final team bacat (wk 16) power point
TRANSCRIPT
HyperionEXECUTIVE BRIEFING
Angela Ruffner ~ Chief Executive OfficerTommy Duncan ~ VP of Brands and R&DAdam Blanton ~ VP of Human Resources
Carrie Davis ~ VP of Sales Management/Marketing
Brandon Dobson ~ Chief Operations Officer
2
City HyperionGlobal TECKS
ADAPTIVE Success City HyperionGlobal TECKS
ADAPTIVE Success City HyperionGlobal TECKS
ADAPTIVE Success
New York X X X X Curitiba X X Shanghai X X
Atlanta X X X XRio de Janeiro
X X Tianjin X X
Chicago X X X Sao Paulo X X Guangzh X
Los Angeles
X X X XBelo Horizonte
X X Beijing X X
Web Center
X X XWeb Center
Web Center
City HyperionGlobal TECKS
ADAPTIVE Success City HyperionGlobal TECKS
ADAPTIVE Success
Montreal X X Paris X X X
Toronto X X X Rome X X
Calgary X Berlin X X X
Vancouver X X X London X X X X
Web Center
Web Center
Competitors in City - China
Competitors in City - Europe
Competitors in City - United States
Competitors in City - Canada
Competitors in City - Brazil
Sales Office Locations
3Demand Projection
Q8 Q7 $ Change % ChangeTotal Demand Projected 38,000 25,375 12,625 49.75%Total Demand (Actual) 31,260 25,375 5,885 23.19%
In Q8 demand was short of Projection by: 31,260 38,000 (6,740) -17.74%
4Sales Force
Q8 Q7 $ Change % ChangeTotal Number of Sales Offices 421 280 141 50.36%Units per Sales Person 74 91 (17) -18.68%
Number of Sales People
Units Demanded per
Sales Person
Total Demand
Sales Offices
396 74 29,478
Web Center
25 71 1,782
Total 421 31,260
Q8
5Sales Force Compensation
Q8 Q7 $ Change % ChangeTotal Yearly Expense per Sales Person in the U.S 74,936$ 64,237$ 10,699 16.66%Sales Person Productivity in U.S. 93% 84.4% 8.6 10.19%
6Sales Force Expense
Q8 Q7 $ Change % Change
Sales Force Expense 10,108,344$ 6,123,419$ 3,984,925 65.08%
7Ad Judgment
Quarter CostCutter Innovators Mercedes Work Horse TravelerQ8 71 81 85 78 87Q7 68 73 72 59 84
Ad Judgment - United States
8Advertising Expense
QuarterLocal Ad
PlacementsRegional Ad Placements
Q8 152 153Q7 124 106
# of Ad Inserts Bought
Q8 Q7 $ Change % ChangeAdvertising Expense 2,382,781$ 1,793,851$ 588,930 32.83%
9New Features
Desired for:Mercedes, InnovatorTravelerMercedes, Innovator, TravelerMercedes, Innovator, Workhorse
Stylish desktop designStylish rugged portable designDVD read/write drive, high speed, capacityHigh comfort keyboard with wrist rest
New Features available in Q8
10Brand Judgment
Quarter CostCutter Innovators Mercedes Work Horse TravelerQ8 70 91 71 81 83Q7 61 80 58 73 83
Brand Judgment - United States
11Following Strategy
Change in Total Price Q8 Q7 $ Change % ChangeRevenue/Units Sold (F.A.W.) 3,485$ 3,161$ 324 10.25%
12Average Price Comparison
Hyperion GlobalTECKS ADAPTIVE Success
Average Price $ 3,568 $ 2,753 $ 2,871 $ 2,688
Hyperion Success $ Change % Change3,568$ 2,688$ 880 32.74%
13Example of Results
New York Comparison Hyperion SuccessHighest Ad Rating 5 out of 5 0 out of 5Highest Brand Rating 5 out of 5 0 out of 5Number of Local Ads 8 0 8Number of Regional Ads 34 21 13 61.90%Number of Sales people 25 15 10 66.67%Sales Force Annual Compensation 74,936$ 56,450$ 18,486 32.75%First to market Advantage YesAvg. Price 3,783$ 2,806$ 977 34.82%Units Demanded per sales person 72 163 (91) -55.83%Total Demand 1793 2449 (656) -26.79%
