final- tea tablets

8/2/2019 Final- Tea Tablets

http://slidepdf.com/reader/full/final-tea-tablets 1/16

HELLO



Subject:

Advertising & Sales Management

Presentation on:

Case Study on “Tea Tablets”

Presented By:Kharat Prashant (1012)



Mr. Kaushik Ghosh (Deputy General manager of Nai Chai Pvt.

Ltd.) had to travel different places due to his job. So he had faced

the problem during the travelling about good quality of tea, is hard to

find.

After sharing this problem with Mr. Nitesh Desai (Chief of

Marketing of MNC) and both came with innovative product “Tea

Tablet”. The product includes sugar, milk and tea. It dissolves in hot

water without leaving any residues.

According to Mr. Kaushik and Mr. Nitesh, this product can be

targeted to touring community, bachelors, students, and old people.



The management of Nai Chai was very excited about this

product and they decided to adopt introductory low prices with a

national launch. A budget of Rs. 1 Crores was approved

for advertising and sales promotion for a quarter.

The managing director approached me as I am an Advertising

Chief Manager & also the in-charge of this campaign and have to

submit my reports for launching these tablets in market.



Working Women & Housewives

Students

Bachelors

People with busy lifestyle

Old people who have to rely on others for having their tea

People who dislike preparing a tea

Travelers

Traveling executives who dissatisfied with test of tea



Shape of tea tablet will be Rounded Rectangle because it is

easy to carry & attractive.

Quick T



Packing of this Rounded Rectangle shape tea tablet by hard

plastic packing with 10 tea tablet in one packet when you press on

the top side of the packet one tablet at a time will be remove from

the packet. It is also available in 5 tea tablet in one packet with

similar function. The color of the packaging is Green.

The material used in packaging is hard plastic so there will be

less chance of damage. It is available in two different packing so it is

used as per their daily need if any person will be needed 3 cup of tea

daily then they purchase 3 in one packet and who 5 cup of tea dailythen they needed purchase 5 in one packet of tea table.



Selection of Cities

Selected Cities: Mumbai, Delhi, Kolkata, Chennai, Shimala, Manali, Goa,

Gulbarga, Kashmir.

Reason:Mumbai, Delhi, Kolkata, Chennai, are the metro cities and thelifestyle of the people is very fast. People are ready to accept and trynew things easily. Delhi is capital of India & so many politicaltravelers visits Delhi every day. So Delhi has huge potential for ourproduct.

Shimala, Manali, Goa, Gulbarga, Kashmir these all cities aremainly focused on tourism. So, no. of people visits the place everyyear and most of the travelers don’t meet their expectation about tea,it is my real experience. So these tourist places also have hugepotential for our product.



News Papers:

Business Newspaper (For Businessmen & executives)

Hindi newspaper (For Traveler & Migrant)

Local newspaper (For General Public)

Magazine:

Carrier Magazine (For students)

India Today



Posters and Hoardings:

Metro station (Most of the people travel by metro)

Bus Stop (For students and general public)

Malls (To attract all public)

Highway (Most of tourist passes through this highway)

Grocery Shop (To attract the women)

Road Side Hoardings (To attract the local customers)



News Channel:

All Local News Channel.

E-Commerce:

Websites

Radio:

All Local Radio Stations



Display space incentives to Retailers.

Turnover based incentive to Retailers.

Pedal rickshaw which are mostly used in Delhi.

Free sample with 1kg tea bag.



S/N. Heads of Investment Total(in Rs.)

1. Print Media (News Papers, Magazines, Posters& Hoardings)

25,00,000

2. Electronic Media (News Channel, Radio) 70,00,000

3. E-Commerce (Websites) 5,00,000

Available Funds for Advertising and Sales Promotion is Rs. 1

Crores.



Retail Outlet:It is general store where most of the people generally visit retail

outlet store repeatedly so it is quit convenient to market our product.

Grocery Shop:Most of the women, children and student visit the grocery shop

frequently.

Mall:

Middle upper class people majority prefer mall.

Panwala:Majority of the male executives and other male have regularly

visit panwala for smoking, coldrinks.



Dealers

Manufacturer

Retailers

Customers



THANK-U

final- tea tablets

Documents