costs charged to excess operating capacity 223,380Unutilized labor charged to excess operating capacity 2,273,829

Overhead Charged to Excess Capacity

Operations overhead expenses Q8 Q7 $ Change % Change

Excess capacity 2,497,209 444,565 2,052,644 461.72%

Page 21: Final Team BACAT (wk 16) power point

21Profit Per Unit

Profit per Unit Sold Q8 Q7 $ Change % Change Explanation

Cost Cutter 0 304 N/A N/A Discontinued Market Segment

Work Horse 992 1,026 (34) -3.31% Increased Sales force expense for this segment by 172%

Innovator 1,236 1,220 16 1.31% Price Increase, but also increase COGS due to new brand features

Traveler 1,505 1,280 225 17.58% Price Increase and decreased feature COGS cost

Mercedes 1,863 0 N/A N/A New brand/segment

Page 22: Final Team BACAT (wk 16) power point

22Results of Operations

Results of Operations Q8

% of Revenue Q7

% of Revenue $ Change % Change

Net Income 20,007,840 19.5% 10,340,740 13.8% 9,667,100 93.49%Revenue 102,642,743 100.0% 75,053,556 100.0% 27,589,187 36.76%Gross Profit 54,066,916 52.7% 36,828,144 49.1% 17,238,772 46.81%Expenses 23,576,331 23.0% 20,811,660 27.7% 2,764,671 13.28%

Page 23: Final Team BACAT (wk 16) power point

23Hyperion