14Market Share
15Net Operating Revenues
SegmentQuarter 8 Quarter 7 Quarter 8 Quarter 7 Quarter 8 Quarter 7 Quarter 8 Quarter 7
Cost Cutter - 1,167 0.0% 4.5% -$ 2,332,899$ -$ 1,999$ Workhorse 6,851 3,321 22.1% 12.7% 20,128,362 9,249,725 2,938 2,785 Innovator 10,099 9,252 32.5% 35.5% 36,580,394 31,753,655 3,622 3,432 Mercedes 3,481 - 11.2% 0.0% 15,421,108 - 4,430 - Traveler 8,343 9,269 26.9% 35.5% 27,979,462 29,362,707 3,354 3,168 Unwanted Inventory 2,266 3,072 7.3% 11.8% 2,362,142 2,332,130 1,042$ 759$ Total 31,040 26,081 100.0% 100.0% 102,471,468$ 75,031,116$ Average 3,301$ 2,877$
Change 4,959 424.42$
Revenue change due to price change 5,158,630$ Revenue change due to volume 14,266,297 Revenue change due to sales mix 8,015,425 Total sales change 27,440,352$
Units Sold Sales Mix Net Sales Revenue Price per Unit
16Profit for each segment
Segment Net Profit Q8 Q7 $ Change % ChangeCost Cutter -$ 354,961$ N/A N/AWork Horse 6,793,522$ 3,406,633$ 3,386,889 99.42%Innovator 12,483,844$ 11,291,839$ 1,192,006 10.56%Traveler 12,558,308$ 11,866,012$ 692,296 5.83%Mercedes 6,483,788$ -$ N/A N/A
17Operating Capacity
Manufacturing Q8 Q7 $ Change % ChangeOperating Capicity Units per Day 600 450 150 33.33%Operating Capicity Units per Quarter 39,000 29,250 9,750 33.33%
Q8 Comparison of Competitors production capabilities
Hyperion GlobalTECKS ADAPTIVE Success
Max Fixed Capacity Available 600 400 175 250Chosen Operating Capacity 600 275 150 240
18Cost of Production
Quarter 8 Quarter 7 Quarter 8 Quarter 7 Quarter 8 Quarter 7 Quarter 8 Quarter 7 Average Unit Cost 1,143$ 1,103$ 379$ 315$ 22$ 36$ 1,544$ 1,454$
% Change
Direct Costs of Production
-39%4% 20%
Variable Cost per Unit
6%
Materials Cost per Unit Labor Cost per Unit Changeover per Unit
19Manufacturing Compensation
CompanyTotal
Yearly Cost
Productivity Relative to Potential
CompanyTotal Yearly
Cost
Productivity Relative to Potential
GlobalTECKS 21,689 95.50%
Competitors` Compensation for Factory Workers - China
Hyperion 32,682 100.00%ADAPTIVE 24,072 99.80%
Success 25,254 100.00%
Competitors` Compensation for Factory Workers - Brazil
20Operations Overhead Expenses
Unutilized operating capacity 6,000Excess operating capacity 15%Overhead costs charged to excess operating capacity 223,380Unutilized labor charged to excess operating capacity 2,273,829
Overhead Charged to Excess Capacity
Operations overhead expenses Q8 Q7 $ Change % Change
Excess capacity 2,497,209 444,565 2,052,644 461.72%
21Profit Per Unit
Profit per Unit Sold Q8 Q7 $ Change % Change Explanation
Cost Cutter 0 304 N/A N/A Discontinued Market Segment
Work Horse 992 1,026 (34) -3.31% Increased Sales force expense for this segment by 172%
Innovator 1,236 1,220 16 1.31% Price Increase, but also increase COGS due to new brand features
Traveler 1,505 1,280 225 17.58% Price Increase and decreased feature COGS cost
Mercedes 1,863 0 N/A N/A New brand/segment
22Results of Operations
Results of Operations Q8
% of Revenue Q7
% of Revenue $ Change % Change
Net Income 20,007,840 19.5% 10,340,740 13.8% 9,667,100 93.49%Revenue 102,642,743 100.0% 75,053,556 100.0% 27,589,187 36.76%Gross Profit 54,066,916 52.7% 36,828,144 49.1% 17,238,772 46.81%Expenses 23,576,331 23.0% 20,811,660 27.7% 2,764,671 13.28%
23Hyperion